The Bismarck Tribune Newspaper, August 19, 1918, Page 6

BISMARCK-DAILY, TRIBUNE - MONDAY, AUGUST 19,1018. The Trading Center of the Missouri Slope UNDERTAKERS AND EMBALMERS A. W. LUCAS CO. UNDERTAKING- PARLORS Day Phone 645 Night Phone 100 A. W. CRAIG Licensed Embalmer in Charge WEBB. BROS. Undertakers — Embalmers Funeral Directors Licensed Embalmer in Charge Day Phone 50 Night Phone 687 i DAIRY—MILK—CREAM SAFETY FIRST —Buy Only— PASTEURIZED MILK BISMARCK DAIRY CO. ~ 210 Broadway Phone 348 ELECTRICAL —THE— ELECTRIC SHOP. B, K. SKEELS Everything Electrical Wiring Fixtures and Snpplies Delco Farm Light Plants Willard Service Battery Station Phone 370 @8 Broadway Have You Heard the Latest Music? at— STEIN’S . Folsom’s Jewelry Store 414 Main St. Phone.562R CLEANING and DYING BARBIE’S DRY CLEANING AND DYE WORKS Phone 394—409 Front St. We call for and deliver. Mail orders promptly filled. 1 TRANSFER and STORAGE TRANSFER AND STORAGE . We have unequalled. facilf- ties for moving storage gnd - shipping of household goods, Careful, experienced men. We also h&ndle ice. WACHTER TRANSFER - COMPANY 202 Fifth St. Phone 62 iS UI TS $ y Hi Expert Dry ets KLEIN TAILOR AND CLEANER SHOE FITTERS Richmond Whitney MAIN STREET HEMSTITCHING . HEMSTITCHING AND PICOT. \ ING Mail Orders Filled, MRS. M.C. HUNT 114 Broadway. Phone 849. WHERE TO DINE " When thirsty drink— HAMM’S EXCELSO Nothing is more refreshing | than a cold glass of good old Hamm’s Excelso on a hot day. C. M. Rosson c. R. Downing. Agents Phone 895 Fave Pascure jor Hois Cheaper to Let Shotes Gain Gradually During Summer By P. G. HOLDEN will produce the greatest possible amount of pork at the least pos: Ex: ple born this spring should be grown in such a manner that It sible expense. We need more meat; our allies need more meat. Raising hogs is the best and quickest method of A hog makes five times as.much food value-as age of meat is gstounding. increasing our meat supply The world short- a steer or sheep cin make on the same amount of feed. We can raise 1,000 pounds of pork while we are raising 400 pounds of beef or mutton. ‘The best cow on earth can produce only about 2,600 pounds of meat in a year; a hog can easily produce 7,500 pounds. Pork is the only meat that can be’ shipped ‘in: ordinary cars or gan be transported cheaply to ul parts of the world. «Hogs Fed on Pasture Should Be Given Some Grain— “Notice Fine Condition of These Animals Raised on Alfalfa and Corn. Not only must we produce as much pork as pos- sible, but we must produce it as cheap- ly as possible. This means that we must utilize pas- ture in feeding hogs. If we have only a few pigs, we can fence off a patch of clover or alfalfa; if we hare a large herd we should turn the hogs into the » whole field. If we have not sufficient clover pas- ture it is not too late to sow a patch of rape, An cre of good rape, one month old, should furnish pasturage*for from.10to 20 shotes during the rest of the season. A little corn fed to the hogs while they are: on pasture will bring a good price for the corn. Too many of us starve our hogs auiing the summer and try fo force them late in the fall. This practice requires more feed to produce 100 pounds ’ of pork than is needed to keep: the shotes gaining gradually all summer, We should always have the hog pasture large enough so that, as the hogs grow and consume more, and as the rainfall decreases and the plants grow slowly, there will be plenty of pasture. There is-no better or more economic riution for shotes than ubout two pounds of corn to every hundred pounds weight of shotes, and good alfalfa vor clover of rape pasture. SHOPINBIS eoececcoo ne oonooooopocecon= _’ HOW SHOULD AN ADVERTISEMENT BE WRITTEN? 2. A Request From, an Advertiser. - A_well-known advertiser has asked The Washington Times to publish “some ideas on style” and some suggestions as to the most effective manner of writing advertisements. As to “style” we have very little to. say. . The man writes best. who takes the least thought of style as he writes. The striving for. style usually results in spoiling any natural. ability that a writer may possess. It results also, usually, in pro- ducing an affected, unpleasant, and uncon- vincing method of-expressing thought. Style in writing has no yalue unless it ex- presses the natural thinking process of/a na- turally interesting mind, with concentration and care added. As ‘to the writing of advertisements, we should give no advice other than that which we should give to the man who might want to write a play, a-sermon, a legal argument, or a declaration of independence. / The really successful writer of advertise- ments must be a very able