The Bismarck Tribune Newspaper, September 3, 1918, Page 6

The Trading Center of the Missouri Slope UNDERTAKERS AND EMBALMERS A. W. LUCAS CO. UNDERTAKING PARLORS Day Phone 645 Night Phone 100 A. W. CRAIG Licensed Embalmer in Charge WEBB. BROS. Undertakers — Embalmers Funeral Directors Licensed Embalmer-in Charge Day Phone 50 Night Phone 687 DAIRY—MILK—CREAM CLEANING and DYING SAFETY FIRST —Buy Only— | PASTEURIZED — |) MILK BISMARCK DAIRY CO. |} 210 Broadway Phone 348 - ELECTRICAL —THE— ELECTRIC SHOP. B. K. SKEELS Everything Electrical Wiring Fixtures and Snpplies Delco Farm Light Plants Willard Service Battery Station Phone 370 8 Broadway Have You Heard the Latest Music? at— STEIN’S Folsom’s Jewelry Store 414 Main St. Phone 562R PHOTO DEVELOPING Parca frcens fr Arareon hencanress § BISMARCK -NoatH Da brant Bring or mail in_your films for Expert Developing FINNEY’S DRUG STORE Bismarck, N. D. BARBIE’S DRY CLEANING AND DYE WORKS Phone 391—409 Front St. e call for and deliver. Mail orders promptly filled. SUITS $25 up and Expert Dry ee | | KLEIN TAILOR AND CLEANER i SHOE FiTTERS Richmond shitney MAIN STREET HEMSTITCHING HEMSTITCHING AND PICOT- ING Mali Orders Filled. MRS. M. C. HUNT 114 Broadway. Phone 849. im WHERE TO DIN When thirsty drink—]|, HAMM’S EXCELSO Nothing is more refreshing” than a cold glass of good old Hamm’s Excelso on a hot day. C.M. Rosson C. R. Downing Agents Phone 895 UNCLE SAM REMAKES MEX WAR WRECKS Great Success Encountered in’ Reconstruction of Shattered Soldiers CARE WORKSNG MIRACLES th More than 560 Patients Taking Curative Treatment at Ft. McPherson BY FREDERICK M. KERBY. | Atlanta, Ga., Sept. 3—-The most ad-! vanced work in the new science of; under way here at Fort McPherscn ithe healthiest bunch of farmers thej | {work is being carried on. by the | Educational Colonel :T. S. Bratton, the}He has twenty assistants and many ‘convalescents have been trained : to ce to the country by doing some eful work. Instead of encouraging men to “I've d bit; the country ow me somet the man is encoura- | “ged to I enlisted to serv country, the sooner I can get n well and get bet } The second object is to help with! the actual cure of a patient. The} ward surgeons recommend light bed- | je work the moment a nian is able; it up in bed. As soon as he is} to able to be cut, he is encouraged to} ock patients in tue ward have planted and | garden that has supplied | 1 with food this summer. | ependent of an eight acre | e men are being taught; sci farming. ‘I saw these men} coming from the field at noon for| mess. Some of them have been se-| verely wounded, but they look like! uth could produce. Under the commandment ‘hospital, of General Hospital No. 6. Thirty different courses of instruc- tion are given now to help cure sick men, to put them back into active seryice, or to begin their training for some vocation in civil life. This hospital— created since we! went to war—has an exceptional ad- vantage in the re-education of dis-| abled soldiers because the Fort Mc-! great industrial shops of the Quarter- | master’s Corps, which repair all kinds | of army equipment. | “When the army general hospital | was established here and disabled men | began to dribble back from France, arrangements were made with the Quartermaster Corps: to permit the use of the shops for ‘training Sanet| men. More than 500 patients have taken curative courses of some kind—60 of them taking only light bedside or ward work; the rest going into cdas- ses that range all the way from newspaper reporting to farming. The aim of the surgeon general's office and the Vocational Edutation Board, which is to take over the men discharged from the army, is to put back into useful, self-sustaining in. Sint es life ONE ‘HUNDRED PER of the men disabled. The ob- NET ECOMMCNDED FOR eB BRAVERY IM ACTION. HE CHAP WHO bh AtAED NOT Ae PATCHED Rou Ste = TODAYS CO back into service the j 1 | 1 j | jact | i HOW SHOULD AN ADVERTISEMENT BE WREPTEN ? ? A Request From an Advertiser. 