Bemidji Daily Pioneer Newspaper, September 14, 1920, Page 5

LU {EY CO.-—A NATION-WIDE INSTITUTION CO.—A NATION-WIDE INSTITUTION -3.6. PENNEY CO.—A NATION—WIDE INSTITUNON CO.—A NATION-WIDE INSTITUTION J. C. PENNE . —we sell for cash only. TUESDAY EVENING, SEPTEMBER 14, 1920 :J..C. PENNEY.CO.—A NATION-WIDE INSTITUTION-- = THE BEMIDJI DAILY PTONEER = T J. C..PENNEY . .CO.—A NATION-WIDE INSTITUTION - THE LOWEST Frofn a humble beginning of one srhalll store in 1902, the J. C. Penney 'Co. is no‘v;r successfully operating 297 Busy Stores throughout the United States: The map below shows how this thriving institution, through fair dealing, has prospered and grown sinee its organization. IN BUYING ‘—we buy for cash. —we buy prixicipally from the manufac- turer. - it —we eliminate middle- men’s profits almost Y entirely. —we buy only depend- able merchandise. —we buy in vast quan- —we buy at -lowest prices. R IN SELLING —we sell at small profit. —we sell ‘at one price to everybody. oA Kemmerer, Wyo., Mother Office, represented by Swastika * New York, Main Office ; O St. Louis, Mo., Sub Office ' : i ’ - X St. Paul, Minn.; Sub Office SRR N —— : e ——— lothing, Dry Goods and 297 Stores Sélling Ready-to-wear Apparel, C One Price to Everybody —— T A R R A Y ST TR A e R R e g ; We_Sell for Cash WHO WE ARE The J. C. Penney Company -owning ! -and operating 297 stores, is the out- growth of a small store started in Kem- merer, Wyoming, in 1902. Ever since the first store was openéd the principle that has guided the present day Nation- Wide Institution has beenthe Golden Rule. With fullest consideration for . everyone, serving all alike, our reward “has been ever increasing friendships ;-thét,enable us to copstantly enlarge our : field 'of service and consequently benAefit a grééter number as we go forward. J,.LC, Penney Company was a pioneer in giving to the men who came into the* ~ organization an-opportunity to become partners in- various stores. We know that when you know_us, you will have " implicit confidence in our intention and % determination to render you a servicg ! "worth_’ while whenevef you require Dry s Goods or Wearing Apparel for Men, "Women anid Children. " \ . prices. OUR BUYING POWER In 1919 we sold, for cash, thirty mil: lion dollars worth of merchandise. We know it needs very little -explanation to convenince people that such a buying power is sure to entitle us to lowest cost prices. In addition to quantity purchases we do, by our centralized buying organ- ization, almost entirely eliminate the middleman’s profits that generally con- stitutes part of the cost in the usual one- store-only buying. What we save in buying is passed on to our customers. This fact in itself is a very good reasom why we sell con- stantly at such low prices. WE NEVER HAVE SALES With a J. €. Penney Company near you —there is no need or wisdom in waiting for “special sales” to buy at lowest We never hold “sales” or “cut price events.” ‘“Sales” are either a dis- posal of undesirable merchandise or else the price has been marked too high at first .50 .as to stand a “mark down” at the end of the season. Think it over! . Who pays the big profits when the “sales” method is used. You can buy from us at the beginning of the season, when goods-are the new- est, at prices generally as low as the so- : called “after-the-season clearance sales.” PENNEY for Children. " OUR BUYING ORGAN- IZATION To make certain that we are constantly able to supply you with the newest and best that the nation’s markets produce, we maintain all-year-round buying or- ganizations in our own offices at New York, St. Louis and St. Paul. Daily con- tact with the markets is a big advantage in buying. We have that advantage. Experience has demonstrated that in no other manner of buying can we be sure of serving you as you should be served. In each of our buying centers we have an adequate staff of thoroughly experi- enced buyers whose intimate knowledge of merchandise and markets, combined with the accurate information supplied by our local managers as to the needs of every section of the country, enable them to buy for you the Ready-to-Wear Apparel, Shoes and Dry Goods that yeu particularly want. NEW MERCHANDISE ALWAYS Our low margin of selling assures rapid selling—that results in a constant replenishment of our stocks—you are thus assured that you have new goods to select from at all times in our stores. Merchandise does not remain here suf- ficiently long to become old. Furthermore, we never buy bankrupt stocks or undesirable merchandise of any sort. The pick of the nation’s best goods only and always. FURTHER- MORE —we eleminate delivery expenses, losses. —we. eliminate collec- tion expenses. —we eliminate waste of every kind. —we eliminate prem- ums. REMEMBER —phe saving we effect in buying merchan- dise and operating our business is the saving you partici- pate in every time you purchase at this store Shoes Square Deal ,-_to‘ All ONE PRICE TO ALL And that price is bed rock low always. We never discriminate in the prices at which we sell merchandise. One price to everybody, that’s the real spirit of the J. C. Penney Company. Every dollar that you spend here has the same purchasing power as your neighbor’s—isn’t that your idea of cor- _ rect business methods? Our investigation of conditions in and about Bemidji three years ago has proven to us that .the majority of the people quicl\dy appreciated the advantages of- fered to them by the service of this store. With new methods always, lowest prices every day and courteous service at all times—this “different” store has filled a long felt want.in this community. People who visit this store are quickly convinced that this is in truth “the store for everybody.” is the logical place to buy for Women, for Men, This great store provides every need for every member of the family. The By-ways of to-day are the Highways to success. Ask your neighbor then come with him to the Largest and Busiest Store in Bemid;i. ' “JC. PENNEY CO.—A NATION-WIDE INSTITUTION J. C. PENNEY CO,—A NATION-WIDE INSTITUTION J. C. PENNEY CO.—A NATION-WIDE INSTITUTION —we eliminate e¢redit NOILALILSNI HAIM-NOILVN V—00 X NOILALILSNI HAIM-NOILVN V—"'00 AUNNAd D 'L ¥ NOILALILSNI HAIM-NOILVN V—0D XUNNHd D 'f NOILALILSNI HAIM-NOLLVN V—'00 AUNNHEd D °f | 1 RERLY