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PAGE SIX POSTS CHECK FOR BOUT HERE WITH RADGERS Otto Nelson to be Opponent of “California Lion” in Wrestling Match | Minneapolis heavy- will be the next op- y Radgers, “the Cal- [he match probably bruary 8 in Bismarck. orwarded to The Tri-~ bune 4 certified check for $25 to! guarantee his appearance for the match, Nelson has been having a busy season: wrestling in Michigan, Wi consin and Minnesota, and is regard- ed by the local promoters as a hard nut for Radgers to crack. Nelson | is expected to arrive in Bismarck in | a few days to finisa training for the match, Otto Nelson, weight ponent of Stanl ifornia Lion, B,H.S, ‘SECONDS’ GOING STRONG Add Another Victory to String in Game Here Bismarck Seconds added another scalp last night when they defeated the Woddworth five to the tune of 24-2. The visitors put up a stiff battle du the first half, holding the “B to a 4-2 lead. The second half found the seconds to bet- ter advantage, and they gradually piled up a substantial lead. The -locat guards kept their op- ponents at a safe distance througn out the game, while the forward« penetrated the Woodworth defense at wil, especially in the latter stages © fthe game The Bismarck scores were divided | rather evenly, while Hagen starred | } 4 | | j Bismarck Business | | BASKETBALL | — ) baseball. for the The tin Bismarek— Woodworth McDonald, rf Ig, Barnard Livdahl, If . .1g7 Hames Rhud, ¢ ¢, Dotson Scott, le rf, Hagen Nathan, r lf, Brown, McDonald 3, Livdalnt an 3, Hagen 1. Referee: Houser, In a preliminary contest the Hi- landers of B high took the College five into, ‘camp, by a count of 2 The game was ne in doubt, and the high schooler’s worked together well, both on offense and defense. Hiland was high man with six kets, and Gal- lagher scored all the Business Col- lege’s points. The Hilanders lined up as follows: Register, c; Hiland, rf; Shepherd, lf; Bender, rg; Jones, 1g; Horner, | The “D ns” will leave Thursday on a three game trip in the eastern part of the state. Thursday evening they will play the return game with Jamestown high, whom they defeated here 28-22. A hard tussle is expected. The hardest game on the trip, how- ever, will most likely be with Valley -Gity, who are again represented by a fast team this year. On a recent northern tour of the state, they took the Grafton and Grand Forks quin- tets into camp by good scores. The pValleyites chalked up a 23-6 win against Grand Forks, who have a number of veterans left from their, crack 1022 team. The last game will be Saturday evening,’ when the ~Hankinson five are encotntered. Nothing is known of the strength of the eastern team. “The Bismarck Seconds will travel to Dawson Friday evening, where they will tangle with the aggregation of that, place. The “Bearcats” de-j feated Dawson on the local gym two weeks ‘ago, and hope to repeat their win, and kep their slate clean. The Van Hook team who are making a trip in this territory, may probably meet the “Bearcats” here tomorrow night. However, final negotiations have not been made as yet. f BULLSEYES OF | By Billy Evans The Greatest Bunting I Ever Saw No sport offers more possibili- ‘ties, for unsuual features than I have umpired any number of |UNUSUAL BASKETBALL MADE _ BY _ VINCENNES, - INDIANA, FIVE LEFT TO RIGHT, s, Ind,, Jan, 31.—‘Andiana, the hotbed of basketball in the Un ed States, is mighty proud of the record of the Vincennes high school five, In the last three years Vincennes has won 89 and lost only seven games inst the best preparatory school teams in Indiana and Mlinois. In the last two years only one game has been 46st in the tests staged. *Not a def marred the record of the team this year. In the last three years not a Season of 1923 Should COACH #MAMS, R game has been lost on the home floor. The gymnasium of the Vincennes am is not a trick affair working greatly to the advantage of the home team, father it is one of the finest floors in * southwestern In-} diana. No soft spots havé been picked :by the Vin cennes team in making. its vemarkable record. Already this year -| Centralia and Franklin} thé Tinois and Indiana champions of last year, have gone down to. defeat. befory Vincennes. Be Big One'For Major’ League Recruits Third base appears to be the most unsettled position in the American League. Of the eight clubs, Joe Dugan of the New York Yankees is the only player who has his position cinched. I the east, Boston and Washing- ton are both shy third sackers.. A haif dezen athletes played the diffi- cut corner at Washington last sea- sonu. Practically as many essayed to fill the bill at Boston. Connie Mack will have as his one best bet for third, Sammy Hale, the much-touted Coast League star. Hale will displace Jimmy Dykes at third, the latter moving over to second, In the west, Cleveland must de- velop a man to replace the fast-slip- ping ‘dner, At Detroit it will be either Jones or Haney. St. Louis would welcome a star third sacker. {Frank