The Bismarck Tribune Newspaper, August 5, 1918, Page 6

“The * Trading Center of | the, Missouri Slope A. W. LUCAS CO. WEBB. BROS. | UNDERTAKING Undertakers — Embalmers PARLORS Funeral Directors Day Phone 645 Night Phone 100 Licensed Embalmer in Charge Day Phone 50 Night Phone 687 \. A. W. CRAIG Licensed Embalmer in Charge ———————— DAIRY—MILK—CREAM TRANSFER and STORAGE TRANSFER AND | STORAGE ' SAFETY FIRST ‘Bay. On — We h alled facili fe have unequ: facili- PASTEURIZED ae ss mere mareee in shipping o ouse! MILK goods, Careful, experienced BISMARCK DAIRY CO. men. We also handle ice. 210 Broadway WACHTER TRANSFER Phone 348 COMPANY 202 Fifth St. Phone 62 ELECTRICAL a SUITS ELECTRIC SHOP. | $25 iB 3B, K. SKEELS Everything Electrical Expert Dry ee Wiring Fixtures and Supplies KLEIN Deloo Farm Light Plants TAILOR AND CLEANER Willard Service Battery Station ’SHOE FITTERS Richmond. sWhiiney Phone 870 @8 Broadway Have You Heard the Latest Music? MAIN STREET at— HEMSTITCHING | s T E I N s : abasic it AND PICOT. Folsom’s Jewelry Store Mail Orders Filled. 414 Main St. | Phone 562R MRS. M,C. HUNT 114 Broadway. Phone 849. ———— WHERE TO DINE CLEANING and DYING When thirsty drink— HAMM’S EXCELSO BARBIE’S ie A LITTLE F ‘ If I were in business and were not ashamed” of the fact I would advertise. If I had.a poor business I would advertise and get more business. If I had a good busines, I would ‘advertise and make it better. x Display advertising is the biggest Single force in the business world today. Did it ever occur to you that some of the biggest buyers of advertising are ‘those who have advertising space to sell? The Chicago News is probably the highest- priced daily advertising medium in America. The Chicago News buys more advertising space to tell about its advertising value than any other newspaper in America. The Chicago News advertises in trade pa- pers that are read by other newspapers. They are also read by investors in advertis- ing. The Chicago News doesn’t advertise. be-‘ cause it has to; it advertises because it firm- ly believes in the value of advertising, and, stpictly as a cold blooded proposition, be- cause advertising gets results. Notice your own home newspaper. When it wants the attention of the people it uses display advertising space. It khows that to hit its readers squarely between the eyes it must display its mesage. It knows that a well written display ad carries a punch that never can be injected into an editorial or news story, no matter how well\it’s written. ‘ Saturday Evening Post advertising space is worth $5,000 for an ordinary page and $10,000 for,a cover page. In every week’s issue, in spite of the fact that George Horace Lorimer has a whole edi- torial page in which to talk face to face with his readers, the Saturday Evening ‘Post uses several thousand dollars’ worth of ‘its own’ gilt-edge advertising ‘space to tell its read- ers about itself. Yesterday we picked up a current issue of _ Collier’s, which probably gets as much as The Saturday Evening Post does for its. advertis- ing, and we found there a big display ad for the Boston Post, advertising its advertising. That ad probably cost the Post more than it will get from a solid page of advertiging,, and the Post didn’t buy that space because it needed or particularly cared for the ‘good will of Collier’s. Advertising for charity, or for ‘policy, .or-.. TALK TO ADVERTISERS ABOUT ADVERTISING DRY CLEANING ; \ Nothing is more refreshing AND DYE WORKS than a cold glass of good old ‘Phone 394—409 Front St. Hamm’s Excelso on a hot day. We call for and deliver. Mail orders promptly filled. BUSINESS TRAINING BISMARCK TO HARVEST CLOVER SEED South Cardlina Planter Invents Inge- inlous Machine That Does the Business, Greenville, 8. C—An ingenious ma- chine for harvesting clover seed has been perfected by J. L. Cannada, a pl- oneer clover raiser near Greenville. Mr.‘Cannada devised an exhaust fan mounted on a wagon driven by a small gasoline engine.’ A mouthpiece connected with the fan Is lowered over the:cloverheads and the current of air ifts the seeds out and deposits them - {nto a suitable receptacle. The ma- ‘ on: Js sald to work perfectly. BUY W, S, 8 ——— Labor. Labor is the grand conqueror, en- riching and building up nations more furely than the proudest battles— Channing. BUY W. 8. §——— HUN IMMORALITY : GROWS, SAYS REPORT Berne, Switzerland, Aug. 5—‘Im- morality among German women has attained such a degree that the very foundations of society are threatened” says a report of the Berlin synod of the Pussian Protestant state church. “At the end of June more than 10- attend. Write one C.M. Rosson C.R. Downing Agents Phone 895 You Can Enroll at This MODEL OFFICE PRACTICE school under guarantee of a sat- isfactory position as soon as competent