0 A well-known advertiser has asked The Washington Times to publish “some ideas on style” and some suggestiéns as to the most . effective manner of writing advertisements. As to “style” we have very little to say. The man writes best who takes the least thought of style as he writes. The striving for style usually results in spoiling any natural ability that a writer may possess. It results also,.usually, in pro- ducing an affected, unpleasant, and uncon- vincing method of expressing thought., Style in writing has no value unless it ex- presses the natural thinking process of a na- turally interesting mind, with concentration and care added. As to the writing of advertisements, we should give no advice other than that which we should give to the man who might want to write a play, a sermon, a legal argument, or a declaration of independence. : ooo ¥ Ee The really successful writer of advertise- ments must be a very able writer—BE- CAUSE HE CAN’T BE SUCCESSFUL UN- LESS HE CARRIES CONVICTION. The successful writer of advertisements, in addition to being CONVINCING, must be INTERESTING. He must begin his advertising statement in such a way as to interest the jaded reader, for whose attention thousands are clamor- ing. ! : - And, having fixed that reader’s passing in- terest, he must convince him of both the truth and the importance of what he has to say. In addition to being interesting and con- vincing, the good writer of advertisements must be BUSINESSLIKE. There must be a sincere, practical ring to what he says. If a man is asked to spend money, he likes to feel that he is dealing with a practical, com- petent man. Therefore, the really good advertisement must be interesting, convincing, businesslike, and practical. In addition, the good writer of advertise: ments possesses, of course, the quality of terseness. He must yearn to be brief, with- out being dull and colorless. The man who writes advertisements; spends his employer’s money with -every: word that he puts down, His words must each have a value—or, at least, not one of them must be wasted. ‘ When we consider the qualities which a good writer of advertisements must possess, it is very easy to understand that certain of these writers find their profession more profitable than that of the successful writer of fiction or plays. It may be said, in fact, that any writer, no matter what his ultimate literary ambi- tions might be, could add to his equipment and his-efficiency by taking a course in the writing of advertisements under a good teacher. Some of the cleverest writing that is done in the United States is done by-advertise- ment writers. The English: is good, the thought is novel, the style is original; BE- - CAUSE THE THINKING PROCESSES ARE ORIGINAL. The literary person would be very foolish who should affect to consider the writer of: advertisements as necessarily inferior to the writer of other literature. And any man would be doubly foolish if he Chief officer John L. - Riley. submitted adopted at. once. as instructors. ating*feturning soldiers after dhe war, ‘organization committee appointed ‘at northwest land conference, now in session at the Radisson hotel, today resolutions considered. the use of literary skill MIS- PLACED in writing adveftisements. The writing of good, truthful advertise- ments results in the distribution of products on a large scale, in stimulating industry, and very often in a reduction of prices to the consumer — since. successful advertising ~ means an increased demand, enormous pro- auction, and therefore, smaller prices. Do not think that the successful writing of advertisements is an undertaking interesting to a small class only. If it were it would not attract attention in this.column. Every business man js interested in the question, And every young man who hopes for business success is interested in the writ- ing of advertisements. There are many chances for young men to make ‘success as writers of advertisements. WITHOUT good advertising every man’s chance of success ig slight in these days. ; To advertise well means to succeed in AT- TRACTING ATTENTION. : To give advice in regard to “judicious ad- vertising” -is not. easy. There are’ many lines of success jn: all undertakings. Per- haps a few maxims might be constructed that would be generally useful and true in writing ~ advertisements. First would come, in our opinion, the very old advice from a great writer to “see a thing clearly and describe it simply.” Cleat VISION and SIMPLE