The Bismarck Tribune Newspaper, August 31, 1918, Page 6

i 2) es) SO} mal eaeaos Hee ie | BREE. Fe [| (GRRE eRe F lurkin we ca) day Ji: The the m The tip of : on the The his dis ed fing library | Eve of ‘sali secreti sills, f straps desks + ' HUD HUN} Som cooked icals n for for Americ dishon they fi tions fc Sure recogni: trying case, it or indi; recipes frauds, tonic ci But ¢ weep! blamed Fine A HUN b patents by frat Jyes ar royalty stance « : Story Many veeks, commu 3obbie ; he rerr. hose di ion of ands a art. Conte f that: m Swe orget : ay, but ira wa: ; anyt hen in cture: - a tub flood Well, tura r into story of such an order. SIX BISMARCK “DAILY TRIBUNE \ SATURDAY, AUGUST 2 1918 a hes | Trading Center of the Missouri | the Missouri Slope UNDERTAKERS AND EMBALMERS | A. W. LUCAS CO. UNDERTAKING PARLORS Day Phone 645 Night Phone 100 Licensed Embalmer in Charge DAIRY—MILK—CREAM SAFETY FIRST —Buy Only— PASTEURIZED MILK BISMARCK DAIRY CO. 210 Broadway Phone 348 M ELECTRICAL —THE— ELECTRIC SHOP B, K. BKEELS Everything Electrical Wiring Fixtures and Supplies Deloo Farm Light Plants Willard Service Battery Station Phone 370. 08 Broadway ‘Have You Heard the. Latest Music? at— STEIN’S Folsom’s Jewelry Store 414 Main St. Phone 562R CLEANING and DYING BARBIE’S DRY CLEANING AND DYE WORKS * Phone 394—409 Front St. We call for and deliver. ~Mail | A. W. CRAIG } —————— ———_——_ orders promptly filled. DEFENSE BODY | BLAMES WOMAN: "SAVES Gk CERMAN Attorney General W Wilhelm Lan- | Approves Teaching Teuton Tongue | (ger ORDER NEVER WAS ISSUED) Says Ban on Instructions in For- , eign Language Came From Steno Fargo, N. D., Aug. 31—Like Adam in the Garden of Eden, the council of defense of North Dakota has blamed it on a woman. That is: the remarkable disclosure made today by J. W. Riley, super- intendent of schools of Cass county, who makes public correspondence be- tween himself and the state council | of. defense, and between himself and Attorney General William Langer, of supposed order against German lan- guage school§ in North Dakota. There's no such order, despite the fact that the council had issued to Mr. Riley such ruling, over the sig- nature of Thomas Allan Box, secre- tary, and despite the fact that the administration newspapers, whose cor- respondent gt Bismarck draws pay ag an employe of the council of de- fense, had published broadcast the Stenographer Is Blamed. A woman—a stenographer in the council authority by the council of defense,” is. cited by Attorney General Langer as being responsible for the issuance to Mr. Riley late’ in June of an order “ under which “no school or instruction, of whatever nature, in the German language, will be allowed in North Na- kota, and compliance with this order must be immediate.” ;That order resuiiea in the closin, of a school at Amenia, ¢ ss countf, ed. t North Dakota, involving the council's | of' defense office—“without | WEBB. BROS, | Undertakers — Embalmers |! Funeral Directors Licensed Embalmer in Charge Day Phone 50 Night Phone 687 TRANSFER and STORAGE TRANSFER AND STORAGE We have unequalled facili- ties for moving storage and shipping of honsehold goods, Careful, experienced men. We also handle ice. WACHTER TRANSFER COMPANY 202 Fifth St. Phone 62 sul T S| $25 up Expert Dry se ing KLEIN. TAILOR | AND CLEANER j SHOE FITTERS: Richmond sWhitney "MAIN STREET HEMSTITCHING HEMSTITCHING AND PICOT- ING Mali Orders Filled. MRS. M.C.HUNT \ 114 Broadway. Phone 849. ——— -— WHERE TO DINE When thirsty. drink—| HAMM’S EXCELSO Nothing is more refreshing than a cold glass of good old Hamm’s Excelso on a hot day. C.M. Rosson C. R. Downing Agents Phone‘ 895 | Lutheran school conducted by Rev. H. ‘Elster in Pontiac township, Cass county, he ran into a snag--the at- torney general declined to support the superintendent, and: finally declared that the council of defense never had issued any order. Same as Elevator Case. In many respects the German lan- guage school order issued by the coun- pe of defense is very much like the pee order for the confiscation of eleyators, which was reported adopted by council members,. published as adopted by administration papers, and then denied. In that instance Secre- ary Box made Dorr Carroll, of Minot, responsible for giving out “unauthor- ized” information, ' Superintendent