The Bismarck Tribune Newspaper, January 22, 1921, Page 2

HOWTO CAPTURE . tpye. _ the North Dakota at sa oh ingle BISMARCK DAILY TRIBUNE ; SATURDAY, JAN. 22, 192i THE BUSINESS Cleveland, Ohio, Jan, 22.—Some novel methods of advertising were de- scribed by Fred P. Mann of Devils Lake, N. D.. in exp i to the Cleveland Garment Man sociation how he enlarged his bt ness inva town of 5,000 inhabitants one approaching three quarters of 1 million dollars annually Every time & good sod lows a Idng dry spell he v of congratulations to ail the farmers within a radius of forty five miles of Devil's, Lake, he said. Every time he gets in a new line of baseball gloves and hats he sends let ters ‘to all the small boys for mile: around telling them about it. “I started in business with a $1. stock of groceries bought on credit.” aid. “I borrowed $90 from with which to pay the Called Him “Dippy” “A few days after I went into bus iness, a newspaper friend of mine ir duced me to a little live advertis- ing. So we med a little ad which ran in the middle of the first page im the weekly paper. The other merchants of the town also advertised but their ads were limited to an announcement of ‘Our Spring Line Is In.’ whic stood in type week after week w fall came. around,’ 1 line’ v substituted for ‘spring line’ “phat first year We did a $2.400 gro- cery business. Gradually we begaa adding other lines. In 1907 we buil one of the finest stores in the north- west, It cost $75,000 and we spent $25,000 more for fixtures. “t's too bad.’ everybody said ‘Mann is a nice fellow. but he’s gone dippy at last. That kind of a store will scare the farme y." Rest. Room “But, the farmers are just as prouc of that store we are. We had 4 rest room for women-a thing un- known before in that part of the ¢ try—had a little booth where we ed coffee free on Saturday afiernoon and when we have a special occasion like a fall or spring opening, we he some music just to create a friendly feeling and show the folks we arc glad to be able to entertain them, “The weekly paper became a daily but it hasonly 2,000 circulation, se to make certain we could get the ef- fects, we wanted, we bought our own When our ativertisements have been printed in the paper we leaye the type standing and priut sthem again on a sheet which we mdil to ail the farmers.” Mann uses a distinctive label on all his shoe boxes, publishes a store mug- agine, mails personal letters to the women when he thinks he has some- thing in stock they ld be interest ed in, and during the war he publish ed all the n@&ional airs in pamphlet form. with only his store name “in small Jetters by way of advet ag and distributed them ainong the schoo! children of surrounding counties. When Mann was elec president o! Retail Merchants association in 1917, he made a survey to find out why a third of the busipess of the state was going to mail order houses. His survey, he said. showe? that only 10 per cent of the merchants were live see PLEAD GUILTY TO EMBEZZLEMENT Crosby, N. D.. Jan. 22--G. C. E Goetze, former treasurer, and W. EK Vadnais, former county auditor ot Divide county. entered pleas of guil- ty before Judge John C. Lowe in dis trict court here Tuesday respectively to charges of embezzlement and falsi fication of tax sale records. Goe! s given an indeterminate sentenc in the penitentiary of not less thar one and not more than seven years and a fine double the amount of the falcation to which he had admitted Vadnais was setftenced to five years in the ‘penitentiary but Judge Lowe acting’ on the recommendation ot State's Attorney /Olef Braatelien, sus- pended his sentence on condition that restitution is mad Special Examination. At the request of State's ‘Attorney Braatelien, deputies from the state ex- aminer’s office made a spe ex- amination of the offices of the county treasurer and ‘county auditor of Di vide ‘county. The examination completed just prior to the presen: term of the district co The exam- ination showed defalcations and short- ages amounting to $1.481. being the amount of penalties and interest col- lected on tax sale certificates owned by the county. The defalcations began in 1916 and continued for about three years. The district court being in ses- DONT. SUFFER. WITH NEURALGR Use Soothing Musterole ‘When those sharp pains go shooting through your head, when your skui seems as if it would split, just rubatittle Musterole on your temples and neck. It draws out the inflammation, soothes away the pain, usually giving quick relief. _ Musterole is'a clean, white ointinent, made, with oil of mustard. Better than a mustard plaster and does not blister. Many. doctors ‘and nurses frankly recommend Musterole for sore throat, bronchitis, croup, stiff neck, asthma, neuralgia, congestion, pleurisy,rheuma- tism, lumbago, pains and aches of the back ‘or joints, sprains, sore muscles, bruisés, chilblains, frosted feet-—colds of the chest (it often prevents pneu- monia). It is always dependable. 