The Bismarck Tribune Newspaper, September 29, 1923, Page 8

PAGE EIGHT NEW MODELS OF. OAKLAND HAYE NEW FEATURES; Two Years Has B Been Devoted to Manufacture and Test- ing of True Blue Models Seldom have the new models of any motor car, particularly in the medium priced field, embodied as many new and exclusive features a8 the new 1924 Oakland True Blue models. Two years have been devoted to the design, manufacture and test- ing of this new model. Though the distinctive features ot! its predecessor have been retained, the car has been newly designed from-axle to axle, resulting in @ uni- fied mechanism in which all pa! are perfectly balanced and correlat- ed. With all of the new features, im- provements and refinements, 0: land prices on the complete line are lower than on the preceding model. Probably of most popular interest are the four whéel brakes. They are of the external contracting type, easily accessible, the only adjust- ment necessary being at the bands. The use of demountable disc steel wheels on all models greatly faci tates any adjustment and also sim- plifies the work of changing tires. The tendency to skid has been practically eliminated through the installation of these brakes, since the brakes on the front wheels tend to keep the car moving in the origin- al direction of travel even when the brakes are applied on a wet pave- ment. The mechanism on the front wheels is so arranged that if brakes are ap- plied when turning a corner, the! brake on the outside ftont wheel re- leases while the brake on the inside, wheel is applied with increased pres- sure, thus eliminating any tendency “to skid. The Oakland brakes have been so carefully worked out that it is impossible to lock the front wheels on a dry pavement or road no matter how hard the brakes are applied. Light weight aluminum alloy pis tons, chain drive for camshaft and generator, full pressure lubricating system for the engine and specially designed Stromberg carbuetor are some of the other features. The new engine is equipped with a full automatic spark control, which insures the correct timing of the spark for any given engine sp ' The entire chassis designed from With a 113 inch wheel base on which the. spring suspension has been carefully worked out, easy riding and handling in traffic are combined. with con- venience in parking. A new type of single plate dise clutch is used. The standard touring car and d- ster are finished in Holland blue, with a fine red stripe on the bead- ing and around the wheel hubs. A slightly darker shade of blue is used ‘on the closed models. Fenders, run- ning boards, shields and the upper structure of the closed models are]: finished in black, A satin wax fin- ish is used on the open models. Sport models, both five passenger and roadster, are finished in = ' special light Oakland blue, with orange striping on the body, hood and wheels, A striking feature that makes fer safer driving and comfort is found in the simplicity and convenience of the control mechanism. The throttle, choker, horn button, ignition and lighting switches are all centralized in the middle of the steering wheel. The car can be controlled without removing the hands from the steer- ing wheel. ‘All instruments on the dash are | attractively grouped together under @ glass covered panel which is indi- lighted. As a result of the Oakland per- manent tops on the open models, side curtains are fitted more clusely. A ledge along the lower edge of the top permits of snug fitting and rods are provided for the curtains on the doors. Special spring clasps are used, Efficiency of Ford Plant Is Demonstrated Detroit, Mich., Sept. 29—Change including the transposition of number of manufacturing depart- ents, nearing completion at: the Lincoln plant division of the Ford Motor Company form an interesting sidelight on efficiency methods of the organization. When a manufacturing plant is carrying on a heavy production, it is a matter of considerable difficulty to move a large portion of machinery from one place to another. Yet this is just what is being done = the Ruptured? Non Skid Truss Makes You Physic- ally’ Fit To Do The Lincoln plant and without the least halt in output. In fact, with the steadily increas- ing demand which the Lincoln is enjoying, production, through the in- troduction of greater facilities, has Leen moved up and a new output record established in August with shipments of 97 cars during ‘the | month, @ gain of 97 over July. During the eleven months of Ford ownership in 1922 Lincoln car ship- | ments totaled 5,242, while so far this | year, 5,273 Lincolns have been manu- factured. Moving of the several departments into the new addition, which increases the Plant floor space 311,000 square feet, is being effected under a high- {ly scientific arrangement. The plan |provides that raw materials and stock shull enter one end of the re- {ceiving room and gradually pass through the manufacturing processes to emerge at the other end cf the ee ay finished products. | Improvement t Of Dodges Continues “Nothing was more gratifying to Dodge Brothers dealers than the re- cent announcement of Dodge Broth- -|ers that they were erecting qn im- mense new assembly building and other new units which would enable them materially to increase their production,” said M. B. Gilmun, local dealer for Dodge Brothers, in view- ing the sales prospects for 19: Se “Although the factorm, has been enlarging its facilities year after it has never been able to meet mand,” he added, “This was true even for the fiscal year ending 1923, during which period iately 200,000 Dodge Brothers motor cars were built and sold. If Dodge Brothers dealers were able to make such & phenomenal record last year, it is eusy to see that they will do even better during the next fiscal year as the present line