The Bismarck Tribune Newspaper, September 28, 1927, Page 3

‘ Te ram OE RT QC OOK QE TT TO YT BT MT A TS BOR BC BN KB ek BS CEE NEO NO AE LONGO NE NE | [OMEN Yard Mires rm Nore We Wore Yr Yea wo Yue Se THE BISMARCK TRIBUNE ”28"-- 41% “ ft y Bismarck’s Busy Shopping Center -9 BIG DAYS ursday, Sept. 29, to Saturday, Oct. 8 try that it is today, the A. W. Lucas Co. made its modest beginning. Since that time it has en- deavored to merit public confidence through a consistent policy of honest merchandising, truthful ad- vertising, courteous service and fair prices. This policy has governed its activities through twenty-eight years and will continue to regulate the conduct of the A. W. Lucas Co. in all its dealings in the years to come. That our ideals of merchandising have gained public confidence is evidenced by the large and grow- ing measure of Goodwill that we enjoy today in Bismarck and surrounding territory. Because of this we will again rely upon the faith of our customers (as we have done so many times in the past) to make our Twenty-eighth Anniversary Sale the success that we hope for it. For we are sure that it will be a— 2 8 YEARS AGO, when Bismarck was a frontier town, compared with the metropolis of the Slope Coun- EFFORTS To provide new, style right and dependable merchandise to sell at the lowest prices ster- OUR ling quality can be procured, have been far-reaching. The facilities that we enjoy through our New York office, the purchasing power that our association with other large independently owned stores throughout the country gives us, together with the efforts of our own buying organization here at home, have enabled us to assembie merchandise of style and quality in large varieties, at prices that will be appreciated by our old friends and interest many new ones. You will find here the very things you want, need or must have—a great array of wanted merchandise that all will want to see—an economic event that none will want to miss. It will truly be a— J. P. Coats Sewing Thread All Sizes Black and White \ Spools For 20c Limit 6 spools to & customer New Fall Frocks For this Anniversary Sale we have made extremely dili- gent search of the markets, through our various agencies, that we might give even greater values and more attrac- tive merchandise than heretofore, and are sure you will. ad- mit, when you see the lovely frocks offered, that we have -complished our purpose. We are showing a great value isses’ Sizes Women’s Sizes Larger Women’s 14 to 20. 36 to 42 44 to 521, The last word in style newness. The tailored frock and the sports frock for street and office. New cas- cade and flare types for afternoon, dinner and danc- ing. Beautiful fabrics, including Crepe Satin, Crepe Romaine, Flat Crepes, Canton Crepes and Cherilaine, and in the most fascinating colors— Caravan Claret Border Rose Fallow Bary. Lacquer Indian Gold : Chin Chin Elephant Mouse Pine Needle —Main Floor— Very Effective Styles for Autumn Wear Giving you fashions and values that will make this price long remembered by you. The smart, charming, distinctive. The fabrics new, prac- tical, adaptable. The workmanship, superior with details presented as charmingly as in dresses of much higher price. In all the new colors. Styles suitable for any occa- =. These dresses are sure to be a big Anniversary Sale leader. Styles for Every Autumn Occasion Dorcett Autumn Leaf Dutch Blue Tawny Birch Anniversary Sale Priced at —Main Floor— Higher priced dresses if you wish them dresses are" Dorna Gordon House Dresses and Dorna Gordon Pinafore Aprons $1.00 New Fall Coats Surely you will say that style and value predominate here in the new coats that go into this big Anniversary Sale.—- Many were specially purchased by our New York buyers to add to our : Three Popularly Priced Groups of Coats $1938" $25 Sizes for Misses $ 50 Sizes for the Sizes for Women ‘ <_< Larger Woman Brand new garments, fresh from their designers, in all the styles and materials that are most in demand this season. Luxuriously and Lavishly Furred Such beautiful trimmings as Mendoza Beaver, Man- churian Wolf, Vicuna, Mandel, and other furs that are new or have a new dye. Styles That Are Unusual With flared effects, diagonal closings, and trim- fe mings that were obtainable:before only in the soft- est of silk gowns. Attractive styles to answer the needs of the youthful miss who prefers a more sporty ga°- ment, or of the woman who wants a rather formal coat. —Main Floor— We are also well prepared to care for the needs of any desir- ing higher priced garments in cloth coats, cloth coats with © fur trimmings, or fur coats, at prices that will be as satis- factory as the garments themselves. Bismarck’s Busy Shopping Center Was ‘Where You Expect More for ‘Your Money—And Get It DSO Sire A NS SIE NST TE TTY fi : 4 : . PAGE THRE | A. W. LUCAS CO. NNIVERSARY