The Bismarck Tribune Newspaper, November 29, 1927, Page 3

~ | b TUESDAY, NOVEMBER 29, 1927___ . x, ‘ “_ HEE BISMARCK TRIBUNE ‘ PAGE 4 IMPORTANT FACTS ABOUT © THE NEW FORD CAR Complete details of the new model will be available this FRIDAY in this city Faway of this week . will unques- tionably be one of the most impor- tant days in the entire life of the automobile industry. On that day, complete details of the new Ford will be available in this city. You will be surprised when you -get the facts about the new Ford cat, for you never have dreamed that such a really fine car could be pro- duced at a low price. As Henry Ford himself says— “The new Ford car embodies the best results of our ce in making 15,000,000 automobiles. We consider it our most important con- | tribution thus far to the progress of the motor industry, to the prosperity of the country, and to the daily welfare of millions of people.” The new Ford car is distinctly a new and modern car, designed to meet new and modern conditions. It is more than a new automo- ‘ bile. It is the advanced expression of a wholly new idea in modern, economical transportation. | An entirely new car in every respect The minute you see it—ride in it— you will realize that it is not a mere ' fefinement of the former model T Ford, but a new car from radiator cap tp rear axle! Many features of it are exclusive Ford devel Some are wholly new in automobile practice. There is nothing quite like it in quality and price. The new Ford car has unusual beauty of line and color... . Ie has. a 40-horse-power engine. +. Ie will do 55 and 60 miles an hour with ease and has actually run 65 miles an. hour on road tests. . . . It is quiet and smooth-running at all speeds. +. It is remarkably quick on the get-away. ... It has specially de- signed mechanical four-wheel brakes. . . . It has hydraulic shock absorbers. . . . It has a standard, selective gear shift. . . . It is quick and easy to handle ‘in traffic and steady and sure on the open road. «+ + It runs 20 to 30 miles on a gallon of gasoline, depending on your speed. ... And it has the stamina and reliability that you need for mile-after-mile and year-after- year service. ‘ The new Ford car will sell at - @ surprisingly low price “The Sow prices of the six body”. types are undoubtedly lower than The new Ford car is the result of of careful planning. Every part _ years of it has been tested and retested in It will da 55 and 60 miles an hour with ease and has run 65 miles an hour on road tests. way it can escape being so, for it is the sum total of all we have learned about motor car building in the life- time of the Ford business. Some of the features of the _ mew Ford car In this connection we call your particular attention to the new engine; the néw pump, splash and gtavity oil system; the multiple dry- disc clutch; the new pump and thermo-syphon cooling system; the new battery, coil and distributor ighition; the low center of gravity , and minimum unsprung weight which combine with the hydraulic shock absorbers to make the new Ford such an easy-riding car; the irreversible steering gear, with the column and the housing of the steer- ing gear mechanism welded into a single all-steel unit; the seamless, all- steel torque tube; the new one-piece, welded, steel-spoke wheels; the three-quarters- rear axle in a forged-steel housing of exceptional the theft-proof coincidental lock; and the aluminum pistons which were selected after many tests because of their light weight and __. heat-conducting qualities. model, ‘It has to be. There ‘is no /. » Steel forgings are used throughout a FORD MOTOR COMPANY, Detroit, Michiga "Tie new Ford car embodies the best results of our experience in making 15,000,000 * automobiles. We consider it our most important cortribution thus far to the progress of the motor industry, to the , prosperity of the country, and to the daily welfare of millions of people.” dog bok except, of course, for the engine castings. More steel forgings, in fact, are used in the new Ford than in almost any other car, regardless of price. ; ‘Wa az able to sell this new Ford car at a low price because we have found new ways to give you greater value without a great increase in our own costs. Because we own ouf own ore mines, coal mines and timber lands and the source of most of our raw materials. Because we _make virtually every part used in the. new Ford car. Because it is the Ford policy to make a small profit on a large number of cars, rather than a large profit on a small number of cars. , There is nothing like it in quality or price = * No other manufacturer can possibly duplicate the new Ford car at the Ford price because no other manu- facturer does business the way we share our profits with the public by continually giving greater and greater value for the money. ‘There are good and substantial rea- sons, therefore, why the new Ford cat is the most unusual value ever’ Ford on Friday when it is officially : * announced in this city. You willkaow — then that there is nothing quite like ig enyebene io quality snd grine