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{ i { [ — | | ! 'LW i e o J. C. PENNEY CO.—A NATION-WIDE INSTITUTION e———————————————————————— ——————————————————————————————— —————————————————————————————————— ————————————————————————————" e e e~ " J. C. PENNEY CO.—A NATION-WIDE INSTITUTION ATION-WIDE INSTITUTION J. C.PENNEY CO.—A N. ~ CROCHET COTTON Hair nets— Coat’s mercerized crochet | Recon. price .......... 7c, 10c cotton— Finishing braids— Recon. price ............... 10¢ | Recon. price ... 8c J. P. Coat’s thread— Qv binding— . Recon. price................. 6c | Stay binding Al sizes Recon. price, roll........3¢ Mercerized colored thread, | Garment fasteners— Recon. price .........c....... 5c | Recon. price .................. 6c Corticella silk thread— Needles— Recon. price ......c.cc..... 7c | Recon. price ................ 7c Elastic, black and white— NOTIONS Recon. price ........ 3c to 12¢ Pearl dress buttons— Ribbon, one to one and Recon. price ............. 10c | one-half inch— Pins— Recon. price, yard........ Sc . Recon. price........ 2¢, 4¢, 6c | Plain and fancy satin rib- : Wire hair pi bon, 5 inches wide— Rel(:-:n. :‘:icpe"t._ Recon. price ............... 19¢ Darning cotton Zephyr yarn— r Recon. price, ball. Recon. price . 4 The J C‘ PEN\IEY CO ‘istores in 27 states, domg a busmess annually of approximately FIFTY MILLION DOLLARS, are meeting new price condi- tions. pricesdown to rock bottom. ‘In many instances : we are selling far below present replacement cost, based on what the average one-store merchant pays for his merchandise. Not solely. because we have short Tines to ‘close out, but because our buying powex'; “'0f 312 stores enables us to replace many lines at prices ‘fdr ‘below what our competitors have to pay for their NO STONE has, been left unturned to bring our merchandise. This saving we pass on to our patrons. Hence the prices we quote are doubly attractive and will remain so. We solicit your patronage because we can serve you well and give you the most for your money. We do not believe in special sales, nor do we desire to indulge in sensational advertising. It is our inten- tion to impress upon you the heroic measure we are taking to establish new prices based upon our replacement cost and prove to you that we are equal to every emergency, ready, anxious and determined to keep faith with our patrons and give them the benefit of our buying power d and organized effort. We stake our reputation on our written word and assure you that you can shop here with absolute confidence that you are paying the right price. Remember, every article in..our stock bears its proper reduction in price. to put our house in order. confidence among the buying public. be abused. i ; We lose thougmnds of dollars by which our patrons gain. In twenty years of merchandising this i; the first general loss we have ever sustained, but we are taking our loss gracefully and are determined now During these abnormal times, many unscrupulous merchants, in order to get from under their load, resort to misleading statements and deceptive methods which prostitute advertising and result in a loss of They become suspicious and know not to whom to look for fair treatment and the right price. We want you to know and feel that you can, with impunity, pin your faith to the J. C. PENNEY COMPANY and be sure that your confidence will never We invite you to our store that you may share in the tremendous savings offered, knowing that you will not be disappointed. We invite close and accurate comparison of our merchandise and prices, because comparison is the true test of value. e e et ——— CORSAGE BOUQUETS Corsage bouquets— N Recon. price....$2.19-$2.49 Buttonieres— Recon. price ....79¢ to 98c SILKS Taffetas, 36 inches— Recon. price .............. $1.39 Taffeta, black. Recon. price....$1.69, $1.98, $2.19 Skinner’s satin, 36 in.— Recon. price ............... $2.39 Good weight black satin— Recon. price............... $2.19 ‘All colors crepe de chine | and georgettea, 40 in~— Recon. price .............. $1.43 Pussy Willow Taffeta— Recon. price .. .8 . Recon.-price .. SERGES Storm serges, 36 in. wide— Recon. price .79¢ Imported French serge, * blue; 56 in. wide— Recon. price .............. $2.89 Tricotine, 56 in. wide— Reconstructxon price .......... $3 98 to $4.98 * WHITE GOODS 36 in. Soisette, very fine quality— Recon. ‘price ............... 43c Pique— Recon. price.......... 29¢, 39¢ Flaxon— Recon. price..29¢, 39¢c, 49¢ Organdies, 44 in. wide— Recon. price ................ 79¢ Organdy, 38 in. wide— Recon. price ..c..ocece.... 