Riley, in {public the correspondence that bares the German language school issue as handled by the council of defense and the attorney general, did so, he an- nounces, as a result of the fact that he had been criticisya for permitting the Pontiac German school to. con- tinue. His correspondence, he says, shows clearly that he acted so far as he was able, and that the fault docs not lie with him, The Order. The following is the first letter re- ceived by Mr. Riley setting forth™the council of defense’s supposed order for closing Ge:iman schodls: Copy of the letter sent to the fol- lowing: ‘Theodore Priewe, C. 0. Ocker, and John Wahoska, all at Amenia, North Dakota. Dear Sir: It has been brought to our atten- tion that in the public school house, | in the common school district No. 28, ;Amenia Township, Cass county, North Dakota, there is now being conducted a private school’ instructing the pu- |pils in the German languagé and Ger- man subjects. | We respectfully call your attention to the order and ruling of the North Dakota council of defense; ture, in the German language will be allawed in the State of North Dakota, and the compliance of this,order must be immediate. Trusting to receive your acknowl- edgment of this letter and the*as- surance of your willingness to obey the order of the council of defense and the wishes of this state. Yours very truly, THOMAS ALLAN BOX, making | HOW SHOULD AN ADVERTISEMENT BE WEITFEN,? 2 A Request From an Advertiser. considered the use of literary skill MIS- PLACED in writing advertisements. The writing of good, truthful advertise- © ments results in the distribution of products, on a large scale, in stimulating industry, and | very often in a reduction of prices to the consumer — since successful, advertising means an increased demand, enormous pro- duction, and therefore, smaller prices. A well-known advertiser has asked The Washington Times to publish “some ideas on style” and some suggestions as to‘the most effective manner of writing advertisements. As to “style” we have very little to say. The man writes best who takes the least thought of style as he writes. The striving for style usually results in spoiling any natural ability that a writer may possess, It results also, usually, in pro- ducing an affected, unpleasant, and uncon- vincing method of expressing thought. Style in writing has no value unless it ex- presses the natural thinking process of a na- turally. interesting mind, with concentration and care added. As to the writing of advertisements, we should give no advice.other than that which we should give to the man who might want _ to write a play, a sermon, a legal argument, or a declaration of independence. Do not think that the successful writing of advertisements is an undertaking interesting to a smz'! class only. If it were it would not attract attention in this column. : Every business man is interested in the question. And every young man who hopes for business success is interested in the writ- ingof advertisements. There are many writers of adyertisements.: WITHOUT good advertising every man’s chance of success is slight in these days. ~ The really successful writer of advertise- “To advertise well means to succeed in AT. | 2 TRACTING ATTENTION. > ments must be a very able writer—-BE- i Le Sani CAUSE HE CAN'T BE SUCCESSFUL UN- _ 7° give advice in regard to “judicious ad- LESS HE CARRIES CONVICTION. vertising” {s not easy. There are many The successful writer of advertisements, lines of success in all undertakings. Per- in addition to being CONVINCING, must be haps a few maxims. might be constructed that INTERESTING. ‘, would be generally useful and true in writing He must begin his advertising statement 4vertisements. st in such a way as to interest the jadcd reader, _ First would come, in our opinion, the very for Whose attention thousands are clamor- ld advice from a great writer to “see a thing clearly and describe it simply.” “ing. And, having fixed that reader’s passing in- Clear VISION and SIMPLE description— those are the essentials of good writing, in- ~ terest, he must corivince him of both the cluding good advertisement writing. truth and the importance of what he has to Bay. We should suggest diffidently, also, that . too much effort at humor is not good in writ- ing