The Bismarck Tribune Newspaper, August 21, 1918, Page 6

BISMARCK DAILY TRIBUNE': WEDNESDAY, ‘AUG. 21,-1918.. The “The oF Trading Center of | ~ Trading Center‘of — ‘ the Missouri Slope the Missouri Slope a | -UNDERTAKERS AND EMBALMERS LNs eget eee AUTOMOBILES, ACCESSORIES-AND SUPPLIES > : 4 HOW SHOULD AN ADVERTISEMENT BE WRITTEN ? ‘A. W. LUCAS CO. WEBB. BROS. | __ A Request From ay Advertiser. eae 1 Western Sales Co. ||| M#SSOURL: VALLEY » UNDERTAKING \Undertakers — Embalmers ‘ ‘ Ne : are ve a =~ MOTOR co. : } : soy : : a } ; iatributora‘of Distributors of vos Bae ee Funeral Directors A. well-known ‘advertiser has asked The’, considered the use of literary’ skill MIS: |] yaxwenr ano OLDSMOBILE, ita cinuuaniie aye y Phone 64 Washington Times to publish “some ideas on PLACED in. writing ‘advertisements. , - ‘AUTOMOBILES EN ik pe aie weieke 7! Night Phone 100 Licensed Embalmer in Charge style” and some suggestions as to the-most The writing of good, truthful advertise- : ‘ mith ‘Tractors : § - efféctive manner of writing advertidements. "ments results in the distribution of products PORTAGE TIRES / ||| ‘ketty-Springficld and Firestone | i A. W. CRAIG Day Phone 50 : — \on a large scale, in stimulating industry, and sea ; Tires 5 Night Phone 687 As to “style” we have very little to say. —yery often in a reduction, of | prices-to the GREEN DRAGON Everything for ste Automobile Ticensed Eoibalmer in Ceares The man writes best who takes ‘the least consumer — since successful advertising re et ee : SPARK PLUGS —— thought of style as he: writes. means an increased demand, enormous pro- i DAIRY—MILK—CREAM | TRANSFER and STORAGE The striving for style usually results in quction,.and therefore, smaller prices. Automobile Acces- \ spoiling any. natural ‘ability, that a writer iis canals ries of All’Kinds mab th 2 ° _ May possess. It results also, usually, in pro- ~ Do not think that the successful writing of ” is sia MOTOR CAR SAFETY FIRST |] TRANSFER AND >| iniiel Ateanny tinct’ antetitcsny Wee one” [eee GaROLINe|| OPE Y COMTANE —Buy Only— STORAGE Style in writing has no value unless it ex-' . attract ‘attention in this colurn. Re NGTEN " ~ ; PASTEURIZED We have: unequalled facill- presses the natural, thinking process of a na- “Every. business man is interested in the Free °Air and. Water. Distributors ‘of “Automobile MILK . ee for merits grace sat turally interesting mind, with concentration question. And every young man who hopes : “BATTERY Suppties, oe Tires . shipping o jouseho! nd care added. ae Aes ‘ ve ’ : ‘ . eed aaa goods, Careful, experienced ® ‘As to. thes wiitihe Of, bavebtiaanlenta owe for business success is interested in the writ: SERVICE ST ‘ATION ; BISMARCK ‘DAIRY CO. men. We also handle ‘ice. aie ng » We ing of advertisements. There are. many ’ 3 . : arte should give no advice other than that which chances for. young men to make ‘success as ~ 206 4th St. Phone 765 ag acrid WAC Eee we should give to the man who might want’ writers of advertisements. WITHOUT good Pe Sf 7G —— ee tq write a play, a-sermon, a legal argument, - advertising every man’s chance of success is 202 Fifth St. or a declaration of independence. slight in these days. “ - ‘ Phone. 62 BISMARCK MOTOR aan ee i in AT- ° = Automobile Trimming \ ELECTRICAL The really successful writer of advertise- ‘To ailvertise: well means to succeed in AT COMPANY Work & ’ " ; 1se- PRACTING ATTENTION. \ H and Top Wor ments must be a very able writer—BE- i v SE NGS 4 ie Bi ISMARCK FURNITURE CO/ ‘ ~ GEN —THE— S U I T S CAUSE HE CAN’T BE SUCCESSFUL UN- ure give advice ‘ip ee ie _\ Distributors of trance fh peg 4 : LESS HE CARRIES CONVICTION. 1 MESES.) Pea Ot eae @ , zs ELECTRIC SHOP. 25 ane The successful. writer of advertisements, lines of “success in all undertakings. Per- sis oni { B. K. SKEELS J: up in agditiont to being CONVINCING, ‘must be haps a few maxims might be constructed that - CADILLAC Everything - Electrical Expert Dry Cleaning INTERESTING. . would be generally useful and true in writing Automobiles ak i Wiring Fixtures and Supplies KLEIN He must begin his advertising statement '@dvertisements. aft First would come, in our opinion, the very old advice from a great writer to “see a thing clearly and' describe it simply.” * in such a way as to interest the jaded-reader, for -whose attention thousands ate clamor- ing. Mog Delco Farm Light Plants Willard Service Battery TAILOR‘ AND CLEANER - + HARDWARE—IMPLEMENTS PHOTO DEVELOPING: Station . 