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J. C. PENNEY CO.—A NATION:WIDE INSTITUTION 3 E beheve the era pf l;ugh prices is rapidly passing. _Production has overtaken " "demand and’ prevailing re- placement costs are forcing prices downward.: To me¢t this new con- - _ dition it is our desire and i mtentlon to strike bottom in o;ur flnt revision, of prlces. i Thu means a t egfiendous lou to * us WHICH IS YOUR GAIN. Those who know us’ kno not special sale folks' want you'to confus¢ flug sion with the ordinary day sale’ commonly employgfl ba( other mérchants. ' Enceh quoted in gur stores will pievail unti] -4 aods now in st \re 80 will continue to preyail unlessmar-, ket .conditions demnd further re-. vision. Many odd lots of lines to be closed m or discontinied are priced far.below replacément cost.. We invite youito partici 1 these money. saving v “and suggest - /1 you do not delay elie you may be too —late. v e _Note carefully' every price quoted, nake accurate’ combanlon and you will be con- vinced of our superiority in the' ‘merchandising field and the ‘tremendous ndvanhge to be gamed by placmg your confidence .in ‘an in- stitution doing each’ year app ately a fifty million dollar (350,00000000) busineas - ‘whose savings- in ‘quantity buying: sre pnued ontomlntrom. 4y - “ * You need now mnny items. o 'ooas, furnishings, shioes, clothifgg: ‘and rendy-to- year apparel. BUY THED&—You can-be: t\lre our prices are right. . J. C. PENNEY CO.—A NATION-WIDE INSTITUTION T THREAD J. P. Coats’ . cotton sewmg‘ thread, all sizes— e Reconstruction Price......6¢c J.: P.“Coats’ -crochet cob' ton, all sizes—- : Reconstruction Price... 10 . ..MUSLINS 36-in. bleached, free from " ‘starch, the.brandithat ev- ery mother knows— ‘Reconst‘):.uct»iovx& Price,...17¢ HOPE MUSLIN Corticelli silk thread— Reconstruction-Priee......7c o ) 36-m bléached, free- from s tagten dressing, yard— YARNS Reconstruction Price....17¢ Fleischer’s knitting wors- | ted— i SHEETINGS., Reconstruction Price....69¢ Fleischer’s ‘Saxony yam,' ball— Reconstruction Price....29¢ i Fleischer’s four-ply sweater.yarn, ball—- Reconstruction Price....49¢. ... sHeeting that knows, yard—:, o Reconstructxon Price. 49: oncroft, “9-4 blénched free from filling, yied-«: ‘Rewnsu'uctlon Pric everybody A-anst ONE PRICE J.C. PENNEY CO.—A NATION-WIDE INSTITUTION THAT THE LOWEST Pepperal, 9-4 bleached; a | PENSEIIEE i . Bleached Turkish Towel- ; “32-in. Ku_igle Kloth—— |- Mercerized sateens, yd-— ; Reconst:uctum Pnce 39c | Reconstructlon ’Price... GINGHAMS ! Red Seal and Toile-du- | Noird dress .ginghams, ; plains and plaids, yard— Reconstruction Price....19¢ Utility dress ginghams, all patterns, yard— - Reconstruction Price....15¢ e te L e PERCALES Dakota ‘percales, 36-in. lights and darks, yard— Reconstruction -Pricg,. 19c _ GUTING FLANNEL Amoskeg outings, extra heavy, " lights and dark, yard— . Reconstruction Price....21c White Outing, 27-in, extra heavy, yard— Reconstruction Price....19¢ CURTAIN NETS Fancy bo‘rfler, cream cur- tain serim, yard— Reconstruction Price....39¢ Plain white. curtain net,; 36-in., yard— Reconstruction Price.,,.lfc TOWELS Barber Towels, 14x27— Reconstruction Price......8¢ Barber Towels, 13x27 ex- tra heavy— | Reconstruction Price......9¢ Huck Towels, 13x19— Reconstriction Price....10¢c Huck Towels, 15x31— Reconstruction Price....19¢ Huck Towel, extra heavy, 19x38— Reconstruction Price....29¢ | Part Lingn Huck Towel, hemstitched, fancy bor— der, 19x35-— Reconstructxon Price... 