The Bismarck Tribune Newspaper, April 21, 1925, Page 2

_ THE BISMARCK TRIBUNE ~ “TUESDAY, APRIL 21, 1925 o--% To Win More Friends 100 Lucky Strikes TAX FREE We invite every smoker in this ity to take advantage of this startling offer. We've told you about Lucky Strike superiority. Your friends have told you. Now know for yourself the value of the toasting process! We make this proposition to win more friends: The regular price of a tin of 100 Lucky Strikes is 5 g You pay the dealer only 45¢ We pay the Government Tax of 30¢ as the dealer’s allotment at this price is limited. | for home or for office. will be in effect when the dealer’s supply on this offer is sold. Smoke these 100 Lucky Strikes. Then you'll know how the 45- minute toasting process adds to the flavor and impraven te taste. LUCKY STRIK . Act Quickly, Get one tin [' The regular price Facts About Taxes on Cigarettes (0 the general public, we believe it will be surpris- ing to learn that nearly half of what they pay for cigarettes goes to the government for taxes. The internal revenue stamp on a package of twenty Lucky Strike cigarettes costs you six cents. Ona 75c tin of one hun- dred the revenue stamp costs you thirty cents. So nearly one half of what you pay for cigarettes is spent by you for taxes. This is eertainly the heaviest tax on an article of daily and universal consumption. The Tobacco Industry and Taxes The aggregate tax paid by the tobacco business is with one exception, income taxes, the largest item of internal revenue the federal government re- ceives. Last (fiscal) year it amounted to $309,014,050.84. Of this enormous amount of money the cigarette industry paid $182,715,735.98, or nearly two-thirds of the total tax paid by the entire tobacco business. We believe you will appreci- ate that when nearly fifty cents of every dollar paid by you for cigarettes goes to the government, you must receive in cigarettes a value in return for your money that is rarely given in any commodity. That the public appreciates this great value is shown by the enormous increase in the con- sumption of cigarettes. Our reasons for this tax free offer We know this offer induces men to try Lucky Strikes—it “Wins More Friends.” We know that a large per- B |centage of those who get ac- quainted with Lucky Strikes adopt them. ~* This isn’t philanthropy nor propaganda—just good busi- y jness, as you'll agree. The offer is limited. We can- not afford to keep it up. We make it generous, to attract attention. Super-quality Only by immense volumecan we produce stich an aristocratic H cigarette as Lucky Strike at. such a democratic price. f Its quality is supreme be- cause it has that costly extra process, toasting, which im- proves the flavor and adds to B ithe taste of even the finest tobaccos that are used in Lucky one of our factories: “White walls and ce 6, floors as @\clean as freshly chiseled marble, cutting machines and wrapping machines that take away from the} supervision but the watch fulness of trained eyes,” -