35¢ and Gag jars; hospital: size $3.00 = ‘ al FROIF | SLie TE war! ‘of an alarm clock and inset is Dr TO CELL FOR UNBORN BABY’S SAKE! ° © : eee & IS A CHILD’S LIFE WORTH $10 TO YOU? When Mr. Herbert Hoover wrcte to The Literary Di- gest in October, telling of the desperate condition of three and a half millicn childrea in Europe, and of the threat- ened interrupticn of the work of his organization because itsi‘tesources would ‘be exhausted in January, he said that he had asked other American organizaticns to lift the further responsibility cf this work frcm his shoulders, but that up to that {ime none of them had felt able to assume the gigantic task. The Literdry Digest was profoundly stirred by the call of this great. emergency and decided to_consecrate its en- tire energy to the task of arousing the American people to uphold Mr. Heover’s hands in this life saving work. We immediately published in our issue of October 30, an edi- torial appeal entitled “The. Slaughter of the Innocents,” and called for prompt subscriptions by our own readers andAmericans everywhere to the Child-Féeding Fund ur- gently needed, starting the Fund ourselves with a large _¢ash contribution. On the very first appearance of this appeal President-elect Harding gave a wonderful impetus to the Fund by his splendid telegram of endorsement and pie contribution of $2,500 to care for 250 starving chil- ren. «We published the appeal in more than three hundzed James and Gertrude MeElevey, who paricd at prison gate for sake of thelr unborn child, ‘ ‘hen IT got up enough nerve to tel) de all. she urged me to go bit i 1 n and complete my sentenc he may be home when the stork ar-| says (McElevey. vives, 3 “Gut Hfe with her was too sweat. He is in prison because hig wile of | “She taught me to play and made-a, 17, told him that he ‘ought to be] new man out of me. ‘ . square with the world when he be-} “When she told me that the stork jynding mowyepapers throughout tho, United Btates.and:tele- comes a father. / was coming and that ‘the kid's dad + thelr editorial suppor:, which was royall: pleads A ae He marricd her last ought to be on the square with every- 2 'Y given. Me tately following this nation.wide appeal, which The Dig-7<' has continued intensively and without interrupticn every week for three months, the heart, and mind, and proper pride of America responded to the call the members’ 23 well as the officers of other great benevolent organiza- tions felt that this was also their opportunity, the diffi- culties which Mr, Hoover had previously, experienced dis- appeared, and he found it possible to complete a consoli- dation of eight of the greatest relief organizations‘in the country fcr a combined campaign to collect the $33,000,000 needed to feed the starving children of Europe and to pro- vide medical supplies and work. : State and city organizations were quickly formed in every part of the Union, and the money began pouring in frem the Anierican people whe are now thoroughly arous- ed.» Nearly half of the total $33,000,000 is now raised; but’ the other half is urgently needed within the next 30 days to be effective. Remember, $10 saves the life of one had escaped from Joliet, where he had heen sent for breaking parole on a4 previous sentence. Mck) body, 1 gave myself up. “Our baby may have a convict for a daddy—but not a coward.” let the girl know! ‘The young wife is waiting patiently rtil after their m: “I need Jim now,” she says “but | . riage. He obtained a good: job ar » wait for him, Our. consciences furnished a comfortable home. | ve’ clear.” ‘4 : “Moncy does not mean everything,” says Picirrillo. “I can’t-say just now whether I am losing. Pl know when { check, up after a trial. “To me it appears a strange thing that people should be concérned over what I sell my bread for. “It's my bread, isn’t it?, > after he| 1 sion, State’s Attorney Braatelien tock immediate action. Goetze, about a year ago, had bee prosecuted for a shortage of about $6,000, had pleaded guilty and war sentenced to the penitentiary but was paroled. The present shorta: in the state tax records were not discovered until the recent special examination “But right now I'm = mad—clear Fs * Goetze will'be: taken to the peniter- through. Everybody’s asking too child, Every’ American whose eye rests on these words tiary and begin his sentence immadi- many questions. The people have no should nt