The Bismarck Tribune Newspaper, September 8, 1923, Page 2

PAGE TWO cke WORTHY -, i 6 Inte Senos CRA as Any. Automobile Without 4- salesman of cars having ‘‘external con- gj —the “only system whereby front-wheel brakes ” brakes these ‘questions: “" \ # can be used independently of the rear. “Does”s ebchanlien: that is exposed to dust, / —the only system where the rear wheel brakes Brakes on new mode! rain, sand ane Sebo and in. winter to ice— ri ipo og cent independently of the Fea stp op & a z we ‘Wheel s: m. 4 ‘ ‘ tated then that this’ would prove “the ~ ang veemie e a. nh : “eet inpnbvHeGe since the advent of the While you! may ‘equalize the pressyre—can you . In ie Remora piesnbecee Ss is ths only car gia eae + S { Shat'beaking systems, all of wich operate That ‘announcement created a sensation that Can you for the. fact that one, ie i ‘just as successfully backward as ard=and shook the industry to its very foundations. . brat dry; that ned for Ao Finer il . # individually as well as collectively. + : Ba Ps J “ contact, other of greasy . ; Pape ee PAS for 4-Wheel Brakes is, necessity for a etiiinn's eit ad Other makers ‘will soon follow - Rickenbacker Euteastety in traffic not only on city Rickenbacker was designing 4=Wheel Brakes x by featuring 4-Wheel Brakes. streets, but on the country roads. years before o meee heard the eee * But—that alone will not put their product on a The first Rickenbacker chassis-ever ‘‘laid on the par with Rickenbacker. aK drawi ing board" it had byakeson al four w' There are several other outstanding features Has before Ties tie resales of a.denide cE Euro... Saat you can’ still ‘find only in this product. pean ¢ engineering. Beg n left off. For, eee has pouotribated more ene’ ‘ Pt Sy gee be ing refinements to the industry in three And asa result of our research, whe i ni ;’ years than have been developed by all other 7 -*: better we ead beckeothan ae roca a makers combined in the past ten. € Look at-them.’ They tell their own story. \* "7" : Maer aw vane |” The Vibrationless Motor—due to the two fy- * oa ¢ wheels, wasa ich icker invention. Mesady. Se eee ee aor end bie ti a Eurogeancar—- /' The Carbonless Motor— lished by the Ri jershi, announcin; ¢ accompli: tl ee erent ties wil tallow “the one withethe best brakes—and ‘Automatic.“Ajr Cleaner.” sf You will’ be aatneoud oF & The Easiest Steering Car—due to Rickenbacker QR Read every line of this ad!—it’contains good ; ‘advice ide timely warning for all buyers! On July first, Rickenbackef announced 4-Wheel Invention, alwayé following closel; in the wake of necessity, has produced a fect system of brakes on all four wheels. | = { E ival engineers proclaim” this Ricken- Mee cker 4-Wheel Brake “the most beautiful example of fine engineering that has ever graced a motor car—American or European.” , OUF Fesources and ’ Engin in all other plants—(we repeat, “‘all | reed ‘plants”) are feverishly working rr pro- | tty application of ball bearings in steering spiradles. duce a workable 4-Wheel Brake system with- ae on jg / ' ’ out infringing Rickenbacker design and cer- z tain European patents. * . Rickenbacker showrooms. are crowded. all a time—so intense is the interest. - Factory-swamped with orders. Seems as if everyone wants a car with “Wheel Brakes and won't be happy till he gets it. Meantime, those unfortunate salesmen of cars that do not have them are trying to explain why they ‘“‘do not believe in 4-Wheel Brakes." : —the ont ‘4-Wike ‘Bra that act prectecly the same a a ‘as ona straight-away. We guarantee you that, within six months, every oe Here is a bit of information for all such. car, priced-at $1,000 and up, will announce 4-Wheél Brakes—or go out of business. Won't be ‘‘out” by that time perhaps, but will be ‘‘on the toboggan’”’ and headed downward. 4-Wheel Brakes have been pecepted as the greatest safety insurance ever built into a motor car. Get that—‘‘Built in.”’ This is, a mighty important point. It’s something you should insist upon when cqn- sidering a.ear—that the brakes are built in— not tagged onto an old model. “ + : Axles, front and rear, must be specially designed. to insure that brakes function properly. How will you know? Tell you: when.you see a set_of ‘‘external ‘con- tracting” brakes—that should be yourwarning. For in most cases this is evidence that the maker suddenly realized that buyers now imsist on 4-Wheel Brakes—and hastily tried to put them on the cheapest way~ without Ye-designing his axles. Can’t be done. \ We tried it. Tried every type of brake; and all fell short of the degree of perfection which Rickenbacker policy bey i Listen!—of 81 makes of foreign cars, that are equipped with 4-Wheel Brakes, not one has external contracting brakes—not one. And, so far as we know, only one is hydraulically operated. Only one! 5 ‘ 4 cae rakes are: fully’ en- NAT mga PMB " Rickenbacker Whel Brakes are the only. - brakes that fancti every con IT wable ey: deta tant —the only. 4-Wheeli Brakes that hold just ~ well when climbing up—pr dowh—a mountain. |“ 5 il in ; —the’ only Wheel Brakes that’ cgnnot lock —the only 4-Wheel Brakes that’ always exert a greater pressure on rear than on front--and_ —ihe only 4-Wheel Brakes that are fool proof —both as to driving and adjustment. ° —the only 4-Wheel Brakes that have no 2 “iafverbale ‘or toggle joints or exposed parts. . : Rega. Hie ‘the only 4-Wheet Brakes that cannot freeze —the- only. 4-Wheel Besos! that’ automatically lubricate-themselves. see —the only 4-Wheel Brakes that do not grab, ari, oF sereec h when quddenly applied. ~ —the only 4-Wheel! Brakes that add to, rather : ct from, the appearance of the car. —the only 4-Wheel Brakes that will not be- come‘loose and rattle long wear. : —the only 4-Wheel Brakes\tHat can be ad- justed perfectly by. one man. _ E J —the only Wheel Brakes that.a ten-year-old boy can adjust Pasa skilled mechanic. . —the only 4-Wheel that have ‘exactly the same. braking going backward an forward. | "RICKENBACKER MOTOR COMPANY, Detroit, Michigan Z So, when others do trail Wé will guarantee 2 pa sie / The Vibrationless: Body—due to the ‘‘Double ’° frame invented by Rickenbacker. 4 Th8 Most Luxurious Riding Car—due to Rickenbacker ‘‘Cradle’’? spring suspension, long with 4-Wheel Brakes, they will still be far behind Ricken- backer, the leader. Salesmen of these obsolete cars will try to dis- count or discredit 4-Wheel Brakes. _ (They may be honest at that—for few of them know what the maker’s plans are or when he in- tends to bring out 4-Wheel Brakes.) . 2 So to protect yourself, use this plan! Tell the salesman you want a signed statement from the head of the concern, asserting i- tit that his car will not have 4-Wheel Bra within the next six months! Insist oh a written statement—don’t accept the _word of a man who does not know. a now that not one leading will sign sucha statement. Not one! And if one did—it would » he is hopeless|; behind the times... “4-Whoel Brakes are here. At-least two makers have admitted that their engineers “have not yet succeeded in develop- ing a perfect working set of 4-Wheel Brakes.’” Too bad—better get another engineer! The world won’t wait for a laggard. The world goes forward—never backward. \ Makers inay ‘protest and argue and cuss—but they pring ates back the hands of the clock. Rickenbackef showed the way—others must follow whether they want toor riot. We repeat—“Effective this date—any automs- ‘Bile without 4-Wheel rakes is obsolete.” ~ Just as obsolete as a car without a self-starter. Remember—you stop in half the distance that Ideal time for a.demonstration of this is a rainy day.and a ‘‘slippery-wet” asphalt pavemens- Ten minutes at the wheel will be a revelation to. But don’t delay: Demand _is tremendous. A oa ae o ot i S ve Ns ee ee