writer—-BE- - CAUSE HE CAN’T BE SUCCESSFUL UN- LESS HE CARRIES CONVICTION. The successful writer of advertisements, in addition to being CONVINCING, must be INTERESTING. He must begin his advertising statement in such a way as to interest the jaded reader, for whose attention thousands are clamor- ing. ‘And, having fixed: that reader’s ‘passing in- terest, hé must convince him of both the truth and the importance of what he has to say. . In addition to being interesting and con- vincing, the good writer of advertisements must be BUSINESSLIKE. There must be a sincere, practical ring to what he says. If a man is asked to spend honey, he likes to feel that he is dealing with a practical, com- petent man. Therefore, the really good advertisement must be interesting, convincing, businesslike, and. practical. In addition, the good writer of advertise- ments possesses, of course, the quality of terseness. He must yearn to be brief, with- out being dull and colorless. The man ‘who writes advertisements spends his employer’s money with every word that he puts down. His words must each have a value—or, at least, not one of them! must be wasted. When we consider the qualities which a good writer of advertisements must possess, it is very easy to understand that certain \of these writers find their profession more profitable than that of the successful writer of fiction or plays. It may be said, in fact, that any writer, no matter what his ultimate literary ambi- tions might be, could add to his equipment and his efficiency by taking a course in the ‘writing of advertisements under a good teacher. Some of the cléverest writing that is done in the United States is done by advertise- ment writers. The English is good, the thought is novel, the style is original, BE- CAUSE THE THINKING PROCESSES ARE ORIGINAL; The literary person would be very foolish who should affect to consider the writer of advertisements as necessarily inferior to the writef of other literature. And any man would be doubly. foolish if he considered the use of literary skill MIS- PLACED in writing advertisements. ‘>The writing of good, trythful advertise- ments resylts.in the distribution of products ona large scale, in stimulating industry, and very often in-a reduction of prices to the consumer — since: successful advertising means an increased demand, enormous. pro- duction, and therefore, smaller prices. Do not think that the successful writing of advertisements is an undertaking interesting to a.small'class only. If it were it would not “attract attention in this column. + Every business man is interested in the question. Ard every young man who hopes for business success is interested in the writ- ing of advertisements. There are many chances for young men to make success as . writers of advertisements. WITHOUT good advertising every man’s chance of success is slight in these days. To advertise. wef means.to succeed in.AT- TRACTING ATTENTION. ~ To give advice in regard to “judicious ad- vertising” is not easy. There are many ‘lines of success in all, undertakings. Per- haps a few maxims might be constructed that would be generally useful and true in writing advertisements. ; First would come, in our opinion, the-very old advice from a great writer to “see a thing clearly and describe it simply.” Clear VISION and SIMPLE description— those are the essentials of good writing, in- cluding good advertisement writing. We should suggest diffidently, also, that too much effort at humot ; is mot good in writ- ing advertisements. If a man is in need of a pair of trousers or on: overcoat, he is in earnest. He wants TROUSERS and NOT a joke. A light touch is good in all writing. ‘ But with that general lightness of tone there must go solemn earnestness when the mo- ment comes to impress the reader. We.are acquainted with a young man, a manufac- turer of pills, whose character is not at all romantic. His earnestness exceeds in depth the ‘Atlantic Ocean. He gives his pills in gold boxes as wedding presents: He dis- tributes them at banquets. His whole soul is in those pills. Needless to say, he SUCCEEDS. ‘ BPxtensive .advertising is based upon the + desire and extent to establish extensive and _ PERMANENT business relations with the public. iw. lad With such purpose in view, every adver- tising statement should have for its founda- tion TRUTHFULNESS. Nothing will last that is not based on truth. The advertiser is shortsighted, a foolish investor, and a future failure if he begins an advertising campaign based on falsehood and exaggeration. Such a campaign may do for a circus traveling from town to town, or for a Barnum, whose theory was that the people love to be fooled. -They do enjoy harmless “woolly .horses,” but they do NOT want cotton i in their woolly- shirts. One of this country’s most successful mer- chants has for his sole rule) NEVER TO PERMIT AN- ADVERTISING STATEMENT THATIS NOT TRUE. Others write more brilliant advertisements than his—but none succeed better. Which’ is ‘all we have to say about adver-: tising for the moment.