let’ single day pass without sending a con: ately. gratitude. \ tribution for this life. saving work. We are asking eall our_readers te co-operate in every possible way with the local organizations and to send their contributions to their State Treasurers instead of direct to-Thé Literary Digest, - [because it is impossible to continue printing the long lists ef contributors in the overcrowded columns of ‘The Liter- ary Digest. " “Give generously and give ‘promptly to this emergency relief to save the lives of Europe’s starving children. ‘The name and address of your State Treasurer is H. W. GEARY, Merchants National Bank, Fargo, N. D. Vadnais Paroted. Vadnais made application for a par- ole and the state’s attorney made i recommendation that the parole be granted if restitution made of the “If T raise my price the people have oniy themselves to blame. Bah, I’m disgusted!” MYSTERY OF GHOST Remains Unsolved After 40 Years’ Investigation children, and this being the fi tense, in the interests of soci ole would not be finprope | tion will be made to th ounty of the entire, detilcaton Shanghai, China, Jan. 22—Look <7 se ar lightly on the subject of ghosts, if FAREWELL, 5-CENT son tike— 3 . But first consider this ghost story which after 40 years’ investigation re- LOAF! ins unsolved: Philanthropic Baker Threatens “gi: jsamund Hornby, as judge of the to Punish Prying Public supreme court at Shanghai. always S alled reporters in the day before the (Ne session of court, to give out the docke’. New Y ©n one such aight he retired early New Yo and left a copy of the docket with, this questi his butler. to be given to a reporter. “How After the judge had gone to sleep, an Pieirrillo sell a 15-ounce loaf of bread for 5 cents?” Andrew Picirrillo will not tell. In deed, he’s quite peever because he's a reporter knocked and walked into; his room. The judge, about half awake, explained angrily about the asked. butler having the docket and turned 5 , And he’s about ready to punish his over to snooze, ‘questioners. But the reporter returned and - . ‘sisted that the judge dictate the dock- 1 Fearing argument would wake his e in an adjoining room, the judge complied. As he had finished and the reporter left. Lady Hornby awoke and the He sells the 5-cent lozf at only one, judge told her of the incident. Both of his two stores. i) noted4t was 1:30 a. m. : “Because people in the n or-| Next day, on the bench, the judge hood of one store are poorer thas peo-| noticed that the. particular reporter ple in the neighborhood of the other! was absent. He inquired and was told Store.” he explains. that the reporter had died of heart He has been selling 1,000 loaves 2%] disease at 1:30 a. m. in a remote part 5 cents every day. of the city. Other bakers.say this can be done; Even a reporter cannot be at two only at a loss, | places at the same time. Those who y raising the Nevertheless Pi at having a secret invention which ¢ ables him to-manufacture bread sare cheaply than other bakers: found the reporter dead stuck to the and suggested that probably she could’ hour. And the judge stuck to the find it better. hour. “Look for it yourself,” she’ replied. ‘So the Shanghai policé have writtem “It will do you good. If you don't it down as an unsolvable mystery. find what you want you might .find ——. something else in the Bible that will BODIES REBUILT © :01 soa.” When Caldwell finally found the! * passage he discovered that it read. Crippled Youngsters Started on ~ to Success “He who taketh the sword shall per- ish by the sword.” “We were both wrong,” he an. | nounced. Representative Kahn suggested that the record ‘should show ‘the chapter and verse. Caldwell had lost the place; so there; was another long search before it was found. | But now the verse is preserved in, the records*of the Military Affairs committee. 2.—The most. won- in the world is at | Chicago, Jan. THIS MIGHT SAVE YOUR LIFE. Spaulding choot It remodels and makes ‘over de- formed children. When the recess bell rings you see | 300 kiddies learning to forget their) misfortunes. { - Legiess boys run races. i Girls with braced limbs play basket- | ball. They swing on rings and bars. No school children, in Chicago are happier. Miss Jane Neil. the principal, makes | it her ticular business to keep the| children happy. “A happy spirit is half the battle won,” she says. vier Famous surgeons visit the school) and straighten out warped bodies, just braces and casts, and model art ficial limbs. : And the youngsters simply “eat up” their lessons. { Some of Spaulding’s graduates are) holding high-paid positions. BIBLE IN CONGRESS BY WILSON GARDNER i Washington, D, C., Jan. ~The Bible is not as well