The Bismarck Tribune Newspaper, November 30, 1927, Page 3

WEDNESDAY, NOVEMBER 20,1927 THE BISMARCK TRIBUNE "The New Ford Car will sell at 4 SURPRISINGLY LOW PRICE Complete details of the new car which will be : | officially announced FEATURES OF THE NEW FORD CAR 55 TO 65 MILES AN HOUR ex Peat type or porn anne een . Y reliable and the simplest type of four-w: an - Biche haces ae te papa bbtt bho easiest to adjust. All adjustments are made from the oute> - “ side without removing any parts. No s; tools ara’. ° many road tests it has exceeded 65 miles an hour. So well a : B any Pp: sal = does the new car hold the road that you can travel at high needed. Uniform, correct adjustment on each wheel is this FRIDAY * "Tie smvure you see the pictures of speed for long stretches with a new feeling of comfort and safety. Even roads may be taken at a fast pace. You will be delighted too with the way the new Ford climbs the hills. You will face the steepest grades with confi- lence, wtb you have power and power to spare to climb them without greatly reduced speed, without strain, or unnecessary shifting of gears. quickly and easily obtained. The brake hand lever cach operate all four brakes. Total brakin; surface is 168 square inches. All brake working parts are~ cadmium plated to make them rust-proof, MULTIPLE DRY-DISC CLUTCH The clutch in the new Ford is of the multiple dry;disc type, which is the most reliable. It is also the easiest to o} @ rs reason that means a great deal to you 40-HORSE-POWER ENGINE Sama the new Ford car you will be de- —endurance—durability—long life. Socpieaeedanmitionegumen Wtormerenien: a h a ® ° . lution speed, is low for such power and shows that the en-" COMFORTABLE TRANSVERSE SPRINGS lig ted with its low, smart lines and The new Ford car is made to stand ine a It ae long life, forthe The fo oe are of the transverse, semi-elliptic type, des: er ° . lower the speed . wear on it 5 i i . is type, which i the artistic color combinations. up under thousands upon thousands The bore is 376 inches and che sesoke 49, inches. (S°A.E, wed in the Model T. wor odspred tonnes se ce ts There, you will say, is a truly modern car. of miles of steady running over all kinds of roads. It has-even more and N. A. C. C, rating for license purposes, 24.03 horse- power.) no better spring type could be found. They sre’ built of - the finest spring steel, and the leaves are wide and thina_ - Each spring is built up of varying sizes and number of leaves < REMARKABLE ACCELERATION to give proper flexibility and to meet riding But a still thrill awaits you stamina than the Model T Ford The new Ford is remaiably avi on the getaway. I Sareengapiec carat caret ton aie ° . Fy r ieee | a o'. when you slip into the roomy seat bécause we have learned to make <a. ree Springs ale coatbutst coe satay pad diieieaneat behind the wheel and start away for every part stronger and sturdier of the new Ford car caleaeai sical : your first ride. Then you will know without increased weight or greatly PREVENTING VIBRATION nue Se sss mesma e * ° ‘ it ty drauli stand: that you have found the most unusual _ increased cost. The engine in the new Ford is practically vibrtionless equipment Bos new Ford. These combine with the low ‘ is Fi s due in to its lower r. p. m., the stati an ity, inii H id the - value ever offered in a low-price car. Many of the Model T Ford cars dynamically balanced crankshaf, andthe slumioum pis: easy riding qualties of abe eroasenee wring e ee e di a 3 . ' os lin E z tons. To insure quiet, the doles 5 pears are made of bake- —_ new Ford one of the most comfortable cars on the road today: You will like the feeling of speed are still in active service after 75,- lized fabtic instead of metal, and the cams on the camshaft and power that the new Ford gives 000, 100,000 and 150,000 miles preventing valve clickiog.”"Pnf™ssouowshemclovel, — THREE-QUARTERS-FLOATING REAR AXLE * ee st si r Hh i 2 The rear axle of the new Ford is of the three-quarters. - you—the comfortable, prideful feel- This new Ford car will do even GASOLINE ECONOMY floating type. The axle housings are made entirely of steel, . ° ; : : built up by welding steel forgings to steel tubing. The dif-' ing that comes from having a car better. In the words of Henry Ford: You will get from 20 @w 30 miles per gallon of gasoline, _ ferential ing, to which these housings are bolted, is! ii « PS ak depending on the speed at which you drive. Feed to the made of rolled channel steel. The axle shafts carry none of | worthy of any occasion and equal to It is our ambition to have every carburetor is by gravity from a unique welded one-piece the rte ek of the car, the wheels running on roller bearings * j . ° steel tank integral with the cowl. on the housing. All bearings in the rear axle are of the , every emergency. piece of machinery or non-consurii- : roller type. Drive is by spiral bevel gear. You will like the flexibility and safety of the new Ford car as you weave in and