description those are the essentials of good writing, in- cluding good advertisement writing. We should suggest diffidently, also, that too much effort at humor is not good in writ- ing advertisements. If a man is in need of a pair of trousers or on overcoat, he is in earnest. He wants TIMOUSERS and NOT a joke. : & light touch is good in all writing. But with that general lightness of tone there must go solemn earnestness when the mo- ment comes to impress the reader. We are acquainted with a young man, a manufac- turer of pills, whose character is not at all romantic. His earnestness exceeds in depth the Atlantic Ocean. He- gives his pills in gold boxes as wedding presents. He dis- tributes them at banquets, His whole soul is in those pills. Needless to say, he SUCCEEDS. Extehsive advertising is based upon the desire and extent to establish extensive and PERMANENT business relations with the public. 4 With such purpose in view, every adver- tising statement should have for its founda- tion TRUTHFULNESS.* Nothing will last that isnot based on truth. The advertiser is shortsighted, a foolish investor, and a future, failure if he begins an advertising campaign based on falsehood and exaggeration. Such a campaign may do for a circus traveling from town to town, or for-a Barnum; whose theory was that the people love to be fooled. They do enjoy harmless’ “woolly horses,” but they do NOT want cotton in thelr woolly shirts. One of this country’s most cieceastal mer- ehants has for his sole rules NEVER TO PERMIT AN ADVERTISING STATEMENT THAT IS NOT TRUE. Others write more brilliant advertisements than his—but none succeed better. Which is all we have to say about adver- tising for the moment.—Washington. Times, out the district; which were support of the “back-to-the-land” move- ment in behalf of soldiers; the forma- tion of state organizations throtigh- the formation of state land commissions of five men each to have charge of land settlement ‘steam fitting, blacksmithing, electric Motor mechanics, telegraphy radio, typewriting,. _ mechanical drafting, shoe repairing English, penmanship, and bookkeeping, printing, newspaper reporting and editing, sheet metal work, plumbing, stove repairing and clerical work, are some of the courses that are being given. * In many cases the men go back into certain branches of army work. ;A man who has lost a foot or a leg jis just as valuable as a telegrapher as_a whole man. ~In other cases where a man can- not be retained inthe army service, he has laid the foundation for a trade through which he can earn his j living im civil life. | NORTHWEST FARMS FOR FIGHTING MEN | IS MADE PROGRAM Conference Proposes State Com- ‘ mittees and Interstate Organ- feces ization for Movement Minneapolis, Minn., Sept. 3.—Great- The resolution advocates. concerted co-operation between Minnesota, Wis- consin. Michigan, North Dakota South wakota, and Montana, all included in the Ninth Federal Reserve Bank dis- trict and the government, unqualified ARR eee ly concerned, according to its own | statements, in the project of assimil- by soldiers; organization of a north- western commission, consisting of two members from each state commission, for the purposé of unifying the work: instructional work in agriculture for the new farmers, and creation of the Civic and Commerce assoiation as temporary northwest headquarters. Failure in Canada ‘Reported. Charles McCaffree, Piefre, indust-! trial commissioner. for South Dakota, explained thé rural credit law in his state. He: said farmers are loaned as high as $10,000 according to their needs. D. M. Frederickson, ‘Minneap- olis just returned from.Canada, sai); returned soldiers had not taken strongly to the back-to-the-land move- ment there, that they spent the mon- ey given them and sold the home- steads. ‘Six men were named as a committee from this state to draw yp a plan‘by which the distribution of land to sol- diers is to be effected. Those nained were Dan Wallace, St. Paul, chair- man; C. G. Selvig, Crookston; °C. D. Craig, Duluth: W. E. C. Ross. Blue Farth: E. F. Farmer, Minnganolis and Fred T. Lincoln, Brainerd.*: The cor- respondence during the formative per- iod will be handled: by Walter M. West of the Civic and Commerce assoiation and headquartets: will be established at the association. |. and who is prepared to give service. Apdustry could not have succeeded, AUTOMOBILES, ACCESSORIES AND SUPPLIES Western Sales Co. ‘Distributors of \ MAXWELL AND OLDSMOBILE MISSOURE VALLEY Factory Distributors of CHEVROLET AUTOMOBILES AUTOMOBILES Smith Form-a-Trucks. Smith Tractors PORTAGE TIRES Kelly-Springlicld’ and Fireetous GREEN DRAGON De she, Everything” far the Automobile SPARK PLUGS Automobile Acces- = gories a All Kinds MOTOR CAR FILTERED ' 5 GASOLINE SUPPLY COMPANY Free Air,,and Water Distributors i Automobile SERVICE STATION - 206 4th St. Phone 765 : ; % ia} SSS BISMARCK MOTOR || HARDWARE—IMPLEMENTS COMPANY Distributors of STUDEBAKER and CADILLAC Automobiles FINE BUGGIES. If you are thinking of buying s new carriage or ‘wagon it will pay you to get our prices, FRENCH & WELCH Hardware’ — Tools — Implements Harness — Carriages‘-— Wagons Automobile Trimming and Top Work BISMARCK FURNITURE CO. Phone 669. 220 Main St. BUSINESS TRAINING BISMARCK You Can Enroll at This Peer MODEL OFFICE PRACTICE school under guarantee of a sat- ; isfactory position a8. soon as competent or your tuition re- funded. Send for. particulars, When you know more about this college and what it has done for hundreds of the most successful business ‘men and women, you'll attend. Write .— G M. LANGUM, Pres. Blomarck, N. D. Mr. Business Man— Are you aware that you and your business are judged by the kind of stationery you use? If it is printed in The Tribune’s : y up-to-date Job Department you -need have no fear of the fudgment. If you are not in the habit of hav- ing us do your work, drop in and let us talk the matter over with you. Estimates cheerfully given on all Bary ner Bee er This establish- ment is run un- det * strict> union conditions, thére- printing from a business card to a oy in ‘= a. Catalog, and our prices are right. day.: * ’ Farm Tractors Win Approval: nye, G. HOLDEN It is estimated tiat between 150,000 and 250,000 people attended the 1018 National Tractor Demonstration at Saline, Kansas, on July 29 to August 3 These figures are only estimates, direct count-béing impossible because of the wide field of operations, The Salina crowds representeil the most composite gatherfhg evefpaseem- bled at a national tractor demonstration and there have now been 24 such demonstrations altogether. inthe United States and Canada. The farm tractor has at Iast-secured the acceptance and approval of the ~ American farmer. The only shadow, of a doubt in his mind) now concerns new tractors which seem to depart from the accepted standards: of design and + manufacture and from accepted methods of distribution. The. farnter has learned that he can expect satisfactory service“from a tractor of standard design, provided he buys it from a local dealer whe hus extra parts in stock The farmgr has learned that a tractor Without service is only ‘half a tractor nnd: that when service-is, needed, it is no tractor at all. He has confidence im the tractors whict'Rave already been sold /for years and which’ are now making good on thousands of farms in America and which are sold by ‘local dealers who- will see that serfice ip included in the sale. American ‘manufacturers of tractors deserve great credit for designing machines which can do ‘the difficult work of furrfshing power the rough and uneven surface of the field. But the men who deserve more credit than anyone else and who never ask for or expect cretlit-are the fimplement dealers in the small towns and cities throtgliout the countty who have, taken the tractors, demonstrated and sold them, and given the service necessary to take them succeed on American farms. These are the men, wto Nave made the farm tractor popular with the farmers, and without thent the tractor To Clean Painted Woodwork. your ( Peel, wash and grate a half-dozen Potatoes, ‘Put them Inte a pall of water. Let'stand:}alFan hour, strain and’apply to: the Woodwork with flan- nel. Fot white woodwork and girrors use whiting in'the-water; = — <~ = A ae tp SD Reasonably Steady. Settlement Worker—“Does husband have stendy work?” Poor Woman—‘T think so, mum; at least, he’s never out of the workhouse more than a week at a time.’ pious, Er press.