2 \ \ = And, having fixed that reader’s passing in- Clear VISION and SIMPLE description— . aaa Fras fou Artareaa Pina SHOE FIT . Pare Parcaapee Phone 370 @8 Broadway TERS terest, he must convince him of both the ‘those are the essentials of good writing, in- ‘i truth and the importance of what he has to’ cluding good advertisement writing. 4 Say. We should suggest diffidently, also, that too muth effort, at humor is ndt good in writ- apm Nene, Have You Heard the ; In addition to being interesting and Con- ing advertisements. ; ; PINE BUGGIES . {BISMARCK :Nontt Daxora’ , + ¥ Latest Music? waincerReer: vincing, the good writer of advertisements’... If a.man is in need of a pair of trousers or It you are thinking of buying &1/ Being of mail'in Oak fms for” Ser, . must be BUSINESSLIKE, - There must:be a -on overcoat, he is in earnest. He: wants new caries FSi aol ak pay Expert Developing ; -at— sincere, ‘practical ring to what he says. If TROUSERS 4nd NOT a joke. 4 HEMSTITCHING a man is asked to spend money, he likes to — Hardee toa SEE ict FINNEY’S DRUG STORE 2 STEIN’S , feel ‘that he is dealing with.a practical, com-~ °:A light touch is good in all writing. But Harness — Carriages — Wagons ‘Bismarck, N. D. “4 alla resid eb petent man. , with that general lightness of tone there Therefore, the really good advertisement must’ go solemn earnestrless when the ino- * must be interesting, convincing, businesslike, ..mént comes to impress the reader, We are and practical. ) acquainted ‘with a young man, a manufac- In addition, the good writer of advertise- turer of pills, whose character is not at all~ ments possesses, of course, the quality of romantic. His earnestness exceeds in depth terseness, He must yearn to be brief, with-' the Atlantic Ocean...He gives his pills in out being dull and colorless. = gold boxes as wedding presents. He. dis- The man who writes advértisements tributes them at banquets.. His whole soul AY Folsom’s Jewelry Store 414 Main St. « Phone 562R Mait Orders Filled, MRS, M. C. HUNT 114 Broadway. Phone ‘849. : BUSINESS TRAINING You Cait Enfoll et This. y . MODEL. OFFICE PRACTICE - ’ i CLEANING and DYING WHERE TO DINE BISMARCK ; BISMARCK: school under guarantee of a sat- isfactory position .as:.soon* #8 competent or your tuition re- When thirsty drink— BARBIE’S Spends his..employer’s money..with every ‘is ‘in those pills Needless to: say,. he : funded. Send for: ‘particulars = 4 DRY CLE ANING HAMM’S EXCELSO word that he puts down. His words must}, SUCCEEDS. fe ‘When you know more ‘about this ri ) Hy chia Noth: is “more: vetreshing each have a value—or, at least, not one of aoe advertising is based upon the college and what it has done|for ‘e AND “DYE WORKS}|| \ome is mo them must be wasted. F desire and extent to establish’ extensive and hundreds.of-the most successful - : than a cold glass of good old _ When we consider the qualities which a PERMANENT business relations. with: the business men and women, you'll attend. Write . G. M. LANGUM, Pres., Bismarck, N: D. . ‘Hamm’s Excelso on a hot day. C.M. Rosson C.R. Downing /\ Agents pres Phone 895: | good writer of advertisements must possess, - public. d tei it is very easy to understand that certain of _ With such purpose in view, every adver- these writers find their profession -more tising statement should have for its founda- profitable than that of the successful writer tion TRUTHFULNESS. . Nothing will. last 1 of fiction or plays. ; that is not based on truth. The advertiser is It may be said, in fact, that any writer, shortsighted, a foolish investor, and a future no matter what his ultimate literary ambi- . failure if.he begins an advertising campaign tions might be, could add to his equipment © based on falsehood and exaggeration. Such and his efficiency by taking a course in the ‘a campaign may do for a circus traveling writing of~advertisements under ‘a good. from town to:town, or for a Barnum, whose R Phone 394—409 Front St. We call for and deliver. Mail orders promptly filled. a Mr. Business Man— | - teacher. e oa “theory was that the people love to be fooled. : Some of the cleverest writing’that is done they ‘do enjoy harmless “woolly horses,” : ‘ in the United States is done by. .advertise- “but they do NOT want cotton in their woolly Are. you aware that you and your ; Nah ~ { ment ‘writers. The English is ‘good, the ~shirts. Saha business are judged by the kind of oS ‘ fore gss thought is novel, the style is original, BE- One of this country’s most successful mer- stationery you use?