or your tuition re- funded. Send for particulars. When you know more about this college and what it has done for hundreds of the most successful business men and women, you'll G. M. LANGUM, Pres., Bismarck, N. D. Berlin, and in 99 cages out of 100 the petitions are presented by husbands at the front. STRAIGHT UACKET FER KAISER \ OO; divorce cases were pending in ecause one “has to do it” is poor business. ..” bi “has to do it” b ‘Advertising is a business proposition. /It is just as much a part of one’s business as one’s light and heat bills and--rent’ and clerk hire and the original investment in stock or goods. LONDON EXPECTS AIR RAID ON BEE Been Given a Taste of War’s Horror Believe Allies Can Overcome the Obstacles in Path of Flight to Potsdam and Return Home Safely ; fl By Harold E. Bechtel London, Aug. 5—“Berlin raided by air!” is the news the average London- er is awaiting any day now. Naturally there has been no inti- mation from any official source that the allies are contemplating dropping bombs on the German capital in the immediate future. But that doesn’t keep the Londoner who has. been bombed many _ times getting a dose of his own medicine— and in the city where the medicine| Shroud he made (for Kaiser Wilheln take it along to the front and‘have It is not too much to say that the|into Berlin, The bhoto. show; would ‘be bitterest, London citizen is expecting raids on Berlin, either. In__ his the recent allied air raids. He reads the official announcements of the ef-| 994 returning safely. | But he has confidence in, the 4 people and cannot. see any obstacles | ity of;the’ allied air Yorves. inthe path of a series of rapis on »such difficulties, . and: he would’ fect of these raids on the German A SHROUD FOR, THE KAISER — opinion, the bombing of| Berlin, , save > : possibly sthe actual di Berlin would be the logical climax of) ficulties in making. such.a long’ flight | day..’ But:he would be happy! sit is» “publicly known “that one al- Berlin et.) during “the war, (dropping ‘pamphlets, i] here's no~doubt- of . the’ ability of|Grant and Sioux counties have had to! tion of street cars and other uses, Marshall Field built up a wonderful busi- ness: ‘by advertising, and now that his: busi- ness is built up to a point where it bears toward merchandising the same relation which the stérling mark bears toward silver, he is advertising to. maintain his business on the pinnacle where he has placed it. T have never yet known of a business that was too large to advertise and I have never seen one that was too small to advertise. Intelligent advertising’ is the life-blood’ of American business. Incle Sam has recognized the importance of the display ad. He-sends to every newspaper in the land hundreds and hundreds of columns of read- ingwmatter weekly, but when he has some big’ campaign to put over and wants to see it go over with a rush, he turns to the display ad, and he is today ‘America’ 's greatest single ‘investor in display advertising. As you look back over -our Liberty Loan and Red Cross and Y. M..C. A. and Knights of Columbus and Salvation Army and.War Savings Stamp drives you will find that it is not the local stories and the editorials over which the news and editorial forces sweat that ‘stick in your.mind, but that the out- standing feature of the publicity connected with these drives was the big full-page ads that caught your attention the moment: you opened your paper and that held it until you had read every word and finished a convert. op romemcary See In the not long ago cities and counties when they wished to’ speak to their public resorted to long, tedious “Legal Notices,” with many whereases and therefores and so- forths. —- ae Today in the east, and more and more in the west, the municipalities and other civil divisions are turning to the snappy, pepful, purposeful display ad. : They find that, even though it costs a trifle more, it pays. better. It. gets quicker results; it gets more gen- “eral results; everyone sees a display .ad if it is well written and properly set up. It forces itself..upon the reader’s attention as nothing: else will. : Chiitches are advertising, banks are adver- tising, bond houses are advertising. . They used to think it, was not ethical, but they thave gotten over that. No business is so dignified that it cannot be benefited’ by dignified, ‘honest, siticere adver- tising. ; Advertise, deliver the goods, then’ adver- ‘tise some more. Try it on your own business. Our ad spe- “cialist will be glad to help you to line up a program ‘which will produce results. , —THE AD MAN. |form ‘hoping to hear that the Hun is|has taken with him to camp at ‘Cami Wadsworth; S.C.) a burial’ “He confidently expects to in his kit when he marches guire ‘and the shrou ‘ aurpriied to read‘of the fir liea aviator has. flown: over MAXWELL AND OLDSMOBILE | AUTOMOBILES “PORTAGE TIRES GREEN DRAGON SPARK PLUGS Automobile Acces- sories of All Kinds. FILTERED BATTERY SERVICE STATION BISMARCK MOTOR AUTOMOBILES, ACCESSORIES AND SUPPLIES i ears of | Free Air and Water] MONDAY,-AUG- 5, .1918. Regie The “Trading Center of the Missouri Slope ——<—<$$ MISSOURI. VALLEY MOTOR CO. Factory Distributors of CHEVROLET AUTOMOBILES | ‘Smith Form-a-Trucks Smith Tractors Kelly-Springfeld and Firestene Tires Everything ‘for the Automobile OSGOODLENS Within the law—More light than plain glass. MOTOR:CAR SUPPLY €O.: Dn Se BISMARCK. -NowtH Dawora Bring or mail in your films for Expert Developing FINNEY’S DRUG STORE Bismarck, N. D. Mr. Business business are judged by the stationery you use? * Are you aware that you and -your COMPANY —— SSE Se Distributors of , : STUDEBAKER Automobile Trimming _ ~ and Top Work . CADILLAC - | PHOTO 'DEVELOPING © HARDWARE—IMPLEMENTS PisteRSnaL Frecriis Ibe Avan Priecaanes FINE BUGGIES If you -are. thinking of buying a new carriage or wagon it will pay you to get.our prices, FRENCH & WELCH Hardware — Tools — Implements Harness — es — Wagons Man— kindof If it is-printed in The, Tribune's up-to-date Job Department. you need ~ chave no fear of the judgment. If you are not in the habit of: hav- ing us.do your work, drop, in and let us-talk the matter over. with you. Estimates -cheerfully given on all jy givin = our printing from a business card to a men the 8-hour catalog, and our prices are right. day. _. This -establish- ment ‘is ran un- der ‘strict. union conditions, there-* raid any aviators’ to get over Berlin and drop | IRON and JUNK bombs. But by the time they would be ready to turn back, the Germans could’ concentrate flying men to bat- tle the bombers at heavy odds. And’: just now Ruésia probably wouldn't be : HIGHEST PRICES PAID For Men's cast off Suits, Coats an ideal ‘landing spot if the a and Shoes, WE ALSO BUY. JUNK OF | “ALL: KIND6.IN HANDFUL OR ., CARLOAD LOTS. H ‘We have accepted the agency... for the Fargo Iron & Matal Co. Inc., with a capital of '{50,000.00 and we can. pay the highest prices. Don't leave 'old “iron ; around to rust but .bring it to us or Phone 358 and we will call for it and pay you the high }} est price. COLEMAN'S. NEW -AND .2ND HAND STORE 109 5Sth:St. Opposite McKenzle Clothes Cleaned and . Pressed... LEIPZIG 10 | acs HELP SLOPE F ats Blocked and Cleaned. be transferred by wagon at New Ridiculous Situation Existing for. Leip2s, involving a’ heavy expense and a delay of at least one day. All Many Years*Done Away of this will ‘be obviated by the wye, With flyers. wished to ‘keep on going. The Londoner takes air raids now as calmly as he takes his tea. But, judging from the reports from'Germa- ny of the effect of the raids on west- ,| ern German. cites, a raid on Berlin would be accepted anything but calm- | ly by the:Germans. BLY W. Ss, S——— whose cost should not :exceed $1,500. The North Dakota railway commié- sion had sought for years to compel the railways to make this connection ‘construction crews -are already atjand it succeeded at last.through an work on a wye from the Northeru| appeal to the federal railway admin- Pacific to the Milwaukee line track | istration. at New Lefpzig which will afford \the physical connection ‘between these two systems which North Dakota shippers long have sought. The re- sult will be a saving of many ‘thous-| of all the Arctic honanzas is that con- ands annually to shippers and con-| tained in the Liakhov islands.and New sumers. Heretofore car-load | lots] Siberia. These.lie in the midst of al- have been transferred at this point by | most:eternal ‘ice in the ‘nofth of ‘Si- team, at a cost ranging from $5. to| beria ‘itself, ‘nnd the soilis fullof $15 per car. | tusks: of ‘the now- extinct mammoth. Brick shipped. from Hebron to: New} During the last century shiploads of England, but 50 miles distant over-' this fossil ivory have been brought land, have had to be carried by rail/ out snd sold at ver¥ high pri over the Northern Pacific to McKen.| ” Laekaean zie and thence to Linton, and from BOW. SS Linton ‘by: the Milwaukee line to Ros- coe, S. D., and.thence over the Mil- waukee line to’ the Hettinger county| The storage battery or electric’ ac- terminal, traveling a distance of sev-| CUmulator of Faure was first exhibited eral’ hundred miles. Carload ship-|!n London ‘37 years ngo. Since. then ments of flour and wholesale grocer. | the invention hasbeen: :greatly -1m- ies from Bismarck and Mandan to| proved by Edison and others, and ts BUY W. & $50 Fossil Ivory in: the Arctic. What is perhaps the’most amazing Invention Constantly. Improved, Milwaukee. points in Hettinger,| now successfully applied to the opera- yh wy a eo? Ms