of cars repre- sents a much greater value than ever before. The cars look better and ride better. And yet they retain all the furmer advantages of economy and dependability that accounted for the cnormous demafid of the past. First Durant Car Won Popularity Less than two years ago the first Durant car was produced. Septem- ber the 15, 95,000 Durant fours and sixes were in use. No other car in the Durant) price class has scored such an immediate and complete success. No other car selling at any price, except one other Durant pro- duct has even approached this recorg for sales in its first two years, The reason is the Durant is a prodtict so fundamentally sound that it is always good, W. C. Durant’s early description of it is “Just a real good car.” The Durant is made in standard and sport models and a -| business coup. DURANT JUST A REAL GOOD CAR You will appreciate the eager live response to a touch of the throttle—you will find riding and driving com- fort on the roug] st roads . your monthly operat- ing costs will be lower and as the speedometer shows increasing mileage, your bility of- your, Durant will increase . confidence in the dependa- . » you biy safely * —wisely:—when you buy. your Durant! Star Car Makes . Record Production In Short Period Starting from zero and averaging 10,000 cars each month for 17 months is some record. Tais,ts just what the Star car, a Durant product, has accomplished. W. C. Durant, inter- nationally known. automobile engi- neer determined four years ago to LINCOLN RESIDENT | THIRTY POUNDS GAINS “I have gained’ thirty pounds and feel twenty years younger,” is the emphatic statement made _ recently by Mrs. Agnes Phillips, 1119 K St,, Lincoln, Neb., in telling of the benc- fits she has derived from the Tan- lac treatment. “For over a year my appetite was very poor, and the little food I forced myself to eat would dis- tress me terribly. Heartburn and smothering spells troubled me after meals, and morning headaches and dizziness were hard to, endure. I was so nervous the least thing would upset me, and often J lay awake half the night, I felt com- THE BISMARCK TRIBUNE build a low priced car that would show strong Jn medium priced class. His experience building Durants and designing other cars was ininininin add and body the “Star” Durant’s priced car carrying many pictures of high priced machines—a car that will stand up under hard usage, yet deliver ,power under all’ conditions | at a minimum of cost per mile. This is the Star, Durant’s dream, real-: ized. . pletely run down, and was so weak I cofld hardly do: my housework. “Well, the Tanlac treatment im- proved my appetite and digestion so I now eat with keen relish, and row my nerves are normal again, my head stays clear, my pains have gone, I sleep splendidly, and house- work seems easier than ever before. In fact, Tanlac has completely re- stored my health.” Tanlac is for sale by all good drug- gists, Accept no substitute. Over 37 million bottles sotd. Tanlac Vegetable Pills are Nature's own remedy for constipation. For sale everywhere. The STAR Car WORTH THE MONEY You can’t afford to pay. less for a car than the Star Car’s price. If you do, you do not get a standard-built car, because the Star Car ard-built car in the world. it. We'll be glad to make is the lowest priced stand- See it—ride in it—drive the arrangements. dream has been fully realized—a low | i - DAKOTA. AUTO SALES COMPANY Distributors 107—Sth St. Bismarck, N. D. : Come in and get the - Its Brand New- . This Truc Blue Oakland was deliberately plan- ned to. be the most accu y 1 six in the world, gigcered ued the Gear bale light Two years have been devoted to be de manufacture and test. Two Set wealth of Oakland experience ‘many other years of exclusive t-six ee ture and the limitl f al ess resources of Gener: LS arate: to axle— ire ae It eunbidles features ity—of beauty andcomfort and Bases ie eee unheard of ja cars of its price! Every single part—from the new engine to the new bodies—was designed and built to fit and function in peter Harmony with : every other part.. And because it has been 20 20 soyndly built and sc thoro: Gakland places without same written 15,000 Seireniee ded the seme WY : ie ome oo carefull, ly. te ited— hesitation, t!e it, ve ileape performance nand the val value cars for years! * “Four: Wheel Brakes—New Engine—New Dake! | Teg Car _ Sport Rosawter , Sport Touring Bustiese Compe STAIR, & PEDERSON. + 4-Pacsenger Compe Sedan j "THREE BODIES RECOVERED Casper, Wyo. Sept. 29.—Three bodies, two of them badly mangled, were recovered early today from the \ ea SATURDAY, SEPTEMBER 29, 1923” wreck of C. B, and-Q, passenger train | rescue work ‘possible and construction No, 80, which crashed through a bridge in Coal Creek, east of here Thursday night. . They~were the first to be ken from the wreck proper ang marked the beginning of rescue work which will continue until the death toll, now estimated at between 25 and 40, is determined, Rapidly receding waters have made of a temporary dam has diverted the strongest current to the west side of the channel. The coaches partly imbedded in the sands will all be searched today, it is believed. About 30,000,000 wooden boxes are required annually to pack the cit- rous fruit crops in Florida and Cali- fornia. Your Wisest Buy! Comparison will convince you that the Overland Sedan at the new low price, with the bigger, more powerful new engine, is the wisest closed car buy under $1000 edan 95 | f.0.b. Toledo Touring $495, Roadster $495, Red Bird $098, Coupe $750; all prices J. o. b. Toleda We reserve the right to change prices and saetloneltssis) without notica ‘ LAHR MOTOR SALES CO. COMPARE The Maximum of Many Extravagant Claims of Superiority that leaks in rain and rie pnipars soeraete DEBAKE SURSLEINE hi hai —-4 FOR 71 YEARS