Ellerbe’s weak knee makes his play questionable, while Eddie Foster cannot stand the strain of regular work. Willie Kamm, the $100,000 beauty from the San Francisco team of the Coast League, is exyeated to be a fixture at third for the White Sox. Kamm is said to be a wonderful fielder and a fair hitter. Never was the American League quite so weak at third base as at the present time. Dugan at New York is® certainty. Kamm and Hale, highly touted recruits, are expected to deliver for Chicago and Phila- 'delphia, while third base on the other five teams is very much open. The season of 1923 will be a great year for recruits with the proper stuf. aging veterans will make them eligible on many a major league club. “Reb” Russell Was Big Thunder in Swat Circles of National League National League pitchers Il give plenty of attention-to “Reb” Russell of the Pittsburg team the coming season. : Russell, former White Sox pitch- ing star, is now the big thunder in National League swat circles. If you have your doubts about it peruse the following data gleaned from the averages during the short time Russell tarried with the Pirates last year. In the 60 games Russell played for Pittsburg he batted .368, and ranked next to Rogers Hornsby, the league leader. Russell made 81 hits in 220 times at t, including 14 doub! g triples and 12 home runs. He w tied for tenth place in hitting ¢ cuit blows—a most remarkable feat when it is considered that he per formed in 1 than half the con- ebility as a slugger is further attested to by the fact that of his 81 safe crashes, 34 of them went for extra bases, his record of total sacks being 147. As cleanup batter on the club, Russell 2lso did exceptionally well, being responsible for 75 tallies his team ued. He ranked eighteenth in this department of play, beating out such men as Carey of the same club, Hollocher of the Cubs, and Daubert and Burns, Cincinnati, ail of whom vlayed in over 150 games, or about 90 more than dfd Russell. Much is therefore ‘expected of “Reb” Russell. this coming season, who has returned (6 the major leagues, not as he left—a hurle: [but as u fence-busting outfielder. 4 Aa} record is to sacrifice on each trip to the plate. That sounds rather easy, yet when the opposition relizes that is the play you intend to make, it is far from a soft proposition for the batsman to suceessfully advance a base runner on five «onsecutive trips to the plate. That was Wade Killefer’s por- tion back in Washington on Aug. 27, 1910. A double header was scheduled between Washington and Detroit. In the first game, Killefer made four trips to the plate. Bach time there was a runner on first base and no one out. The closeneas of the score made it imperative that Killefer bunt, since . Washington was plying for one run, In every one of his four times to the plate in the first game, Killefer unted perfectly down the third- ‘base line. He was retired at first every time on close plays, the run- advancing to second. ‘The first time he came to the bat in the second game the situation was the same—a hunner on first and-no one out. Again Killefer unted perfectly, advancing the es in which players have Starred at the bat, in the field-and on the bases. The game in which Roger decks, inpaugh, then with New York, faced the pitcher five times ‘and wes. not charged with a time at bat unusial, He received ‘ive ‘bests on bard ae offering at ingle ball e have: umpired gamep in whe pada heath made hits on each ann every .2 at the plate. I worked: en where batters: irst base im safety in -at bat, yet failed to’ make’ } ited with:a ne rumner to socgae and being retired on a. close p! In five ‘consecutive times at bat "Favorite. Down for ad Spill, Killefer sac id, perfectly. , In ‘each time at bat he faced the same | situation—a runner on firs and no | one out. Five consecutive ‘sacrifice hits certainly stands out as a most un- | usual batting performance, or per- haps better, bunting performance. CRACK GOLFERS INVADE SOUTH Texas is certainly strong for its golf. The winter golf lid has already been pried off, at San’ Antonio. A. prize list of $6,000 has ‘enticed prac- tically every professioria) of note to the southland. e From San Antonio in golfers will hie to Corpus : Christi, Tex. where the pros will shoot at one thousand bucks in prizes Other. Texas cities-to entertain the traveling professional will be’ Beau- mont, Del Rio and: Houston. From’ Texas the golfers will.go to Louisiana, where big tournaments will be staged at Shreveport, and New Orleans. During the! short “sojourn’ fn ‘the south, the country’s best Profession- > fe ree JONES, “RED” WA} gating $25,000. as .if the clubs in the south ‘inteffded ~| Hoppe after Willie has held the title The outstanding figures $n the|§ Vincennes team are Red Wampler, the 125-n@und forward, and Reese Jones, the husky six-fodter who tips |S the beam a trifle better than 200 pounds. The two Vincennes stars | form a Mutt and Jeff combination for | & size. Reese plays a back gard. 3 Coach Adams has built his style of play around the’ husky Jones. and few teams have been able to solve it with any success. The. Vin- cennes team uses a short pass and is strong for the dribble. NI shoot at 4 prize list aggre- These purses don’t make it apgear to heed the warning that too ‘much } money is being handed out to the pros. CARPENTIER TO. ~ MEET BECKETT IN LONDON Paris, Jan, 31.