—Washington Times. LRCK [zens AUTOMORIES ACCESSORIES ANB SUPPLIES See eee eee, ean The Trading Center of the Miaquti Slope i || Western Sales Co.. Distributors. of , K MAXWELL AND. OLDSMOBILE AUTOMOBILES PORTAGE TIRES GREEN DRAGON _ ~ SPARK PLUGS Automobile Acces- sories of All Kinds FILTERED GASOLINE BATTERY SERVICE STATION BISMARCK MOTOR Free ‘Air. and Water || MISSOURI VALLEY MOTOR. CO. Factory Distributors of CHEVROLET. AUTOMOBILES | Smith Form-a-Trucks Smith Practors Kelly-Springfield and Firestone | Tires ~ Everything for the Automobile MOTOR CAR SUPPLY COMPANY Distributors of Automobile Supplies, Federal Tires. Veedol Oils. 206 4th St. Phone: 765 Automobile Trimming FINE BUGGIES |, If you are thinking of buying a new carriage or wagon it will pay you to get our prices. FRENCH & WELCH Hardware — Tools — Implements Harness cy Carriages — Wagons . , COMPANY and Top: Work istri ACK FURNITURE, co. g Distributors of Phone 689. 220 Main-8i, STUDEBAKER — and_ = CADILLAC Did you boven + Automobiles | | Br heeitestanae HARDWARE—IMPLEMENTS PHOTO DEVELOPING . : Dao «BISMARCK. - North Dawora:” Rring or mail in your films for, Expert Developing FINNEY’S. DRUG: STORE. Bismarck, N. D. BUSINESS TRAINING seh BISMARGK ——$<$<$<$<$_—. ~Mr, Business stationery, you use? Estimates cheerfu printing from a_ business card to a You-Can Enrofl.at:This:..... MODEL OFFICE PRACTICE ;’ school. under _ guarantee ofa sit isfactory position as soon as” funded. Send for partidulars. When you know more about this college and what it has’ done for hundreds of the most successful. business men and women, you'll ; .| attend. Write G. M. LANGUM, ' Pres,” : Bismarck, N,. D. ‘oe Man— Are you aware that’ you and. your business are judged by-the-kind. of If it is printed in’ The Tribune's up-to-date Job Department you. need have no fear of the judgment. / If you.are not in‘the habit of hav- ing us do. your work, drop in and let us talk the matter ayer with you. lly given, on all This» establish- - ment? is ‘run> un- der strict union ; conditions, : there- by giving our men the. S-hour competent, or. your tuition re- — catalog, and our prices are right. day. } D' 4 4 ¥4 TRUE Ichi ya _» Remagae Kumagae Refuses to Take Advantage ‘of. Depleted \Tenni Forces. BY PAUL PURMAN. To be xthe winner of the national. Japanese tennis: champion. and-one of SPORTSMAN a-great deal to Ichiya’Kumagi\, the of 1916, but chivalry meant more to the little Jap racqueter, who: has. re- fused’ to enter the competition / at Forest Hill. The cream of American. ‘tennis play- ers are in government service. In fact, with the exception ‘of Kumagae, all of the first ten of 1916 are. serving the government. Under those circum- stances Kumagae believed it would be rather: unfair for him to-compete for the’ championship against those. who are left, players who do not represent -|the highest form of Américan tennis. Kumagae was entered in the nation- fal doubles at the Longwood . Crickét club, Eoston. however, being paited with Harry Taylor. RECOMMENDED FOR BRAVERY (M ACTION. inyithe singles gave the little Jap a place in the Méarts of American. ten- nis lovers which is won only by those: showing the highest sort of sportsman- ship. Kumagae- first. became known to ; Americans in 1916 when with another Jap-he came here to compétesin the national doubles and «singles. Al- though the orientare: were unable to win in either their play was .so re- ‘|markable and: Kumagae’s singles. per- formances of so high a caliber that he was placed in the first ten, the all- American of tennis. Kumagae. is <left.. handed..and his Volleying is the most\terrific seen on the courts this ‘year. ye, Roy Ww. §. 4 —— tennis singles in America would niean‘ the leading ten in America’s honor roll | | gaping ‘Want Ads Bring Results. * ‘His action in refusing to take. part | Your Subscription —when does it. : expire? Look at the-yellow address label which: is pasted on your .{ paper. It shows: you the date your subscription expires, New _ regulations- réquire that all -mafl subscriptions must be paid in advance. In addition, all “subscriptions must be. stopped on expira- tion date. Tribune watch their date labels and renew promptly béfore ex- piration date. Bismarck Tribune Company . =< readers should Se eo.