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\ PAGE SIX ~ THE _BISMARCK-TRIBUNE. _-- TUESDAY, MAY 15§1928 | WILLARD WINS FROM FLOYD JOHNSON IN “COME BACK” ._ YANKS KEEP GOING STRONG IN THE WEST ‘Beat Detroit Tigers in a 10- Inning Night-Mare By a Big Score 15 The Yankees etter the two strongest of the American League in the wilder land and a th Detroit Washington, a tough customer t the dothe Yai week prs while iu de s last ding of the the Yanks were trimming Cleve but were not as helpful while the «jungle tribe scrapping the White Sox de passed into th tube Adams of the Pirates Former Champion Jess Willard forced Floyd Johnson to surrender after 11. rounds of fighting before 60,000 people in the new Yankee Stadium at New York. The younger man fought gamely, but the bell saved him in the ninth, and in the eleventh idward) celebrating hia] LO Wee fat on his face as the gong sounded. His chief second told Referee Jaek Appel that Johnson could not continue, Pie birthday which comes this ttre shows the scene after the last blow, Johnson on the floor of the ring, afd Willard ealled the winner, it the Polo Grounds by using — wha canal were Fails Twice to Win Varsity Berth, Argentine’s giant loomed as a possible eontender for Jack Dempsey’s world heavyweight crown when he scored a knockout in the third round of his battle with Jack McAuliffe 2nd, of Detroit, at the new Yankee Stadium, New York. Lui Firpo dropped his opponent with two " -|right uppercuts. Picture shows MeAuliffe flat on hi e in the middle of the ring, with the 18 Dickinson men to 12 Bismarck | for Jack Dempsey's throne, reached| bulky South American towering over him, the referee declaring Firpo a winner as 60. 000, spee- high athletes in the meet, and sev-|a (stage of semi-completion’ today. ‘ Diwan 4 tators cheered, t winning to 1, by allowing: Refuses to Quit, Now Rated Star] cr! other schools had lesser num-| Willard and his manager, y fla wana i thneell sikees 4 ber » necepted the suggested date} ie oO coated 4 Nouaa f Ww H nen hifted its line-up and the See, ia 5 —— for the mateh 4 renee with | MV! SUM aap tA all’ of [yesterday, 10 to ith the excep-| landed three teriffic rights to Beck- i a . order rapped the Cubs By NEA Service : | Orden on the job. He showed up promoter Tex Ric immy | Which was distributed today to the; tion of a drizzling rain in the last | ett's jaw and at the ete had Him 6 to 3, High and Ivan Olson Ann Arbor, Mich, M Di Yj better, improvement being apparent, Deforrest, the Souta Ameri ten principals, with the exception of| three innings which slowed up the froggy. a omigh ance, like confidence, Iuable asset in any branch of : Without it not a great} make a regular place on the outfit. were with wn from the — infield ion filled out Fournier ison at seeond. rnia $10,000 find, @eal is accomplished. With it good] When thes i It can well be! Bill? w Fred Fulton, whose $5,000 share was] contest the game was fast and hard held up pending an investigation, | fought. according to the state uthletic com- ——--——— "s stom, f th ir - yp T stances surrounding’ the foul by| BECKETT BEATS but still he wasn’? good enough to Smith was fighting hard in the eleventh, but it was apparent fast tiring. He conserved his $treng- th however, and continued to hold nd that po on preliminary plans. I nt first ussion of financial terms was deferred until tomorrow at another e was swung, “Big in its path. Breneh, WILLARD AND at short and McCarren was at third, results are man : once ny aa conference between the principals fy his advantage throughout the 15th Giccieti passed thie dropping conn with that old ad If} But “Big Bill Orden didn't Rickard. Both Willard. and| Which Fulton lost to Jack Renault OPPONENT FOR round, In the 16th Beckett began you don't suceed, try, try} give up. He kept right on plugging cticing ut every opportunity An? Perserverance! Well, that's just] slowly but surely he picked up the il” Van Orden of the form and the various fine n track ints which go to make real shot- putter: i: Tod Cubs and went into the first divis- defeating Philadelphia 7 to FIRPO TALKED 320.022: victories Saturd; icin the fourth round