The Bismarck Tribune Newspaper, December 2, 1919, Page 2

< ‘, BISMARCK DAILY TRIBUNE TUESDAY, DECEMBER 2, 1919 ‘ictor output reaches sansa The shortage in Victrolas will soon be relieved : Plans for expanding the plantt to meet the tremendous increase *in demand have been fully matured and are under way— astonishing increases are “The value of the Victor Talking Ma chine Company’s output for October was the greatest in its history. The unprece- dented shortage of Victrolas will therefore soon be relieved. De During the war practically 90% of the $36,000,000 Victor investment was devoted to war work. This was sesponsible for the almost total disappearance of Victrolas from the market. es The armistice was signed in November, 1918, but it was not.until March, 1919, that the Victor Company could clear its plant of war orders... And as it requires at least four months to manufacture: Victrolas in the way the Victor Company manufactures them and in the way they should be manu- factured, the rapidity of our recovery to . Normal output will be appreciated by all ; who know about manufacturing. The Victor Company is the only talking machine company in the United. States which has a complete plant for the manufacture of complete talking machines, All others are operated more or less by a system of con- tract construction—the fabricating system. Years ago the Victor Company found it necessary to erect a large plant of its own in order to maintain its own standard of maaan ‘OR QUALITY a: ' ETE Eg A6o1a-So ; p39 NAVY DEPARTMENT WASHINGTON 22 april, 2029. Dear Sir: The work carried on during the war by the Navy Departsent in developing anti-sutmarine devices and equipping vessels {or anti-sulmerine operations had an important effect in restricting en@y sutnarine cperations. ‘This result yoo nade possible by the bibiea ich had been appointed ty the Departsent to cupervise work of this nature. ‘The Navy Departumt Fiches to express ite euprentgsien of the: veluebdle essistance readored by you in this connegtion. ‘vey truly yours, Acting Secrctery of the Navy. Hdricge KW. Jonnson, President, Victor Phish k Keine Co. As this plant happened to be exactly what the’ Government required to produce bombing hydro-aeroplanes and other sub- marine detecting devices, the Victor plant was ‘chosen for the place of honor and sacri- fice, while our less fortunate or less competent competitors were ’ ca and. allowed to~ continue... . This is the true story, the cause of the shortage in Victrolas, which our competitors have :not been. slow to take advantage of. Many of our exclusive dealers stood by their convictions, while some have not and Z assured within the next few months. have put in competing lines which in many instances are inferior. This was their privi- lege, but we wish to point out that the advertisements which ate appearing an- nouncing several lines of “standard” talking machines are misleading. + There can never be several standards, | ' The shortage of Victrolas and the lure of - greater profits has induced the endorsement of inferior goods. _ The Victor Company is the original manufacturer of the Victrola and holds alk _ the original patents. Inthe last twenty-three . years the Victor Company has originated all the startling improvements in the type ~ of talking machine which it. manufactures. Other manufacturers have simply followed, manufacturing instruments which are largely imitative. \ The Victor Company is the only com- pany in the United States fully equipped to make standard. talking machines. of . the gramophone type—the Victrola is a baja phone nota phencgrap There is ‘only one standard talking machine’ and that is. ave VICTROLA. “There can be but one standard in any line, and the Victor Company ‘amie the « standard in talking | machines. e _ NOTE—By reason of the above circumstances it is’ important ‘that prospective iv NE, Weg y — ~.---eustomers, visit a store where ‘Victor: goods are e eet fair ereaee : 1 Victor Talking Machine Co, Z " Camden, N. Je