The Bismarck Tribune Newspaper, March 4, 1922, Page 8

PAGE EIGHT SATURDAY, , MARCH 4, 1922 5 WILLYS-KNIGHT, OVERLAND CARS, DROP IN PRICE Lahr Motor Sales Co. Receives Notice of Reduction In Price Of Cars Today The Lahr Motor Sales Company has received the following price reduc- n notice from the Willys Overland at Toledo, Ohio: 1 A deep reduction in prices of Over- | land and Willys-Knight cars, was an- j nouncad today by officials. of The Willys-Overland Company, The. new prices are effective immediately. The new price of the. powerful, easy-1iding Overland touring car, which oy shear merit of , economy, ity and comfort has attained a inant place in the light car field, is $550, One year ago, this car sold for $1085. ‘ This is an additional, reduction since the reduction of 42 per cent re- corded from September 1920 to, Sep tember 1921, a total reduction of 47 per cent in a year and a_ half, the most radical reduction in motor car prices in the history of the automo- bilo industry. In 1916, the Overiana sold for $615, a price that was thought could never be bettered. Today it is $115 lower. The WillysKnight touring car is now listed at $1375 a further reduction of $150 since the startling reduction of 34 per cent last September, a total ‘reduction of 40 per cent in a year and a half. These new prices were made possi- é ble by remarkable economies in manu- facturing methods, the consumption of high-priced matertal inventories, the / practical total elimination of obliga- tions for high-priced materials, the cperation of a new, more progressive and more economical marketing plan, and lastly, the hearty cooperation in the plan to build more cars per man each day, by every employee,/in the four plants the company operates. These new prices place Overfand and Willys-Knight cars in the ; front price rani in their classes. For the pest year and a half, thé fecords of these cars have proved their ecdnomy, quality, performance and comfpft. The new prices and those of Sep- tember 1920 follow: Overland chassis $450, formerly $885; ‘touring $550, formerly $1035; a \ CN roadster $550, formerly $1035; coupe $850, formerly $1525; sedan $895, for- merly $1675, Willys-Knight Roadster $1350, for- merly $2300; touring $1375, formerly $2300; coupe $1875, formorly $2950; sedan $2095, formerly $3050; chassis $1100, All prices are f. 0. b. Toledo. The powerful, easy-riding Overland offers many advantages; economy of operation; triplex springs, insuring easy riding; three speed and reverse selective transmission of heat-treated nickel-alloy steel gears; Timken ‘bear- ings; all-steel body; baked-enamel fin- ish; spring base of 130 inches as against ‘wheel-base of 100 inches; 34- foot turning radius; 27 brake horse power motor; electric started, lights and horn, etc. The ‘Willys‘Knight car, stands apart from the great majority of cara, chiefly because it is motored by the Willys-Knight. sleeve-valve engine. This engine has given. to the Willys- Knight car the slogan, “Its Motor Im- proves with Use.” If itis as. “Good as The: New York Life” it is all right. B. E. on Phone 915. P. 0. Box « Dance every. Tuesday, Thurs- day and Saturday evenings at 8:30 at The Coliseum, formerly Baker’s Hall, newly redecorated. 10c per dance. YOUR AUTOMOBILE! WE TELL YOU, BEFORE WE START THE WORK WHAT IT WILL COST We have worked out the “flat rate system” on four makes of automobiles. On these four cars we can tell you exactly what it will cost to perform most any repair from relining a brake to a complete overhaul. ‘If you.were to take your car'to the Factory that manufactured it, you would pay on the same basis as we charge. We use genuine factory parts, furnished by the Factory that built your car, and we guarantee our. work. In order to adopt this flat rate system, we have installed new machinery and special tools for thes? cars, making it possible to get work out faster and: better. In one case, we have cut down. an operation from eight hours to one hour and forty minutes. We are applying this flat rate system to a great many operations on various makes'of cars, and expect soon to use the flat rate system on all standard cars; but only on four makes are we at this time ina position to handle practically every operation on the flat rate system. PRICES UNDER PRE-WAR FIGURE Dodge Brothers Dealer Shows That Improvements . More Than Offset Difference Considering the large number of im- portant improvements that have been made, the latest sharp reductions in the prices of Dodge Brothers Motor Car. actually ‘bring them. down below the. pre-war level, acording to M. B. Gilman, the local dealer. To substan- tiate his contention he pointed first to the car and then to three closely type- written pages on’which some of these imprpvements were‘ listed. |; “The automotive industry deserves a lot of credit for, the way it is’ go ‘ing after the price question,” said -Mr. Gilman. “Iam not referring to,Dodge ‘Brothers alone, ‘even though J be- lieve they have done more’ than their share, but to the industry’as a_whole, tt manufacturers: and retailers ‘in ‘all other lines, had taken similar attitude the -public would have. been. disabused of the profiteering idea long ago. and nofmal basis much. sooner. I’ know, the public appreciates this,’ from the ay automobiles’ are. selling. : buying would have beén. back \on a. ‘about set i LIC “I ran acnoss an editorial the other day which expressed my opinion ex- actly. It was in the Denver Times. Uj am quite sure:that your readors will agree with: what it says if you pub- lish it.” Following is the portion of the ed- itorial to ‘which Mr. Gilman referred: “The automobile industry has adopt. ed heroic methods of restoring busi- ne3s and has cut prices until they are little short of irresistible. Ini justice to’ one of the half dozen leading in- dustries of the nation it should re- ceive credit for this policy. In many instances it is said to have brought the cost of the 1922 car down to the Price level of 1914, which is more than cen be said for the vast majority of | industries. 