advertisements. f If'a man is in need of a pair of trousers or on overcoat, he is in earnest. He wants TROUSERS and NOT a joke. A light touch is good in all writing. But » with that general lightness of tone there must go solemn earnestness when the mo- ment comes to impress the reader. We are acquainted with a young man, a manufac- turer of pills, whose character is not at all romantic. His earnestness exceeds in depth the Atlantic Ocean. He gives his pills in‘ gold boxes as wedding presents. He dis- tributes them at ‘banquets. His whole soul is in those Bills. Needless to say, he. SUCCEEDS. Extensive advestisiag is based upon the desire and extent to establish extensive and PERMANENT business relations with the public. \ “hoa ‘With such purpose in view, every, adver- In addition to being interesting and con- vincing, the good writer of advertisements must be BUSINESSLIKE. There must be a Sincere, practical ring to what he says. If a man is asked to spend money, he likes to feel that he is dealing with a practical, com- petent man. Therefore, the ftally good advertisement must be interesting, convincing, businesslike, and practical. In addition, the good writer of advertise- ments possesses, of course, the quality of terseness, He must yearn to be brief, with- out being dull and colorless. The man who writes advertisements spends his employer’s money with every word that he puts down. His words must each have a value—or, at least, not one of them must be wasted. i When |we consider the qualities which a good writer of advertisements must possess, it is very easy to understand that certain of these wrlters find their profession more tising statement should have for its founda- profitable than that of the successful writer tion TRUTHFULNESS. Nothing will last of fiction or plays. : that is not based on truth. The advertiser is It may be said, in fact, that any writer, shortsighted, a foolish investor, and a future no matter what his ultimate literary ambi- failure if he begins an advertising campaign tions might be, could add to his equipment based on falsehood and exaggeration. Such and his efficiency by taking a course in the a campaign may do for a ‘circus traveling writing of advertiserfents under .a good from town to town, or for'a Barnum, whose teacher. theory was that*the people love to be fooled. Some of the cleverest writing that is done They do enjoy harmless “woolly horses,” in the United States is done by advertise- but they do NOT want cotton in their woolly ment writers. The English is good, ‘the shirts. thought is novel, the style is original, BE- One of this country’s most successful mer- CAUSE THE THINKING PROCESSES ARE- chants has for his sole. rule) NEVER: TO ORIGINAL. PERMIT AN ADVERTISING STATEMENT The literary person woultt be very foolish THAT IS NOT TRUE. who should affect to consider the writer of . Others write more brilliant advertisements advertisements as necessarily inferior to the than his—but none succeed better. writer of other literature. Which is all we have to say about. adver- And any man would be doubly foolish if he tising for the moment.—Washington Times. S \ SERVICE STATION chances for young men to make success. as ihe ‘HARDWARE—IMPLEME. that notall that you possibly could, first speak- school or instruction, of whatever na- | Mr. Langer on July 20, when he places the “blame for issuing the anti-Ger- man language school order to a sten- ographer—a woman. Mr. Langer’s let- ter, which marked te close if the incident, so fayas Mr. Riley or. the German school issue in Cass county was concerned, follows: July 20, 1918. Hon. J. W. Riley, Superintendent of Schools, Cass. county, Fargo, N. D. My Dear Mr. Riley: Writing you further with reference to the above subject, I today received a letter from Charles Bangert, stating that he had advised Reverend Elster not to do anything towards resuming German in school until he had fur- ther information from me. This is in accordance with the telegram, a copy of which was contained in my letter of July 18th to you. I have gone over the situation here most carefully and find that you did ing with Mr. Box at Casselton about the German in the school and later re- telephoning him at Bismarck, and lat- |ter receiving a letter from him, which is as follows: “We