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CH Marq EW If he’s for i than Yy tively game “ like } no pe R same their =athle a sol unite viduz Gern h tion, cially fight of co level prefe nese ‘brair fight whie foot k self, the i _to c¢ such beat yoser shak fori you: spia For, viets no" thew worl goes than publ But > ther ineo) char beca tune have sup mon Chie roid werl heri mort, PAGE SIX | | | | | | BOWLERSIN - THEIR OPENER Some Good Games Rolled in| First Matches of League k Handicap League | The opened night ut the local bowling with all teams: pres- ent fo first games. The Giants took the honors for the evening | when they cracked the maples for a total of and beat the Na- tionals three straight games. The Night Hawks took two out of three from the Capitals and the Lions | k two out of three from the} he Ca-| total Pat. Donahue of high man gettin, thre games as high for a single hedule for Monday night is follows: ational vs. Lions, Capital vs. ats. Results of league games in the first meeting follows: ants 139— 447 | 161— 482 179— 458 | hs e 190— 541 | Joe Schneider 173— Metals) 0c 776 836 140 460 152 453 169 450 | 119 398 156 494, Totals ...... 746 772 736 2264 Capttats . Donahue ..180 191 192 563 387 516} 443 | 390 | 2504 Night Hawks Geo, Kontos ...158 132 178 468! Louie Klein ...178 163 170. 511) re Shubert ....119 142 191 452 neider ..177 144 118 439 ae Bauer ....149 163 198 510! Totals .....781 744 855 2300 Lions 192 166 -161 130 106 124 178 408 . Henzler Mike Schneider Totals ..... 737 701. wild Cats Sullivan 160 235 554] 146 139 = 408} enker 168 138 145 wan r: 181 178 550 Ce Wachter -.107 124 128 359 Rudge . Totals GIBBONS MERITS DEMPSEY BOUT Tommy Gibbons is too small to| fight Jack Dempsey. So deérees| Chairmah William Muldoon of the New York State Boxing Commission. It is to laugh! Dempsey wasn’t too small to fient | Willard. Bob too small for Jeffries, and so on| down the line. Old Joc Wolcott used | to fight opponents 50 pounds heavier | foot taller, and still hand them nal reasons must enter into such\a decision. A glance at the sta- tistics of the two fighters is ample proof. Dempsey weighs only about 29 pounds more than Gibbons. The champion’s height is six feet one inch, while Gibbons is a quarter of an inch shorter, In all other measurements Gibbons | compares very favorably with Demp- sey. The figures certainly don’t bear out the justice of the decision that prevents Gibbons from a chance at the title. GOLF CHAMPS _ SELDOM REPEAT) A golf title is the most fickle thing in all sportdom, , In baseball it is not unusual for a pennant winner to repeat. Likewise in tennis. For a numbersof years Bill Tilden has proved his superior- ity on the fourts ithout being hard | pressed. In fistie circles, champions retain their titles for years. Johnny Kil- bane has been the possessor of the feathereight crown for over 10 years, In golf it is a different story. Not in 10 years has an entry been able to repeat in either the British ‘or United States amateur or open cham- ~ piongshins. Of ‘the American golfers, Jerome ' Travers is the one outstanding “star in the matter of repeating.. He won |,’ the U.‘S. amateur in 1907 and 1908, andsdid the same thing in 1912. and 1913. y COLEHARBOR WINS. _s Colehaybor, N. D., Feb. 6.—Colehar- bor defeated Van Hook high at bas-, Ketball at the Coleharbor gym by . ‘score of 22 to 8. The game was fs the Coleharbor men forcing the = ry tp rng —| could make sao | Hast year has spoiled his proud rec- 447] ord. 131 157 415) League in 1909, 150 181 482 | of a dozenzyears had a clean record 874 gia | an umpire. Sure, simmons wasn’t | (MEDINA BATTL . JOE MOUG Joe Moug, Medina welterweight.; The headline bout will be between will be seen in real action by Bis-| stanley Radgers, “The California marck fans here February 8 at th ae ; ‘nnganiblie Rialto theater ir round boxing ysenel OFY oni Minngere ly bout with Joe Fettis, as a part of the big athletic show planned for the evening. Moug claims among his ring battles, draws with Russie Le- Roygof Fargo, and Bat Krause. ETO BE SEEN , HERE IN ATHLETIC CARNIVAL heavyweight, with of three. feit to make the Other preliminaries are included.