of their ten sa result of their] !” edie ie round mateh. son ala SUTEUIBIIES Glittean aniaer si ae pth des ‘ ; MileaFandrchow. an é Willard and Johason § e: London, May 15—Joe Beckett last Details Expected Soon to be|1'! qudtioneee Hens searttas Firno $15.0 MeAuifte $7,000; Re-|night knocked out Dick Smith in the a Bearer ; sey, | RAult $5,000; Jim Herman $1,500; Al] 17th round of a bout for the hea’ Settled for Battle of | ight to a title bout with Dempsey,| Rev, $1,000; Joe MeCann and Harry] weight championship of England. to force the pace. It was evident from the ringside that he was scek- ing an opening for a knockout. In the 17th, although Smith con- tinued cautious, Beckett caught Qi ee ENGLISH TITLE downed the 1 cLUSEd nt of the St. Louis American game. with a right flush to the jaw. for his makeup is filled Van Orden ranks as the armas with it. h were not the case] premier athlete at his event in the Heavyweights Minhas Innes praikentedeench It was another ease of age against | sruke of the eects of the low ‘STANDING || Coach Steve Parr «the Wolver-| Western Conference; in fact in the Fine ahah : 4 Fulton und Renault agreed to re-lyouth. Beckett started the fight by| but Beckett again swung a right to iS ines would noe doupt be minus af middle west. He has won his “first ‘ relineen: ‘ F forcing Smith around the ring with ‘ Serge - ng oul ; were : al New: Vork Sat Johnson and McAuliffe, according eS : if the jaw and Smith fell to the can- first-class athlete this season. in eve he has partici 9 Pore tons tani eavareaninie, wauincne ‘ the object to tiring out the older 1 artnadveut AMERICAN ASSOCIATION. years ao, in thus fae — this son.| for a match between Jess Wi fickard’s” pluns, would bé mateh- and was counte . “Big Bill” came man, There were those among the Ws ce the varsity thin-clad squad. Cornell he shoved the pill[and Louis Angel Firpo on June 20 to], in 2 contest preliminary to a A. C, LOSES anette ; ved Smi =e ‘ Kansas City ...000..12 4 me us a shotWetter, He had] out over 44 feet, and it is pred ¢ probably atthe ¥. Riillerasurno sour She chien Tie meres eee ast ten rounds, Not] ~ D.Fy Cleaning, Pressing ! St. Paul ise jthe necessary physique to heave the|that he will better this mi staium, ax 2 final step in elimi Fulton's Share Meld Morningside College baseball team|only did Smith hold Beckett well in] Dyeing, Repairing. Call ‘58 Louisville thy 3 leaden ball. But that about let him} siderably outdoors. He is y|tion process to select a challenger] The payroll for the Milk Fund car-| defeated the North Dakota Bisons | hand, however, but in the tenth he] Eagle Tailoring. Columbus Ree stg 23) out ‘Just a novics ab the event)! being picked) as) the iwinner inthe |) (eee J Toledo 9 ou Van Orden 1 the form required} shot-putting event at the Big ‘Ten | a aS Milwaukee 2. ii aet6 to get » into his tovses as] mect in June. Indianapolis. . ‘ 1h he was unable to use his natural] © Michigan has an almost certain Minneapoli® *,. eat) ae strength to the best ntage. He] “five-point” man in “Big Bill” Van q _ couldn't even com close to the 40-] Orden this season, regardless of the NATIONAL LEAGUE, foot mark. The result was that he} competition, And ail because he Ww oL was soon dropped from the team, [had the grit, the perseverance to 18 q The next season again found Van] suceeed, despite all obst: m4 11 gett one. . all? . . s 183 Make It a High Ball” — Said Billy Evans to V cols President Boston 4 ager ys 12 Brooklyn ............10 14 | 3 Philadelphia ik ae By Service “What would you prefer hington, May 15.-When Pres- 2 high ball or a low president. ding officially gpened AMERICAN LEAGUE, WHO PAID FOR IT? 4 ed Ben ; Washington by “Make it high ball, I. h Beg: ig 2s the first ball to Umpire seen one for a long time,” re New York 15° 8 it was noted that the Evans. Cleveland . 