known a book 23; it was some years ago. This ‘was! shown during a hearing before th», House ‘Military Affairs committee re.) cently. ny “somebody quoted from. the Bible: | i “He who liveth by the sword shall die 7 2 by: the sword.” Don’t Sell Hides and Furs Under Prevailing Low Market. Let us tan Representative Caldwell of New i York expressed the opinion that this}{ them cither into fur sets, robes, coats or leather and use same to a was not am accurate quotation. a to “He who useth the sword shall die good advantage instead of sacrific- what Caldwell|| ing them at the present low prices. age, so they sent Send for FREE price list and tags. pice f If you prefer selling we always pay the highest market price. THE BISMARCK HIDE & FUR CO. PROPOSES GOVERNMENT REGULA- TION, | Washington, Jan. 22.—Enactment of the bill’ proposing government regula- tion of the meat packing industry would be a step “filled with danger to our institutions and our system 2f government.” Senator Fernald, Repub- lican of Maine, declared-in ‘an address today in the senate. Pick Un Survivors Manila, P. I—Jan, 22.—Two Ameri- cans, Rob Brezile and Mack Ma- lone, survivors of the shipwrecked ’ upshot” N-ray photography that might save your [t is accomplishéd by mez - | by. thes ewer: was times more rapid than anything previously used eee Hie. pass The sample here is a snapshot of the innards — Caldwell went at it! He turned to ir. L.A. Levy of London, inventor the front and to the back and to the y be the means of saving He ENE he ee Oe tn | This is ¢ life some de phic plate; ‘in N-ray work. of the new plate. This discover “Shameful Neglect” o Our Disabled Dough-Boy » Not niggardliness but mi i smamagement is be- hind the fact that thousands of our disabled sol- diers of the Great War “are still waiting, exploited, neglected, forgotten, for the draft of honor to be redeemed.” tol Post, The Public Health Servi arold A. Littledale, of the New You s months behind in dealing with urgent ap- peals from: disabled soldiers needing: tr recording evening iment, as is also the Bureau of War-Risk Insurance in pay- ments. The Pittsburgh © Chronicle-Teleqraph, quotes Col. Frederick W. Galbraith, Jr, National ° Commander of the Ainerican Legion, « ans are quartered in cellars, poor-houses, and insane: asyltums.’ 10,000-disabled vete saying that. The leading article in THE LITERARY DI- January 22, GEST this week 1921, presents facts that will astonish the American public and which have been incotporated by the American Legion in a dispassionate memorial to the, President, and the people of the The causes of the present regret- President-elect, the Congres United Stat the table conditions and a remedy for it are carefully shown. Other important tiews-articles in “THE DI - - GEST” this week, are: The New Italy N (With a Full-page Map in Colors) To Sell Europe Our Surplus “On Tick” o No More Railroad Strikes—“If” Gcrmary’s Air Aims ‘T:dal Power\at Last A League io Impreve Posture Tho Co:ning Age of Fiber The Vatican ard the Y. M. C..A. Sheéuld the Clergy Pay Full Fare? European fron and Steel in 1920 rfether’s Favorite Opera Here Again © n Is Not Enforced Flyiag in a Hurricane Over the Caribbean The Young Idea Welcomes “Movies” in the Schools Puss, the Sphinx of the Fireside A Lean Year for Pay Envelopes A Gentle Hint to Cuba Fewer Lynchings Is AN Quiet Along the Adriatic? Best of the Current Poetry Tonics of the Day Many Interesting Illustrations, Including Cartoons ~ January 22d Number on Sale To-day— News-dealers 10 Cents—$4.00 a Year > FUNK & WAGNALLS COMPANY (Publishers of the Famous NEW Standard Dictionary), NEW YORK British steamer Isabell, which they} according to advices received here ‘say wag bound Manila, were picked up on the Island} ot Tetiate near Samar, Philippines,| pRIpTNE WAN’ from California to! today hy port officials, —FOB RESULTS EP SERVICE DAILY PHOTO: © BISMARCK, NORTH DAKOTA © Knox all over the Northwest for Quality © MAIL US YOUR FILMS © HERRERA RAa DERE SEE Taxes We Can Reduce Over 150 Years Ago * Benjamin Franklin Said snore easily d some of us. sioner lowing an abatement.” . ting the phot e Bismarck, North Dakota Tis say, index?” many lives by facititz He handed it to a woman next him | as the heart and luy “Friends, the taxes are indeed yery heavy aud if those laid by the Government were the only ones we had to pay, we might harge them; but we have many others, and much more grievous to We are taxed twice as much by our idleness, three times as much by our pride, and four times as much by our * folly; and from these taxes the commis- * cannot ease or deliver us, by al- Bismarck Bank a The Bank for All the People *" BISMARCK, NORTH DAKOTA