~ new record behind him. They will wrestle two falls out elson posted a $25 for- ch, -- Sensitive Ears of Umpire Nallin Spoil Proud Record of McInnis Few ball players can boast of go- ing through their entire major league career without getting put out of a ball game. Until last season, “Stuffy” MeInnis ch a statement of fact and get away with it. A big black | mark slipped him by Umpire Nallin to the and over a stretch McInnes came American ns getting into disputes with “Stuffy” had an | occasional word with the umpire, but he alwavs knew when to politely | withdraw. | In a game at Chicago last year, | Dick Nallin made a ruling that failed |to meet with the approval of Me- Innis. It was a close play, that really was debatable, so Nallin ab- | sorbed, the protests made without a | murmur. |S If there is anything an umpire hates, it is to have a decision brought | back to life after it has once been | dismissed. as far 2 Melnni: it is the McInnis really dress his remarks to Umpire Nallin. Peeved at his failure to make the play he was Innis, inning remarks «nd, believed the game. Said remarks complimentary to Nallin. “Stuffy” tried to explain, telling Nallin he had the wrong begged Nallin to leave him back in the game, but all to mo avail. seeing that Nallin intended to be firm in his refusal to let him continue to play, and angry because his clean spoiled, said things that might have caused his suspension had -he not dropped around to the umpire’s dressing room and apologized for the entire affai. MeInnis record spoiled by talking unkindly about himself~in the presence of the umpire, said umpire believing the Well, that is just what] remarks were addressed to him. record had been Thus “Stuffy” did, but the funny part ot x Nallin, happened to arrying on a conversation with himself regarding the play. happened that Nallin overheard the them ad- dressed to him, chased McInnis from didn’t ad- later, as It so were not idea and Then, “Stuffy” had his | Kipke, All-American Grid Star, Beaten Out For Basketball Berth | By NEA Service. | Ann Arbor, Mich. Feb. 6.-Mow | good must a \player be to supplany Harry Finke, University of Mic ar, and All-America gridder, on the all thos hin o doub basketball floor? [who have sen the 1 action will sa | Well, that’s just b | basketer is lating forw and Blue quit shell is what Kipke out of spite the fact that F of the shining lig! team whieh Made suc finish in the Big Ten if the -offer, real ie “alleged, as been nade to Champion Jack »|at the indoor {ar | pos: Wolverines for th ben larg on though sti 1 ‘in stature, be is nd accurate pa nd, aby Min fact, George basket shodter, seasons. canny MILLION DOLLAR PURSE IS LURE FOR DEMPSEY ODRKE light, heavyweigh nxious, tobe ‘included Harry - apt in the. li ince: the commission, ha rot for though perf siythe Math men in Western Confer- veritable sensation ime. He is fast, r,a clever dribbler, ve all, is the greatest shot |’ the Michigandérs have had in some the courts. of build, one of is an un- dropping | Cleveland. ¢isending ni many piach hitters. In HAIR STAYS COMBED, GLOSSY “Hair-Groom” Keeps Hair Combed—Well-Groomed Millions Use It—Fine for Hair! Not Sticky, Greasy or Smelly A few cents buys a jar of “Hair- Groom” at any drugstore, which makes even stubborn, unruly or shampooed hair stay combed all day in any style you like. “Hair-Groom’ is a dignified combing cream whieh gives that natural gloss and well- groomed effect to our hair—that final touch to good dress both in business and on social occasions. Greaseless, stainless ‘“Hair-Groom’ does not show on the hair because it is absorbed by the scalp, therefore your hair remains so soft and pli: able and so natural that no one can} possibly tell you used it, SS them in at angles with surprising regularity. And many there are who consid- er Haggerty a much greater player than Bill, Miller, who cavofts at the other forward post, and who last ‘sea- son was vicked as one of the best all- round men in the conference, Haggerty also stars on the~base- ball diamond where he plays either at short or third base, and should make a valuable player for Coach Ray Fisher. Haggerty is a sopho- more and comes from Ypsilanti, Mich, PROMI RECOM AMET aes | Billy Evans Says || —__—_—_———____---_- The inexperience of the major league recruit crops out in many. un- usual ways, until he finally acquires the polish that fits him to be classed as a regular. Making the grade in the big show is far from an easy proposition. The major leagues contain the very} cream of the baseball talent. Every the opposition. a i The inexperience of a White Sox rookies last summer saved Ed Walsh and myself considerable trouble. As | a matter of fact, the act of the re-| cruit proved a life saver for the um- pires, ee Oi Sei piom Cléveland was playing Chicago. if my memory serves me* correctly, the bases were filled, two out and the score a tie. Edwards, a recruit ; southpaw; was doing the pitching for! a Aerie. It had been a wild contest, both | managers using: several pitehers and the ninth inning, with the bases filled