14°10 ter the manner of major leag' Whercupon the president grinned, Philadelphia 12 ao) pitchers, conferred with his battery| wound up in the most approved 9 9 Q a ee w | ftan Enda lean _In an authoritative magazine we read: cree mer box to emulate Walter J el ees “A certain house eight years ago did an annual business of $3,000,000 and the eae oe ie eee cost of selling the goods amounted to 8 per cent. Good advertising has since then ane ese! up nny rece of eadencd am a west af the xpd increased their annual: business to $15,000,000 and the cost of selling, including ad- | ESULTS | with which the ball was delivered. vi rt da = G | ertising expenditures, has fallen to 5 per cent:- The salesmen are earning much ores ae ' Wishek diamond on Muy crue (othe fcing line as relief more money, and the advertising has enabled them to do it, because while their Milwauke ‘ansas City, postponed, cg si ae one see soniraysgiens are smaller their sales are made easier and are more than trebled in volume. rain. = - olding the opposition i i r+ a va %§ ereby w gz their ga e. Minneapolis-St. Paul, postponed by McGraw Plans fe, thereby. wipnina, hele ans NINO. othe To Develop His fe F ; No others scheduled. out Bentley, the $63,000 recruit from ‘ Ha ea Baltimore, yho was beaten, 9 to 2. = : Young Pitchers} penticy i; vay overweight, due to TIONAL LEAGUE, é ty eles Hats Ue St. Louis 7; Boston 1. ne ponortlnx;laleaiauke of selaty dit Cincinnati 7; Philadelphia 3. Pittsburgh 4; New York 1, Brogklyn 6; Chicago 3. AMERICAN LEAGUE. Philadelphia 9; Chicago 0. delivered by eee MUA Who paid for the advertising? salaries, and traveling expenses, try- ~ Not the consumer, for the price of ing-to get orders that someone else ‘ the goods was less than it had been can. get and execute’ better and NEA Service. New York 15.~Manager Me- Ty aunts that he he mch aieanman. {CONSIDER TEAM SHOWING GOOD ed in the form so far shown by some of his regular pitehers. Cleveland 6; Washington 3. New York 16; Detroit 11. (12 in- | nings.) Boston-St. Louis, postponed, rain. WESTERN LEAGUE, All games postporied. i | pruning time comes he will be able | to pass intelligent judgment on some | of the young pitchers: | the opening series with Boston,| Dickinson boys, but because Always resourceful, McGraw in- tends to get a good line on his re- cruit material, so that when the The Bismarck high school tra team received much praise from lo- cal fans for the showing it made in track meet at Dickinson This fact was made apparent in] hecause of the superi when MeGraw sent two of his re-!had more men entered. There were without advertising. Not the manufacturer, because his total selling cost was 3 per cent less. Not the salesmen, because they cheaper. It is cruel, perhaps, but true that the sooner such concerns disappear, the better it is for the public. The ANT Ose a — ic cena 6m -~ _- advertising of their more aggressive / ig o did pa: en? 4 oe b etcin, VICTOR | ; peels he same and better - organized competitors Be fase balbuacas wae, Gafenred ‘by | inexhaustible source upon which we bhi 4 HS an_all-MeIntéth county team on the’ brings the end quicker. And it is | Ashley diame Sunday "afternoon, draw for the cost of all progress—Old re 2 ) 4 core 0. 3 i, C Beira mee aioe ecco ‘Man Waste. the money saved by putting a stop to the all-McIntosh team and Mott of m Wishek, with the latter doing the | hest work but receiving ragged | support. Mott, for Wishek, allowed 4 hits and struck out 17 men while Mooney, for the opposing side, also allowed ‘4 hits and struck out 11] men. : t Last year Wishek defeated all the |, teatis in MeIntésh county and lost > one out of five to Ashley, . This year an attempt.is. being made to pick a team f/m all towns. in the county to defeat Wishek and Sun-| day's game was one of a series to he . played. Wishek is confident that with its /regular line-up and a little more practice they ean: de- | feat any team picked from the best DISCRIMINATING men pick Cinco— America’s well-known value, mild, mellow, fragrant, Cincos never vary—they’ve been the same for 73 years. Try a pair today. - The most expensive institution we have today is the unsuccessful com: petitor —- the business that drags .along for years, eating up rent and hotdés of these petty, wasteful non- 2 successes, which pays for the adver-/ / tising and cuts down the cost of the goods you buy. - Published by The Tribune in co-operation with The Amer- ‘cap Association of Advertising Agencies, ‘ \