49c | TOWELING | Bleached Linen Crash, 18 | | | inch, yard— Reconstruction Price....26¢ Glass Toweling, 18-inch | stripe, yard— Recongtruction Price....19¢ ing, 18-in., yard— Reconstruction Price.... N extra heavy, 21c GALATEA 27-inch Galatea: Reconstruction P ...29¢ Regbnstruction Price....38¢ [ENE S BUILAP 36-in. green Burlap— Reconstruction Price.... LININGS Glass finish dress lining, all colotrs, yard— Reconstruction Price... 26¢ | 15e. | OU)'INGGOWNS Ladies’ Outing Flannel Gowns— * Reconstruction Price $1.23 ——— BLANKETS Cotton’ Blankets, 45x72— Reconstruction Price $1.69 54xT4— Reconstruction Price $1.98 RAG RUGS Rag Rugs, 256x34— i Reconstruction Price $1.23 27x54=— |7 Reconstru: tmn Price $1.98 SLEEPI GARMENTS Dr. Denton's, all sizes— Reconstruction.Price $1.23 CORSETS | Crown Corset, style 105— Reconstruction Price Sl 49 Style 234-— Reconstruetion Price $2. 98 Crown Satin Body, style , 1475— Reconstruction Price $4. 49 Vs J. C. Penney Co. Ladylike, style 813— Reconstruction Price $1.39 Style 832— Reconstruction Price $1.19 'me. Pfeil front lace cor- sets that fit— Reconstruction Price........ $6.90 to $2.98 Rengo. Belt, reducing cor- set— Reconstruction Prijces....$4.49 and $4.98 REUBEN SHIRTS 'Infants’ allswool, tie back wrapper— Reconstruction Prices.. Mixed Wooll ' Reconstruction Price.... .69c t6 98¢ 59c OVERALLS | Ladies’ Overalls, khaki— Reconstruction Price $2.98 Men’s Pay-Day, Overalls— 4 Reconstruction Price $1.49 | Boys’ 220 welg)lt Denim— Reconstruction™ Prices.......... séc to $1.25 - SHIRTS Medium heavy blue Ch;m-' | + bray shirts— Reconatruction Price..s.69¢ Pay-Day: blue Chambray shirts, Union Made— ,Reconstructlon Price...89¢ Men’s Grey Outing Flan- nel shirts— 1 Reconstruction Price $1.23 Men’s Soo all-wool Stag shirts, double bagk— Reconstruction Price $6.90 MEN’S SOCKS White wool mixed sock— Reconstruction Price....33¢ Grey wool sock— | Reconstruction Price....38¢ White Sealskin sock—, Reconstruction Price....98¢c " store bears its. proper redfictmn You c:aay .- confidence that prices are RIGF — | Light-cotton work sock— | 15¢ ! | Reconstruction Price... \ Men's 18-in. GLOVES . 11-0z. . canvas «Men's gloves— Reconstruction Price....15¢ Men’s: heavy leather face, stiff euff canvas gjoves— .33¢c Men s' Mackinaw Gloves— ‘Reconstruction Price....69¢ Men's Black, all-wool lined auto gloves— Reconstruction ’Prlce $3.98 FELT HATS Your opportunity to get that new felt hat at prices within reason— Reconstruction Prices... HANDKERCHIEFS ton— Reconstruction Price......8¢c Men’s better grade Nain- sook’ finish— Reconstruction Price....12¢ COLLARS Tri?mgle Linen' Collars— Reconstruction Price....19¢ Men’s Soft Collars— Reconstruction Prices.......-19c and 39¢ ULSTERS Don’t forget that sheep- lined ulster with a mole- skin shell, clipped lamb collar— . Reconstruction Price -.......occeivinnns $14.75 Men’8 full sheep lined, in- cluding sleeves— Reconstruction Price MOTOR SUITS Men’s heavy khaki motor suits— i Reconstruction Price $2.98 Boys’ motor suits— Reconstruction Price $2.49 HOSIERY Girls' fine ribbed \ hose— | Reconstruction Price... cotton .25¢ Girls' mereerized, ribbed cotton hose— Reconstruction Price.’. Boys’ medium heav: bed hose— Reconstruction Price....27¢ Boys’ heavy Boy Scout hose— Reconstrucnon Prices..». Ladies' black 'and brown lislé hose— Reconstruction Price....39¢ Ladies’ boot silk. hose—: Reconstruction 'Prige—98« i 39¢ rib- Ladies’ better grade boot silk, lisle top— Reconstruction Price $1.69 MARQUISE'ITES Mercerized Marqulsette. 