Manager Gleason of the Sox desired to use a pjfich hitter but the} only player available was a recru‘t eatcher by the name of Graham. Ed Walsh, former White Sox} pitcher, was umpirng back of the plate. Gleason finalty decided to take a chance on the ~ recruit, Graham, and sent him up to bat. The, very first balY that- Edwards! pitched to Graham struck about a foot ‘in front ofthe plate, and evad- ing the frantic efforts of Catcher Steve O’Neill to break it down, the ball rolled to the grandsatnd. It} sure was some wild pitch. RN ere, From my position back of ‘the pitcher, I decided the game was over as the runner from third ‘crossed the plate. Walsh, umpiring balls and strikes, also felt the.same way, as he started to walk off the field the moment the run Was scored. "Then I saw Stéve O’Neill_ grab him, and*in a minute Walsh was surrounded. by the ball hit the batter. Such ¢ claim is! usually made in the pinch with the winnig run going over. All the batter needed to do was start for the bénch after the runner | had crossed: the’ plite andthe’ game would have, ended so far as the um, pires. were: concerned. : to the plate to see whatthe trouble was, the ‘hatter, Grabam,. suddenly dashed to frat: base. Immediately I: realized he reci had tipped’ off the play. “Where did the’ bal shouted ‘to him. . cnet grazed my trousers,” “he” re- Plied.: That. ended the argument. “The were sent. b New York player, it matching his wits against ithe entire Cleveland team,. claiming | As I walked |g let a : rasped and’ walked ‘ and atl did bis hie f° __TUESDAY, FEBRUARY 6, 1928 a Building Business tive. ~ for the Long Run N The-truth about anything requires a certain perspec- tance to bring out its values. owners of the business have no control. If viewed too-closely,*even a masterpiece cannot be understood or appreciated. It takes a certain dis- This is especially. true in building a business, and in \ using advertising as one of the means of building it. The clear vision comes only with the consideration of what is best in the long run. One season’s business may be abnowmally large or abnormally small—due to conditions over which’ the To consider the business itself as safe and sound just because, at a certain season, the orders are coming in, is often a dang- erous fallacy, far more threatening to the eventual wel- fare of the business than a season of slow business that makes it difficult to keep going. facturer. During the past few years economic conditions have combined to prove the fallacy of a hand-to-mouth policy of manufacturing and marketing,-always at the mercy of market fluctuations, with the manufacturer helpless to influence his market. ‘And, on the othe® hand, these conditions have proved the wisdom of considering: the long run and making all plans in accordance with that view. Today, as a result of recent economic changes, and of Iéssons severely learned, tens of thousands of dealers, in every line of merchandisé, are giving a new emphasis to their preference for lines of merchandise that are trade-marked and adequately a exert by the manu- The public, during period of minimum sales, demonstrated its preponderant preference for ad- vertised goods, and the dealers, Will not do otherwise than. accept the situation and build their business for the pet in harmony with it. . =- Thousands of manufacturers who today are facing a shortage of demand for. their product, and who see what demand there is going to competitive manufacturers whio have insured their own market by means of adver- tising, are now looking to advertising as the logical key to future selling success. It is highly important then, i in seeking to cane the force of advertising, that it be considered not as a ready made Z re-all for salés inactivity, but as a permanent factor in businéss building. i Every advertising plan that-can lay. claim to wisdom or hope for long run effectiveness requires three things: First, to determine what are, unquestionably; the best~ ‘ objectives for the business in the long rum~ Second, what are the best means, all told, of obtaining those ob- jectives.. Third, how and to what extent, advertising can be’ assigned it its rightful place among and i "= relation to those means. | Putaisned bys the Bismarck Tribune, in co-o) i with T’ anaties Agencies in Association of Advertising Agencies. 4 nsAAUGADATATFORLNGTAAGHTIGTITOROGEATGTULORAOAVESUVINRDRGEDIDATINGNINNTIVONINRNOESAIOARISIYSRINONINONITORRIOOVINGVTTOVTVATTNYITONIVGNINOTONGHTONNONHNGNNNGVIVGNRGQLLEN GUI NGVI0GVNNGUNERRNSYEEGLOGDNNNUNESRISGS¢=AIUOURESUIEEOSHYRREDNTSRISUGSE2S0ESONNNTEEUNUODNNERUETOGAEGUEEGUNGGDENTACENUELAUGAIN