The Bismarck Tribune Newspaper, March 11, 1926, Page 3

SLT AI OSE KE, NANI 20S SES ACS THE BISMARCK TRIB SS Ee a THURSDAY, MARCH 11, 1926 Lc nsnetlee ll Rae Mhaerc, fragrant lather! A satiny, firm cake—this new different toilet soap you asked us to make. “Do, do, make us a toilet soap as exquisite as French soaps,” you said. “We pay extravagant prices for imported soaps — make us'a soap we will adore as we adore them, but that won't be 80 costly! We know you can do it—you made Lux.” -, Did you know—fastidious, exacting, imperative women —that the makers of Lux are known all over Europe, in fact all over the world, as the world’s largest makers of soaps? We have made the scap you asked for., Made Lux Toilet Form! Exquisitely, thoughtfully, made this true “‘savon de » toilette’—made it quite differently from the white soaps you are used to. ; * “Like French soap,” you said, Ah, that! That tested, tried, treasured French method—we made Lux Toilet Form by it! France uses this method for her finest toilet soaps ~ oit makes Lux Toilet Form “un vrai savon condense” — firm, solid, lasting. That is why Lux Toilet Form wears ch “and wears so long. Firm smoothness of imported soaps! 3 Sillp, shimmering bair on the dear head of that daughter! Gener- ,. sus, gentle lather of Lux Toilet Form keeps it soft and gleaming * The swift joyous bubbling lather you love 5 —what a relief to have it no matter how Wherever, BS SALAH wl NI i Beauty-wise Francedeveloped this method for making fine toilet soap “Savon parfumé”—of course your personal soap must be fragrant! Beguiling, tantalizing, fragrance of French soaps! The first gentle breath of Lux Toilet Form tells its story— how a European perfume expert, with his stock of rare ex- pensive attars, at last determined that delicate fragrance! THAT'S THE WAY FRENCH SOAPS MAKE YOU FEEL Luxurious, “soignée,” satiny-all-over—that's the way French soaps make you feel. Absurd—yes, but it’s true. You would never have paid s0c—75c—$1.00 for a tiny cake of French soap if it weren't! That instant bubbling lather of Lux Toilet Form even with hard water! It leaves your skin with that same doft, satiny, caressed, delicious feeling! Somehow —you feel so much lovelier! Have we made the soap you wanted? Ask the eager, delighted women who swept off the counters the first few hundred cakes we put on sale. There —6—16—18—24 cakes at a time they bought! Wa‘ching, we knew that the women who asked us for Lux ‘Toilet Form were right—‘un savon de toilette” at a reasonable price. Ten cents. Lever Bros. Co., Cambridge, Massachusetts. Druggists, departmen: stores, grocers, ond as France makes her finest toilet 4 ~ ering instantly even in hard water at home or abroad. It lasts and lastsenlet. the family use it for both toilet and bath, 1c.