36-inch, yard— Reconstruethn Price...49¢ $2.49 to $4.98 white "cot-. ..43c and 45¢ | | i i "~ 0’s to 3'3— + .. SHOES Infants’ soft sele ahoea, Reconstruction Prices......49¢, 39¢ and 23c Infants’ first steps, 1 to 5— Reconstruction Price $1.19 Infants’ novelties, combi- nation color bottoms and tops— ) Reconstruction Prices......$1.89 to $1.19 Children’s Shoes,' 5% to 114, gun metal, black kid button, Educator last, sport styles— = Reconstruction Prices......$2.98 to $1.29 jsses’ shoes, 12 to 2, black English sport: shoe, gun metal buttons, brown English shoe, including: novelties— 2 Reconstruction Prices ranging from $2.49-$3.79 Ladies’ shoes, from Com- fort last up to the high top boots in kid and calf leath- er, McKay and Welts— Reconstruction Prices ranging from $9.90-$2.98 Boys’ shoes in heavy gun metals, with box and Eng- lish toes, McKay and Welts— f Reconstruction Prices from........... $3.49 to $2.49" Men’s work shoes— Reconstruction | "Prices......$6.90 to $3 98 Men’s felt shoes. 6 to 10 in. tops— \ ! Reconstruchon‘ Prices......$3.98 to $1.98 Men’s four-buckle over- shoes—" Reconstruction Price $2.98 Men'’s single buckle over- shoes— Reconstruction Price $1.98 Ladies’ shoes, wool lined— Reconstruction Price $4.49 BOYS’ SUITS ‘A wonderful boys’ suit for school wear, built for hard knocks— Reconstruction Price $6.90 Boys’ wool cassimere-— Reconstruction Price $7.90 dovs' cAPs .| Boys’ aviation cap— Reconstruction Price....69¢ Boys’ heavy - mackinaw caps— Reconstruction Prices..........$1.39 to 98¢ i MEN’S CAPS | Men'’s Scotch caps— Reconstruction Price $1.39 SHIRTS Soft cuff shirt, ‘without col- lar, fine grade percale— Reconstruction Prices.......... $1.49 to 98¢ | Men’s heavy -Madras : 'shirts— | | Reconstruction Prices......$3.49 to $2.49 0 Men’s silk shirts— Reconstruction Prices....,.$6.90 to $4.98 | 16-butfon over-'| . UNDERWEAR - Men’s heéavy 7 wobl, two- piece, per garmenit—"" Reconstruction Price $1.69 Men’s Collins all-wool two- piece, each— Reconstruction Price $2.98 Men’s heavy fleeced union suite— Reconstruction Price $1.49 Boys” heavy fleeced union suitg— Reconstruction Prices.......... 98¢ to $1.49 Men’s heavy wool union suits— Reconstruction Price $3.98 : TIES Men’s ties— Reconstruction Prices.......... $1.49 to 49¢ DRESS GOODS Heavy wool storm serge, 40 inches— Reconstruction Price....98¢c TAFFETA 86-in. pure silk taffeta— Reconstruction Price $1.69 36-in, non-spht J. C. Pen- ney Co. taffeta, yard— . Reconstruction Price $2.39 SATIN Heavy 86-in. satin, black and colors— Reconstruction Price $2,39 Heavy Skinner’s satin, 36- inch, yard— Reconstruction Price $2.49 . GEORGETTES 4p- mch silk Georgette, nu- merous shades— Reconstruction Price $1.43 'CREPE-de-CHINE 40-inch Crepe-de-Chme—— Reconstruetion Pfice $1.43 " SILK RADIUM Black radium silk, 40-in., beautiful for frocks and gowns— Reconstruction Price $2.98 Flowered Radiums, 40- inch— Reconstruction Price $2.! 95 VOILES -~ Fancy dress Voiles, 36 to 40 inches, yard— Reconstruction Price $1.39 HOUSE DRESSES A L'Aiglon house dresses, beautiful patterns of ging- hams in plaids and stripes— Reconstruction Prices— $3.98, $2.98 to $1.98 LACES In fine vals and shadow— | 1|\Reconstruction Prices— 10c, 8¢, 7c, 6¢c and Sc 413-415 BELTRAMI AVENUE . P 0.—A NATION- AN preccuent 1 [ COMPARING THESE PRICES MEANS AREAL SAVING . . TOYOU t has been-five years since NOILALILSNF AATM-NOILVN V—"00 AUNNHAd 'O T ) NOILLALLLSNI HAIM-NOLLVN V—'0D XINNHd D ‘f NOILALLLSNI ¥dIM-NOILVN V—0) XENNHd D ' ")