respectfully call your attention to the order and ruling of the North Dakota Council of Defense,, ‘That no school of instruction,-of whatever na- ture, in the German language will be allowed in the state of North Dakota, and compliance with this order must be meats Secretary. it in the newspaper, so I gent to the Coupcil of Defense for an explanation in regard to it, for although I had at- tended every meeting I have no rec- ollection of an order being upon the TODAYS ed) NET Ldecommenvee FoR. BRAVERY (MN ACTION Ag 9, iG THE GLY WHO 1s MOT AFRAID TO WORK OVERTIME Sor! y matter of the German language ever, passing. Investigation showed that no such resolution had been passed. _ I called in Assistant“ Attorney Gen- eral Bronson and the ‘members of the state councit of defense with the exception of the governor, and Mr. Bronson and I conferred in,the mat- ter and came to the conclusion that ithe council of defense had no author- ‘ity to prohibit’ the teaching of Ger- man in religious schools. The county superintendents, of course, have full. authority to take the matter up with the superintendents. Investigation showed further that the instructions sent you were sent by one of the head stenographers, in Mr. Box’s office, namely, Mrs. {Emeline Clayton. They were sent you| without authority by the council of defense. It is unfortunate that this has happened, but, of course, there was nothing for you to do but to proceed undeq them. By this mafl I anr sending a copy of this letter§to Attorney Charles C. Bangert. 1 assure y sorry that Mi thority upon thing I can u at I am sincerely vton took this au-, arselt If there is any- p to ameliorate the sit- show you that we thor- iqte your good work in t¥e orders of the. state such as compelling | SHOP IN BISMARCK The Trading Center of the Missouri., Slope AUTOMOBILES, ACCESSORIES AND SUPPLIES Q Western Sales Co. Distributors of MAXWELL AND OLDSMOBILE AUTOMOBILES PORTAGE TIRES GREEN DRAGON SPARK PLUGS Automobile Acces- sories of All Kinds FILTERED GASOLINE Free Air and Water | BATTERY BISMARCK MOTOR COMPANY Distributors of STUDEBAKER and CADILLAC Automobiles FINE BUGGIES If you are thinking of buying a new carriage or wagon it will pay you to get our Prices, FRENCH & WELCH * Hardware — Tools — Implements Harness — Carriages — Wagons MISSOURI VALLEY MOTOR: CO. Factory Distributors of | CHEVROLET. AUTOMOBILES Smith Form-a:Trucks Smith Tractors’ Kelly-Springfield and Firestone Tires Everything for the Automobile MOTOR CAR SUPPLY COMPANY Distributors of ‘ Automobile Supplies, Federal Tires Veedol Oils. Phone 765 206 4th St. Automobile Trimming and Top Work . BISMARCK FURNITURE CO; Phone 669. 220 Main 8t. i , Did you buye GB Theette stan? PHOTO DEVELOPING Duress Firstar Pom Avvareun Promemanied * BISMARCK -NonTH Daxora: - Bring or mail in your films for Expert Developing . FINNEY’S DRUG STORE Bismarek, N. D. BUSINESS TRAINING ~ BISMARCK You Can Enroll at This eee MODEL OFFICE PRACTICE school under guarantee of a sat- isfactory position aS soon as competent or your tuition re- funded. Send for particulars. When you know more about this college and what it has done for hundreds of the most successful business men and women, you'll attend. Write G. M. LANGUM, Pres., Bismarck, N. D. Mr. Business Are you aware that you business are judged by the kind of stationery you use? If it is printed in The ‘up-to-date Job Department. Man— and your s RY: Tribune’s you need have no fear-of the judgment. . If you are not in the habit of hav- ing us do your work, drop in and let us talk the matter over with you. Estimates clreerfully giv printing from a business card to a catalog, and our prices are . This establish- ment is run un- der strict union conditions,. there- by giving our men tite 8-hour day. en ‘on all right, warm appreciation of the people of the state, and I am sincerely sorry that this matter should have caused you any inconvenience or annoyance. Yours very truly, WILLIAM LANGER, Attorney General. zi Y- NABBERS : us American. } a ; Piano Aids in Cleaning. A Philadelphian has patented a dust- filtering attachment*which will change a player piano into a vacuum eleaner. You need only to disconnect the alr pipe leading from the piano bellows, , from the air motor. 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