—Georges Carperftier |! will meet Joe Beckett, English heavy- weight boxing champion, May 14 in London, Francis DesCamps, Comme tier’s manAgED announced. © ZAP PROMOTE ARRANGE Bow Zafl N. D., Jan. 31.—Loéal moters® have signed Howard-~' 140 pounds, of Leeds to bpx Dabl at ‘Zap. on February 21, bout will be 10 rounds, Page 4 of Eddie Doherty’s school, and. - die teaches’ ’em all to fight, while Dahl has shown well in an .engage- ment with Bat Krause. Page c ny a vietory over Kid) Malloy ,of St St. Paul. HOPPE TO MEET’ ; JAKE SCHAEFER By NEA Service, New York, Jan. 31.—Jake aéhaaked is to get another whirl at Willie Hoppe for the 182 balkline billiard |: title. >, Recently Schaefer™” met Roger Conti, the French champion, for the right to play Hoppe. Schaefer won in a decisive manner. It was Schaefer who dethroned for so many years that it was al- most ‘regarded -as his permanent property, A When Hoppe was finally beaten it handed him by Schaefer would break his morale, Hoppe: disproyed such an, opinio by -winning sback the title in less than a year. He-hopes to retain ‘pos- session of it. In commenting on the coming match with Schaefer,he mod- estly says: ‘“T never imake predictions, there- fore I don’t say that I will win, but I can truthfully say that I am ex- tremely confident. I am prepared to give my best and hope it. will be good enough to win,” TWO HAVE SAME FIANCEE London, Jan. 31.—Two men’ called at -the -regiatrar’s’ office’ within) -24 hour¥ and secured licenses to wed the fame. girl.” Though -s engaged to No. 1' two yea! ried No, 2..No, 1 has thet the old, belief; ‘more ae babies are |! born (after a war is rooted’ in. fact. Vital’ statistics show. 40 pér thous- and more boys: are being bern now than‘ tn normal ‘times. was predicted that as a champion. he . was through—that the double defeat x bee tt _ ilding Business for the Long Rin ‘ The triith about anything requires a certain perspec- tive. If viewed too closely, even-a masterpiece cannot bé understood or appreciated. It takes a certain dis- tance: to bring out its values. This hs especially thue i in building a businesa, an in usi~g advertising as.one of the means of building it. The clear vision comes only with the consideration of what is best in the long run: One: season’s business may be abnormally large’ c or abnormally’ small—due to conditions over which the owners of the businéss have no control. ‘To consider the business’ itself as’safe and sound Just because, at a _ certain season, the orders are coming in, is often a dang- ~erous fallacy, far more threatening to the eventual wel- fare of the business than a season of slow business that makes it difficult to keep going. During the past few years economic conditions have combined to prove the fallacy of 2 hand-to-mouth policy of manufacturing and markéting, always at the mercy of market fluctuations, with the manufacturer helpless to influence his market. And, on the other’ hand, these conditions have proved the wisdom of considering the long runand making all plans in accordance with that view. i Today, as a result of recent economic changes, and of lessons severely learned, tens of thousands of dealers, in every line of'merchandise, are giving a new emphasis to thein. preference for lines of mercha djse that are trade‘marked and adequately advertised’ by the manu- facturer. . The public, during the period of minimum sales, demonstrated its preponderant preference for ad- _ vertised goods, and the dealers will not do otherwise than accept the situation and build their business for the uture i in harmony with it. - ‘Phousands of niadivfacturers who today are facing \ a shortage of demand for their product, and who see what demand there is going to competitive manufacturers ‘who havé insured their own market:by:means of adver- " tising, arenow looking to advertising as the logical key to future ‘séling: suecess. a a ‘It is highly: important then, in een. to apply the ‘foreé of advertising, thatit be considered not.as a ready ia euré-all for sales inactivity, but as a permanent actor in’ vet advertisirig plan that can_lay dinind to wine or-hope'for long run effectiveness requires three things: First, to’ determine what are, unquestionably, the best jettives ‘for the business in the long run. Second, ning those: ob: jectives.’ Third; how and to what extent advertising be assigned its Mentty plage enone and in rel ae 10, / Hote means. oY Fotis eae Publisni Bismarck Tribune, in co-operation J : ‘ with The deriega Apsociation of Advertising Agasies uaa i 0 ET siness building. f oss!