4 “The fact is particularly upsetting | to the average man already owning a car because, every chop in the price of a new model of the make he drives means a ‘straight proportionate, in- escapable’ reduction in the value of his used car. And there, naturally, is the rub, It is ‘a ‘strange-thing that the car owner is willing for the fac- tory to cut the daylights out of its orice: schedule, but stilt-cherishes an! idea that:the:value of,the,car he owns ig unaffect La jqwants to, .dis- Dose ‘of, it:on jtr a Scans nether {n- stance of tat ap it. “we dellare retell automobile business would be greatly speeded up if the car-owning, public, which talks wane h cost oof fiving and the The tire mileage. is unusually high 24,971 MILES OF FRICTION IN EVERY 10,000 MILES. The piston in any six cylinder motor “travel” more than 24,971 miles in'every 10,000 miles of car travel. By piston travel is meant the up and down operation of pis- tons in any motor car. It is piston travel which accounts for wear, loss of compression—and increased maintenance and operp- tion costs. YOU. PAY FOR OVERHAUL- ING WHETHER YOU HAVE IT DONE OR NOT; so, why not let us regrind your motor and fit new light-weight pistons, and oil-seal piston rings, now, when you have least use for your car? We do this work at reasonable prices; and, because of our modern machine shop equipment, we do it with precision unexcelled by any motor car building concern. All work guaranteed. Prices for our expert work, no higher than often paid for poorly, slovenly, unintelli- 1 gent work. Visit our clean, well ; lighted, thoroughly equipped shop. See how we do it; how we save you money. MODERN MACHINE WORKS Donée BRoTHERS " Sedan Sedan, $1630. Coupe, $1455. Touring Car, $1030, Roadster $995. Panel Business Car; $1120,. Screen Business Car, $1010, Formerly. Bismarck . Foundry. and Welding. Company. M.B. Gieman Co. Amuaacn . —— . Prone 608 Prices are for Cars Delivered in Bismarck. soweos THIS MEANS A SAVING TO YOU AND BETTER WORK Why not arrange for your car to be conditioned on our flat rate basis now and avoid a waiting line later? LAHR MOTOR SALES COMPANY — a eres ‘profiteering’ of merchants, woulg dis- abuse its mind of its own unwa! {notions regarding the value of used|a regret for the past. cars, accept its loss, trade in the old | known method of sustaining the prices pusses at their actual value today and ted | start with a clean slate and not even ee TEST PHONE 490 of ‘ded cars while the prices of new ones are being slashed and the sooner the car owner realizes it the quicker business will pick-up.” There is no Oakland 6-44 Roadster . A Guarantee of Motor Performance If you wrote your own it could not be more liberal than the — t ERE are a few engine features which show the up-to-date design and construction of the New Oakland 6-44 motor. Surely you will demand these very latest features when you. choose a new car. Unit power plant. Morse chain drive tocam- Overhead-valve engine shaft and generator. with valves enclosed. Positive force-feed lubri- Cylinders honed to aglase- cation through drilled like smoothness. crankshaft. Special alloy pistons, ellip- aE tne ha oil-seal- Laareepes design R lectri Special Bronse-back Special motor perform- crankshaft bearings. ance guarantees, The power, smoothness, flexibility, comfort and reliability of the five New Oakland 6-44 models’ are the natural results of such careful building. 0! CORWIN MOTOR COMPANY Distributor. 122 Main St. Bismarck, N. D. ee Loa { Oakland Motor Car Company, Pontiac, Mich. Division of General Motors Corporation In offering the Superior Chevrolet at $525, ’ its manufacturers call attention to certain features of construction, equipment and performance that are positively necessary to complete satisfaction. Cars less complete, less standard, must now submit to direct comparison with:the . Superior Chevrolet, and stand or fall on price only. Chevrolet uses less gasoline than any other car in its class. It uses less oil than any other car , in its class, Cocerelet is easy and safe to Chevrolet is more comfortable to ride in than any other low price car. Chevrolet has a speedometer connected to the transmission. Chevrolet has an oil gauge on front wheels. e \. Chevrolet has a one man top with concealed bows. I has a Chevrolet Announces a Complete . Standard Motor Car for $525 sy style back curtain. Chevrolet has a standard trans- mission with three speeds for- ward and reverse. Chevrolet has a water pump and does not depend upon themo syphon circulation. Chevrolet has roller bearings in Chevrolet has a slanting wind- shield. It has movable wind- shield glasses for summer com- fort. Chevrolet has the Willard Rub- ber Thread Battery. CORWIN AGTOR Ca, For there is no lower priced automobile in the world that has the qualities of Chev- rolet. Pay less and you get less. . Check these superiorities—these absolute essentials to comfort and economy, and see whether they are not, each and every one of them, indispensable to a real, modern automobile. Chevrolet has' pockets in all four doors, including one beside the driver’s seat. Chevrolet has a standard gear shift lever. Chevrolet has both a hand and a foot accelerator. Chevrolet has National Head- light Lenses. It has a fine ap- pearing body. Chevrolet has a triple baked enamel body and fenders. - Chevrolet has a modern valve- in-head motor, noted for its great pulling power.