49c T P DIMITIES Striped Dimity— Recon. price Checked Dimity— Recon. price WHITE GOODS Batiste, very good quality, satin finish— Recon, price .. Berkeley 100— Indiun Head, 36 in. wide— Recon. price 23c Fruit of the Loom muslin— Recon. price - Hope muslin, 36 in. wide— Recon. price ....17¢ Centerville muslin, 36 in. Recon. price 15¢ Hospital gauze, 36 in.— Recon. price .................. 8c Continental pillow tub- ing, 42 in. wide— Recon. price ................ 59¢ 8-4 Unbleached Sheetmg— Recon. pnce 9-4 Blenched—— Recon. price “.............. 49¢ 9-4 Unbleached— Recon. price ................ 49¢ TICKING Rlue and white striped ticking— Recon. price ...... 19¢, 33c SHEETS Regal sheets, 72 by 90— Recon. price .............. $1.33 Rea sheets, 72 by 90— Recon. price .............. $1.29 Pillpw cases, special, 42 by 36— Recon. price. ................] 29¢ Pillow cases, Classic,. 45 by 36— Recon. price .. OUTING Dark, white and fancy, very good weight— ° Recon. price -..-19¢ GINGHAMS Apron gingham, brown and blue checks— Recon. price ............ --15¢ Dress ginghams, light stripes and fancy— Recon. price ................ 19¢ PERCALES Light and dark, 27 inch percale— Recon. price ................ 13¢ Grey, 36 inch percales— Recon. price Blues and lights, 36 inch percales— Recon. price OIL CLOTH White and colors, regular width— Recon, price ................ 39¢ SNSRI, Je SRS SCRIMS White curtain scrim— Recon. price ................ 18¢ Marquisette, white, cream and ecru— ‘ Recon. price Fancy border scrim—- Recon. price BLANKETS Cotton blankets— Recon. price....$1.69-$1.98 PETTICOATS Heatherbloom petticoats— Reconstruction price— $1.23, $1.69, $2.39, $2.98 Silk taffetas and jerseys— Reconstruction price— $3.98, $4.49, $4.98 HOSIERY Children’s hose, white and | black— Recon. price Girls’ lisle hose, a very good hose, brown, black and white— Recon. price Boy’s heavy ribbed black hose— Recon. price Ladies’ black cotton hose Recon. price Ladies’ fine lisle hose— Recon. price......33¢ to 49¢ CRIB BLANKETS Crib blankets, 30x40— Recon. price WAISTS Just'unpacked! One lot of ladies’ striped silk ghirt . waists— Recon. price .............. $3.49 CLOTHING' Men’s Suits— . Reconstruction price— $18.50 to $37.50 Boys’ suits— Reconstruction price— $6.90 to $14.75 Men’s dress pants— Recon. price....$4.98-$7.90 Boys’ knee. pants— Recon. price......98¢c-$2.98 i i UNDERWEAR Men’s unionsuits— Recon. price....$1.49-$3.49 Men’s heavy two-piece, all wool garments— Recon. price, each....$2.98 Men’s wool mixed, two- piece garments— Recon. price, each....$1.69 Men’s all cotton, heavy rib- bed, two-piece garments— Recon. price, each.......! 98c WORK SHIRTS Men’s flannel shirts— Recon price....$1.98-$3.49 Men’s outing flannel shirts Recon. price .............. $1.23 Men’s blue chambray shirts— Recon. price Men’s “Pay-Day” shirts— Recon. price MOTOR SUITS Men’s heavy khaki motor wuits— Recon. price .............. $2.98 Boys’ heavy khaki motor! suits— Recon. price ............. $2.49 OVERALLS Men’s “Pay-Day” overalls Recon. price.. Boys’ overalls— Recon. price....98¢ to $1.25 BLOUSES Boys’ blouses, heavy out- ing flannel— Recon. price fioy’s wool mixed blouse— Recon. price .............$1.49 i . Recon. price Every price based on replacement value regardless previous cost. HOSIERY ' Men’s wool mixed hose— Recon. price Men’s all wool hoge, heavy Recon. price Men’s Rockford hose— Recon. price: Boys’ Rockford hose— Men’s Automatic heel and toe hose— Recon. price ................ 19¢ + DRESS HOSE *Men’s cotton hose, black and brown— v Recon. price ........... Le19¢ Men’s brown lisle thread 'hose— - Recon, price ............... 49¢ Mens @ilk hose, , black, brown and grey— Recon.” price ................ 89c Men’s silk hose, black and grey— Recon. price....98c to $1.49 DRESS GLOVES Men’s grey Mocha— Recon. price .............. $2.49 Men’s unlined kid gloves, brown and grey— Recon. price....$2.69-$3.98 Men’s silk lined gloves, black and brown— Recon. price .............. $3.98 _HATS Men’s felt hats— Recon. price....$2.49-$5.90 i Men’s cloth hats— Recon. price....$2.49-$3.98 CAPS Boys’ winter caps— Recon. price....98¢ to $1.49' Men’s winter caps— Recon. price....98¢c to $2.39 Men’s Scotch caps— Recon. price .............$1.39 WORK MITTS Men’s muleskin and hog- gkin mittens, unlined— Recon. price Men’s unlined mittens, muleskin back and horse hide front— Recon. price ...............79¢ Men’s horse hide mittens— Recon. price $1.49 Men’s moose hide mitts, unlined— Recon. price .............. $1.89 Men’s lined mitts— Recon. prices..79¢c to $1.89 Men’s wool liners— Recon. price..33c, 59¢, 69¢ To shop at the J. C. Penney Co. means a saving to you. L 413-415 Reltrami Ave. 312 STORES One price-to all. We _ ask you to compare prices and values. NOTLNLILSNI AAIM-NOILYN V—00 ABNNEI(I DT NOILALILSNI HAIM-NOILVN V—"0D XANNWTJ "D f NOTTLALILSNT HOTA-MATTWAT W—'N) XHNNAJ O L