The Bismarck Tribune Newspaper, November 12, 1917, Page 3

\ _ For Every Woman WONDERFUL GOSSARDS To see the wo . ; . : fi sloplind gree nderful new Gossard Corsets designed for Fall is to involuntarily Years of concentrated effort in th me concentra f e manufacture of the celebrated Gossard Corsets have resulted inthe production: of these wonderful garments. Gossard Corsets have ar- rived at their greatest. excellence; | i iv hi EALESts 6% ; have achieved their highest effect i ibuti th beauty and loveliness of women. ghest effect in contributing to and aurabil fen nal ey of materials, fabrics and trimmings of rare beauty, daintiness * ve ne sue has have never been used before have been eut and wrought into ; ondrous designs, which only Gossard originates, ‘an we pr sey ater } . * . aha ruse nomige you a greater boon than perfect health and priceless comfort? For ane aie thie pueseaeu find skillfully designed, and that woman who fails to a J Is Seas asses her opportunity improv y fi i ii beauty and-contour, PI ty to improve her figure to its utmost in pS Select the Gossard Designed for Your Figure Type---at the Price You Wish to Pay rr ee There Are NINE IDEAL Figure Types— iteat Which is Yours? eet ; One of the types illustrated isa counterpart of yourself properly cor- a a and this desirable result is only obtained through. the wearing of ne Gossard model especially designed for your particular figure, Gradu- ate cor etieres, trained in the Gossard school, assist in selecting ihe corset, if desired, or in fitting it, if you prefer. S |A Gossard is so Easy to Put On IDEAL AVERAGE FIGURE ' i DEAD LARGE ASE We carry an exceptionally complete stock of models for this type—over thirty, in fact. W recommend: especially model 241 at $2.00 and model 574 at $5.00. Others at the price you wish to pay—from $2.00 to $35.00. The typical French figure, which is large above the waist, may be fitted in a variety of Gossard mod each of which cleverly ac- cents its charms. Ample fulness at the back confines the full shoulder blades and gracefully curves the bust into a smartly defined waist- line. Models for this figure are available from IDEAL TALL, SLENDER FIGURE our stock at prices trom $2.00 to $35.00. ’ Because the tall, slender figure is so difficult to fit comfortably, Gossard has designed spe- cial numbers for this type, lightly boned over IDEAL LARGE-BELOW-THE-WAIST the hips and combining, most delightfully, the s FIGURE advantages of comfort and style. Models 263 zt and 66 are especially good at $2.50 and $6.50 respectively—these being, of course, supple- mented by a number of other models in a vari- ety of materials and prices. Women who are large below the waist do not require made-to-order corsets since Gossards came. These scientifically designed, models confine and reduce the thighs, distrib@ting the flesh in better proportion and giving the ap- pearance of a fuller bust. Elastic inserts al- = low the long skirt to give freely to the move- IDEAL SHORT, SLENDER FIGURE ments of the body. Our corsetiere can fit you Short, slender women will find in the models at the price you wish to pay. designated for them a priceless comfort in the free modeling of the hips, in the light and pliant materials used, in the gentle molding of the waist to a more perf line—giving the i appearance of,a fuller bust. Our stock will IDEAL SHORT-WAISTED FIGURE care for the needs of this figure at prices rang- Many a woman’s figure, otherwise perfect, ing from $2.00 to $35.00. ig marred by a too short waist. These new Gossard long-gored, cleverly cut models have eliminated worry for women of le ed ns they are marvels of perfection in both mater- IDEAL TALL, HEAVY FIGURE luke and design, and provide most cleverly an . & improvement in the short-waisted figure. We Gossard designers have shown infinite skill have these models in every fabric and at every in corseting the tall, heavy figure, distributing price. the flesh, supporting the full bust and abdomen, reducing the hips and molding the whole figure to slighter lines, giving the appearance of greatly reduced weight. There are thirty 5 cial models designed for this type, at pri IDEAL CURVED BACK FIGURE ranging from $2.00 to $35.00. The curved-back figure needs a corrective corset. Gossard has designed for this figure a complete selection of models Li of i rices, each of which will accomplish a reduc- IDEAL SHORT, HEAVY FIGURE tion of the lower back without undue pr ; or restraint. If your figure requires a : me smaer wast sthonele, so greatly to rective corset our graduate corsetiere will lc pe desired in the short, heavy figure, can a serve you. readily be attained in the Gossards designed bt ee ts nha! for this type. These models support the flesh at the back so that it always rests in the cor- set, and eliminates the broken figure line at the bust so commonly seen in figures of this GOSSARD MISSES’ AND JUNIOR type . Garments for this figure are carricd in MODELS our stock in a complete run of fabri styles A and prices. It is essential that the growing girl be cor- her width—provide for her figure-future by rectly corseted during those important years starting her now in a scientifically designed of development which lie between girlhood and Gossard Misses’ or Junior model, moderately Womanhood. Insure her height by guarding priced at from $1.50 to $2.50. 1 A.W.LUCAS Co. ™ Free Fitting by an Expert Corsetiere