out of city traffic—its. flashing pick-up as the light turns green and the sign says “Go.” You able product that we turn out so strong and so well-made that no ‘one ought ever to have to buy a second one.” Four-wheel brakes and UNIQUE NEW OILING SYSTEM po ee ye peal np. pti og Nop com! 3 lp a it 5 ie 1m to the main aft. VA oil dipper is peoxided on each connecting rod kearing so that the force of rotation of the crankshaft drives into the connecting rod bearings, as well as splashing i within the engine. This is a FORD-DESIGNED STEEL-SPOKE WHEELS Cagis design and great strength are two features that mark the unique, Ford-designed steel-spoke wheels, Each wheel is assembled by welding, and becomes one pi of! metal. Spokes cannot work loose. Each spoke has a ten-; sile strength of 4000 pounds. Outside s do not cross,! so that the wheels are easy to clean. are only 30! spokes in each wheel. -— ‘ i ras i of . iw will like its smooth, quiet steadiness : ees ek tole ae ee a. BEAUTIFUL NEW LOW BODY LINES ~ on the open ; road where you can standard, selective gear shift is aaanaeld There is a bit of the European touch in the coachwork and. along according to your mood, or do 55 and even 65 miles an ‘hour if you desire. The new of that! _ bas been built to endure On the right we are printing, for the first time, the complete details of the new Ford car. Read.them over carefully, especially the paragraphs dealing with the new engine, the new bearings, the new four-wheel brakes, the new hydraulic shock absorb- PERFECTED COOLING The new Ford car has 2 centrifugal water pump, and large _ The fan runs on the ip shaft and is made according to airplane propelles lesign. It is exceedingly ifficult to make the new Ford engine oyerheat; only abuse will do it, such as running without enough oil. a IGNITION SYSTEM OF NEW DESIGN The ignition system of the new Ford is unique in mechan- top of the engine where it is clean and easily accessible. Connections are made to ahs, shark plugs by short bronze springs. The coincidental lock on the new Ford is the ignition circuit. It not only itch, but in the “off” posi- contour of the new Ford. Bodies are steel. Fenders are of the full crown type. Appointments and hardware are of a luxurious ‘ype seldom found in a low-price car. Upholents is of rich, durable material. Cushions are and easy: r handles and window lifts are fully nickeled. Spaedue~ F eter, gasoline gauge, ammeter and ignition lock are mounted on an instrument panel of satin-finish nickel, illuminated by a lamp in center. Headlamps aad rediator| shell are fully nickeled. Closed cars have the new military~ type sun visor and crown roof. Great care has been takent in designing the new Ford to provide generous seat designed doors with large windows. : s a q i ill gi ad ample leg room. Clear, unobstructed vision is Ls bodies, the new standard, selective see pintal ‘pertorntnocs with a mickeomn ‘of ucebis,, st ffoatby unmually narrow place and at sides by » A smart, low, speedy car that CHOICE OF FOUR COLORS Pe The colo: binatiens used on the new Ford are especial_,_ pret pac poet Four color choices are offered foe, _ ° ° ° - ° e ° A é; eee Py wu in 8 low- The new Ford will climb hills that ers, the new mechanical design igni- . tae gemade Oa cle pov ran Se suitth te - eon ae choor aay on ofthe follow od you never a low-price car tion, the new oiling system, and the i geen bali eazaeeer to San Renate cusig, deoeby pag Capea as fotehed pyle Ment, would climb on high. It will pass cars new. dry-plate, multiple-disc ‘clutch. generator is of the power-house type. wath serecive suiging. ‘The Geleh fe pycenie eae that you never thought you could pass. Then decide that whatever else STANDARD, SELECTIVE GEAR SHIFT Lins of wena condonh. sd i soe ex meed i. 4 1 e , 5 * : n ive slidi scratched. The actually improves with washing. | bine Py py ye pig ~ yan do. Beidey yan a0 gring 0 set ee co sanded ae ea se ope om nd A QUIET CAR vs ‘ ' joy aside atleast fifteen minutes to get copntershaft on roles . "tad de revere ir on In designing the new Ford, every precaution was taken so ‘ mannney. sans the full story of the new Ford car, |] brates reat S aml on lighe exe All fears ate made, Prevent squenks, rates and drumming squads, Body panels, There is still another reason why It is more than a new automobile. of besssioenl citome stir ed You wil be dcligheed ie pcb end) weg fea arcu ' : Pa ° , par} 1 details bodies are utmost the new Ford car is the most out- It is the advanced expression of a migsign. You can go from one to another exsily, silently, Scieuncss and comfort "price car. An i tthree-word nomical transportation. The chassis ofthe new Ford is lubricated by the pressure , a - x Bry " made of steel, covered with hard rubber, Light qwizch ania }. FORD MoToR COMPANY | #@=22h5chot OS ie oes hatter nee wenger etroit, The brakes on the gow Feed car sre an exclusive Boorlose Caples Took Se jee Michigan ‘ ee ie GREASE GUN LUBRICATION jal and the. -