- eae : ie 2 CAUSE THE THINKING PROCESSES ARE ORIGINAL. COLT ‘The literary person would be very foolish THAT IS NOT TRUE. who should affect to consider the writer: of Others write more brilliant advertisements _advertisements as necessarily inferior to:the . than his—but none succeed better. st writer of other literature. / Which ‘is all we have to say, about adver-~ , Estimates cheerfully given‘ on all ate a pd And any man would be doubly ‘foolish if he ' tising for the moment.—Washington Times. printing from a business card to a u cal ‘.men tlie 8-hour \ catalog; and our prices are right: day. re north country. with E. M. Walker to}, Mr. H. Holst Jeft-on"™ Monday for, chants has for his sole rule, NEVER TO PERMIT AN ADVERTISING STATEMENT If it is printed in The Tribune’s “up-to-date Job Department you need Aon = have‘no fear of the judgment. ro . i If you are: not in the habit of ae eis ottatieh: ' I ‘ing us do your work, drop in and let Agtioditge? un us talk the matter over'with you. der "strfet.’ union Z Ss SF SS MEDITERRANEAN SEA The newly ‘constructed Russian front follows the’ line of the, Tigures on this map. British and American trgops are on the Murman coast (Fig. 1.) Allied troops have advanced along the railroad from Archangel.to Onega and Pabereshaia (Fig. 2), and are fighting the Bolsheviki there. Another allied detachment is pushing toward 'Kotlas (Fig. 3.) Czecho-Slovak troops control they Giin on Sunday after spending the trans-Siberian railroad at Yekaterinburg and\Samara (Fig. 4.) British troops have advanced from Enzeli, on the Caspain sea, 1% —— — | _ ~Correspondence. _| Pilcae aes ih, arr ————— = HEBRON NEWS. Mr. and Mrs..E. H. Chase are the Proud parents of a “baby boy born Monday, Aug. 19. Otto Reinke of Elgin autoed over Saturday to get his wife and family who have been visiting with relatives rich, ‘Mr. and Mrs. W. Bandel,: Mr..| and Mrs. A. Lutz and families pic- nicked at Knife River Sunday: (Mrs, T. Bolke,and Mrs. Otto Reinke spent Thursday with Mrs. J. McMon- ogle of Glen Ullin. ' Miss Bettina’ Landon has resigned her position in the city school for the ensuing year in order-to enter war work. Miss Ethel B. Haight returned to gen and Mrs. M. Crowley. is The Bullamore \and Harper fami- lies of Glen Ullin autoed up to at- tend church Sunday evening. > Miss: Winifred Robertson ‘and ‘Mrs. C. L, Rodemtson returned from Glen week end with Mrs. N. Hass of that city. her home at Mandan on Sunday, after |. two weeks spent with Mrs. A. H. Tel-|° be gone till the last of the week. Mrs: A..H.. Teigen visited with Mrs. returning to Glen Lauret Ranch on Tuesday accompanied by Mrs. Rob- ertsor’as guests for a few days. Mrs..C. Lorenz spent Sunday and Monday with friends. in‘ Bismrck. C. L. Bobertson the first ofthe week, |: Milwaukee, called thére by the illnéss of Mrs. Holst. ‘ ~ Mrs.) Tom! Johnson and faniily of Killdeer spent the past week at the . D. Smith ranch, and returned home on Sunday. : Mrs: BE. F. ‘Langbein made a-busi- ness trip to Glen Ullin the first of the week. To a Natal Kafir belongs the credit of inventing a labor-saving device for chimney ‘cleaning. One of. the col- ony journals’ ‘says: “A native in| ~ Weenen had been.asked to sweep a chimney, which he updertook to’ do. Later he’ was seen mounting the lad- der he ‘used for the purpose ‘with.a | couple ‘of fowls ‘under his-arm. These he allowed to flutter down the flue, and.the job was done. f French “Immortals.” | - > The French “immortals” are’ the menibers * of ‘the French Academy, which: is part of: the Institute of France.\ The institute was founded by. Cardinal ‘Richelieu :.in 1835 and reor- ganized fn 1816. The:membership ‘of TODAYS _ GARIOONET in the city the past week. es es S —W doe: Mr. and Mrs..A. R. Bolke,; Mr. and De nee Qeconmesven vor: Mig oe g Mrs. E. Carlton, Mr. and Mrs. W. It “A New. Dodge. r- BRAVERY iM expires ACTION. o7 THATS 410: Y ‘Your Subscription ~ Look ‘at the ‘yellow ‘addréss label which “is pasted on your paper. It’shows you thedate your ‘subscription expires. ¢ New» regulations require that. all. mail subscriptions jnust be paid-in advance, In addition,..all -subscriptions , must be stopped on expira- tion date. fi Tribune réaders * should watch their date ‘labels and renew promptly: before” ex- piration ‘date. Bismarck “Tribune. Ri Fy Mrs. M. ley is spending sever- and capti Baku‘ (Fig. 5.) This army was sent from the Bag-|__Mrs. M. Crow’ i the academy 1s limited to forty, and | : Heres er dad eee ay witch is th linked with the new Russian [*!,d37s with friends in Mandan this new members. are elected, by. the ld |. p RMEaiaipetars HA 7 f battlefront. : CN ate BO DeMortord-went ott to ene membership, sn ETT { : Se —- : By see a weIRRT Se erence: