The Bismarck Tribune Newspaper, August 29, 1918, Page 6

i | BISMARCK: ‘DAILY :‘TRIBU! he ky Trading Center of the Missouri | the Missouri Slope, |SHOPIN UNDERTAKERS AND EMBALMERS DERTAKING PARLORS Day Phone 645 Night Phone 100 A. W. LUCAS. CO, U A. W. CRAIG Licensed Embalmer in Charge a DAIRY—MILK—CREAM WEBB. BROS. Undertakers — Empbalmers Funeral Directors Licensed Embalmer in Charge Day Phone 50 Night Phone 687 TRANSFER and STORAGE/ SAFETY FIRST, —Buy Only— PASTEURIZED MILK BISMARCK DAIRY CO. 210 Broadway Phone 348 ELECTRICAL —THE— ELECTRIC SHOP B. K, 8SKEELS Everything Electrical Wiring Fixtures and Snpplies Delco Farm Light Plants Willard Service Battery Station « + Phone 370 8 Broadway Have You Heard the . Latest Music? . MAIN STREET at— E HEMSTITCHIN@ ’ STEIN’S HEMSTITCHING | AND PICOT. Folsom’s Jewelry Store Mall Grders Filled. 414 Main St. Phone 562R MRS. M. C. HUNT CLEANING and DYING BARBIE’S - DRY CLEANING AND DYE WORKS Phone 394—409 Front St. We call for and deliver. Mail orders promptly filled. TRANSFER AND STORAGE We haye unequalled facili- ties for moving storage and shipping of household goods. Careful, experienced men. We also handle ice. WACHTER TRANSFER COMPANY 202 Fifth St. Phone 62 SUITS $29 up Expert Dry Cleaning KLEIN TAILOR AND CLEANER * SHOE FITTERS Richmond ‘sWhitney 114 Broadway. Phone 849. WHERE TO DINE When thirsty drink— HAMM’S EXCELSO Nothing is more refreshing than a cold glass of good old Hamm’s Excelsd on a hot day. C.M. Rosson C-R. Downing Agents Phone 895 WORST FIGHTING ~ OF WARIN 1918 é British Successes of 1917 Pale in Comparison to Latest > Battles, aad BiG EVENTS OF FOURTH YEAR Battles of Cambrai, Third Battle of | | Ypres, Battle of Menin Road, of | Broodseinde and Passchendaele | Me Loom Up nporsantly: | London. —The herole’ battles of the British army during the last half of 1917, including the battles of Cam- brai, the third battle of Ypres, the bat: | tle of Menin road, of Broodseinde and Jof Passchendacle, would loom up im-!| portantly in any survey of the past ‘year's fighting on the western front but | for one reason: They do not com- ‘pore in any sense’ with the fighting | ‘since March 21, 1918. | +The spring of 1917 saw the begin: ning of the allied offensive against Germany, but the third miscarried al- ‘most from the start, and, after it was | ‘geen that there was nothing more to be expected from Russia, the “great offensive” of the allies found itself ‘diverted into a number of smaller bat- tles, where occasionally some 200,000 men were employed on, either side. | Some 32,000 prisoners were taken by ‘the British in eight of these thrust ‘against the German line between ‘August 1, 1917, and the close of the Year, and important positions were ‘won, but the successes were only tac- | tical. “ The third battle of Ypres began | July 31, 1917, and continted until Au- | gust 10, again breaking out August | 36, the British crossed the Yser canal, taking nine villages and 6,122 | Prisoners. When the battle was re- newed, August 16, Langemarck was sector attacked and captured Hill No, 70, took 900 prisoners ‘and maintained their positions against five counter- attacks, This was on August 15. Smash Foe at Verdun. The French on August 20, attacking on an 11-mile front at Verdun, recap- tured about two-thirds of the ground which the crown prince’s army had won-in months of slaughter. The chief action in September, 1917, was in the battle of Menin road, which began September 20, the object being to loosen the German grip on the const. Following an efght hous’ .} bombardment the British advanced on an efght-mile front from Hollé- |beke to Langemarck, capturing a half-dozen important positions and | taking 8,248 prisoners. During October, 1917, when disaster bvertook the Italians, both the French and the British scored noteworthy successes On October 4 a great strug- gle began on a front of eight miles on the Passchendaele ridge, called the battle of Broodseinde, perhaps the most important during the year on the British front. The Germang had planned an attack for 6 a. m, but the British launched their offen- sive an hour earlier, shattered three enemy divisions, broke up four others and took 4,446 prisoners, while Cana- dians took 2,000 prisoners. The French, on October, 23, attacked northeast of Soissons on’a six-mfle front on the Aisne, from Vauxillon to La Royere, piercing the enenvw’s line | four miles ‘and taking 11,000 prison- ers,, On October 9 the British took | Pocleappelle and 2,028 prisoners and | made some slight gains with heavy attacks in the Ypres sector October 22, 26 and 30. On November 6 the Canadians won |their great victory, capturing Pass- chendaele Ridge, for which the British | had been battling for-months. The cent’ harsmer, blows. November also saw the British success, which was partially diminished by a surprise counter-stroke, at Cambrai. The Third British army, under Sir Julian Byng, on November 20 launched its drive without artillery preparation on an eight-mile front, smashing the Hinden- ‘taken besides 2,114 more prisoners. burg line, almost reaching the ‘out- gkists of the imnortant railway center HOW SHOULD AN ADVERTISEMENT BE WRITTEN? A Request From an Advertiser. A well-known advertiser has asked ‘The. Washington Times to publish “some ideas‘on style’ and some suggestions/as to the most effective manner of writing advertisements. As to “style” we have very little to’say. The man Writes best who takes the leagt thought of style as he writes. : The striving for style usually resujts in spoiling any natural ability that a writer may possess. It results also, usually, in pro- ducing an affected, unpleasant, and uncon- vincing method of expressing thought. Style in writing has no value unless it ex- presses the natural thinking process of a na- turally interesting mind, with concentration and care added. — As to the writing of advertisements, we should give no advice other than that which we should give to the man who might want to write a play, a: sermon, ’a legal argument, or a declaration of: independence. The really successful writer of advertise- ments must be a very able writer—-BE- _ CAUSE HE CAN’T BE SUCCESSFUL UN- LESS HE CARRIES CONVICTION. * ‘ The successful writer of advertisements, in addition to being CONVINCING, must be INTERESTING. He must begin his advertising statement in such a way as to interest the jaded reader, > for whose attention thousands are clamor- ing. ° And, having fixed that reader’s passing in- terest, he must convince him of both the . truth and the importance ef what he has to say. In addition to being interesting and con- vincing, the good writer of advertisements must be BUSINESSLIKE. There must be a sincere, practical ring to what he says. If a man is asked to spend money, he likes to - feel that he is dealing with a practical, com- petent man. Therefore, the really good advertisement must be interesting, convincing, businesslike, and practical. In addition, the good writer of advertise- ments possesses, of course, ‘the quality of terseness. He must yearn to be brief, with- out being dull and colorless, The man who. writes advertisements spends his employer’s money with every word that he puts down. His words must each have%a value—or, at least, not ohe of them must be wasted. When we consider the qualities which a good writer of ‘advertisements must possess, it is very easy to understand that certain of these writers find their profession more profitable than that of the successful writer of fiction or plays. It may be said, in fact, that“any writer, no matter what his ultimate literary ambi- tions might be, could add to his equipment and his efficiency by taking a course in the writing of advertisements under a good teacher. Some of the cleverest writing that is done in the United States.is done by ‘advertise- ment writers. The English is good, the * thought is noyel, the style is original, BE- CAUSE THE THINKING PROCESSES ARE ORIGINAL, The literary person, would be very foolish who should affect to consider the writer of advertisements as necessarily inferior. to the writer of other literature. oa considered the use of literary skill MIS- PLACED in writing advertisements, The writing of good,’ truthful advertise- ments results“in the distribution of products ~ on a large scale, in, stimulating industry, and . very often in a reduction of prices to-the consumer — ‘since successful advertising means an increased demand, enormous pro-' duction, and ‘therefore, smaller prices, Do not think that the successful'writing of -advertisements i is an undertaking interesting to a small class only. If it were it would not attract attention in this column, 2 Every business man is interested in the question. And every young man who hopes | for business success is interested in the writ- ing of advertisements. There are many chances for young men to make success as writers of advertisements. WITHOUT good advertising every man’s chance of success is alight’ in these days, To advertise well means to succeed in AT- TRACTING ATTENTION. —~ . To give advice in regard. to “judicious ad- vertising” is not easy. There are many lines, of success in all undertakings. Per- haps a few maxims might be constructed that would be generally useful and true in writing advertisements. First would come, in our dpinion, the very old advice from a great writer to “see a thing clearly and describe it simply.” Clear VISION and SIMPLE description— those are theessentials of good writing, in- cluding good advertisement. writing. «.We should suggest diffidently, also, that “too much ¢ effort at humor is not good in writ- ing adv eftisements. Tf a man is in need of a pair of trousers or on overcoat, he is in earnest. He wants TIOUSERS and NOT a joke. ‘ ‘A light touch is good in all writing. But with that general lightness of tone there must go solemn earnestness when the mo- ment comes to impress the reader, We are acquainted with a young man, a manufac- ‘turer of pills, whose character is not at all romantic. His earnestness exceeds in depth the Atlantic Ocean. He gives his pills in gold boxes as wedding presents. He dis- tributes them at banquets. His whole soul is in those pills, ‘Needless to say, ~he SUCCEEDS. | ,; Extensive advertising‘ is based upon the ~ desire and extent to establish extensive and PERMANENT business relations with the public. eT | With such purpose in view, eyery adver- tising statement should have for. its founda- tion TRUTHFULNESS. Nothing will last that is not based on truth. The advertiser is shortsighted, a foolish investor, and a future failure if he begins an advertising campaign based on falsehood and exaggeration. Such a campaign may do for a circus traveling” from town to town, or for a Barnum, whose theory was. that the people love to be fooled. They, do egjoy harmless “éwoolly - horses,” but they do NOT want cotton in their woolly ‘shirts, é . “One of this country’ 's most successful mer- chants has for His.sole rule, NEVER TO PERMIT AN ADVERTISING STATEMENT THAT IS-NOT TRUE. Others write more brilliant advertincindta, than his—but none succeed better. ; Which is all we have to say about adver- And any man would be doubly foolish’ if he tising for the moment.—Washington Timea. Trading Center of || the Missouri Slope AUTOMOBILES, ACCESSORIES AND SUPPLIES Western Sales Co. Distributors of =’ MAXWELL AND OLDSMOBIL E AUTOMOBILES PORTAGE TIRES GREEN DRAGON, SPARK PLUGS Automobile Acces- Sories of. All Rinds FILTERED ‘*. GASOLINE Free Air and Water _ BATTERY SERVICE STATION BISMARCK’ MOTOR COMPANY Distributors of “STUDEBAKER and CADILLAC Automobiles MISSOURI VALLEY MOTOR. CO. Factory Distributors of \ CHEVROLET AUTOMOBILES Smith Form-a-Trucks Smith Tractore _ Belly Springfield and Firestese Tires Everything for the Automobile MOTOR CAR SUPPLY COMPANY Distributors of Automobile Supplies, Federal Tires Veedol Oils. -206 4th St. Phone 765 Automobile Trimming and Top Work BISMARCK FURNITURE CO. Phone 669. 220 Main &t. HARDWARE—IMPLEMENTS FINE BUGGIES Af you are thinking of buying a new carriage or wagon it will pay you to get our prices. FRENCH & WELCH Hardware — Tools — Implements Harness — Carriages — Wagons PHOTO DEVELOPING Pisrexanul Frcs fon Anatren Preecnires Dele BISMARCK -NontH Davora’” Bring or mail in your films for Expert Developing FINNEY'S DRUG STORE: Bismarck, N. D. BISMARCK — BUSINESS TRAINING Yow Can‘Enrojl at This MODEL OFFICE PRACTICE achool under guarantee of a sat- isfactory positign as soon a8 competent or your tuition re- funded. Send for particulars. When you know more about this college and what it has done for hundreds of the most successful business men and women, you'll attend. Write G. M.. LANGUM, Pres., Bismarck, -N. D. Mr. Business stationery you use? Man— Are you aware that you and your business are judged by the kind of een nen eT) If it is printed in The Tribune’s up-to-date Job Department you need’ have no fear of the judgment. If you are not in the habit of hav- ing us do your woxk, drop in and let This establish- ment is run un- der strict ‘union us talk the matter over with you. Estimates cheerfully given’ on all printing from a, business card to a catalog, and our prices are right. ~ conditions, there- by giving our men the 8-hour day.: Canadians held the ridge until the re i of Cambrai and taking 8,000 prisoners the first day. Huns Regain Ground. The battle continued ten days, pris- oners being increased to 11,551, while 188 guns were taken. The deepest advance was seven’ miles. But on November 30 the Germans delivered a tremendous attack against Byng’s army, aiming to cut it off from the rest of the British forces. The Germans succeeded in recovering about half of the ground Byng’s army had won. During the: past year the British have made considerable progress in Mesopotamia and Palestine, capturing Jerusalem December.9, 1917, while the allied armies from fhe Adriatic to the Egean have prevented the Germanic “iterranean, than a third of Palestine from the \ Turks. In Mesopotamia the British have advanced about 100 miles up the Tigris and Euphrates since egpturing Bagdad, and have made some prog- ress toward the north of Hit, capturing more than 15,000 prisoners. During Janyary, February and the \first half of March only small actions occurred on the western front, the ‘British preparing for the German rive ‘svhich was Inunched with unprecgtent fury March 21, allies from gaining eontrol of the Med- |' So far the British have won more | Fate‘of the-Clitf Dwellers. It'seems that there can be no doubt that the. cliff dwellers were exterml- nated by tcirmore savage and war- like neighbors, the,-men_ being killed and the women belng adopted into the tribe of-the édhquerors, though in some cases migrations may have become Necessary as 2 result of drought or pressure from outside tribes, |, will grow very faint. Tribune Want Ads Bring Results, Wasted Knowledge, “How is Jibway getting. along?” “Bre | ih tells me he is having a® great deal of trouble keeping a cook.” “Why, I thought he married 9 graduate of one of the most noted schools of domestic science in the country.” \ “So he did, but you ought 'to know that there are a great many people in this wotld who don’t make any use of an educa- tion after they get it.’ "—Birmingham Age-Herald. BUY W. S. 8. Removes Ink Stains, / Stains ‘caused by indelible {nk on linen may with patience be made 80 faint as to be scarcely perceptible. First of all, moisten the stain with 1o- dine, then use hyposulphate of a Next rinse in clear water and dry wel and the’ stain, if'a new one, will often’ entirely disappear and even an old one BUY W. 8. .——— New Words Will Be Retained. When -fhe, United States opened an official postal ‘service through the alr words: were coined: to-meet this new departure. These met with such fa- vor with the postal officials that they are used officially in the postal serv- ice. These words, which appeared on the day the new service was inaugu- vated, are “postplane,” “planepost™ and “planeposted.” ins pa se See eT Sse SRE OTT All She Could Gea Recently+ a neighbor’s girl was knocked down by ‘an automobile, but only slightly injured. Not long after the child had to go on an errand, so her mother: warned her to what might happen tf she wasn’t careful, adding that the good Lord might not be with | her this time. The child-quickly an-| swered: “The good “Lord wasn't there, mamma; just the man and me.” BUY W. 8. 8.——— > Struck by Similarity.. Little Ella was out shopping with ter mother one day, and as: they passed all the millinery shops she no- ticed the names on the windows. AL most ‘all the windows that little Ella noticed had the word Mme. before the name, Sie became puzzled and at last she snid: “Mother, why are all the mil- Unery ladies’ names Marie?” Y'KNOW - LICKIN’ THRIET STAMPS, HELPS GIVE TH’ uN A LICK Burial in Old English Churches. - The places of burial beneath many of the old churches in England are arranged in different ways. In many enses, the burial is made in a grave dug in ‘the soll, as is done in #n open graveyard. In some cases there is @ rypt beneath the main floor, the erypt being practically one large vault, and | here’ the coflins are deposited on shelves of stieie, Sometimes the crypt is divided into separate vaults which are really small rooms enclosed on all sides by stone walls, ——wy Ws, ——— Use Furs ag Money. > The Loyalty ‘islands, which He in the Pacific to the east of Austrafia, ate | famous for their fur money. The tut, which is taken from behind the ears | of the so-called “flying fox,” in ‘Teality ia large fruit-eating bat. Is woven ‘nto | cords of various lengths, and these cone stitute the ordinary currency of the a landers, “BUY W. $. 8. i Doesn’t Understand. Suzette’ says. she can’t understand | how a sinall thing like a trolley pole ; can keep’ a big thing like a street « cox from Funning off the track.