Bemidji Daily Pioneer Newspaper, March 9, 1917, Page 4

THE BEMIDJI D 40 'pUBLISHED EVERY AFTERNOON EXCEPT SUNDAY: THE BEMIDJI PIONEER PUBLISHING CO. . p E. H. DENU @. E. CARSON TELEPHONE 922 Entered at the postoffice ‘at Bemidji, Minn., as second-class matter under act of Congress of March 3, 1879. No attention paid to anonymous contributions. ‘Writer’s name must be known to the editor, but not necessarily for publication. Communications for the Weekly Pioneer should reach this office not Jater than Tuesday of each week to insure publication in the current issue. - SUBSCRIPTION RATES BY CARRIER BY MAIL ..$5.00 2.560 .. 125 . 45 . A8 THE WEEKLY PIONEER containing & summary of the news of the week. Pub- Eight pages, i Hehed every Thursday and sent postage paid to any address for, in ad- OFFICIAL PAPER OF THE CITY OF BEMIDJI, MINNESOTA —_— The Dally Ploneer is & member of the United Press Association, and W represented for foreign advertising by the— ceeacoares e A CHAT ON ADVERTISING Ot all the different characters a newspaper has to contend with, the fellow “who doesn’t have to advertise” is the hardest to handle. And among these fellows who “don’t have to advertise” the hardest propo- sition of all is the man who has made a comparative success without ad- vertising. To make the situation more difficult, one is forced to admit that the apparently successful non-advertiser is undoubtedly sincere in his views. He has succeeded reasonably well, while others around him, many of them possibly good advertisers, have not done so well, and others have failed entirely. , We have one such character in view. He is a middle aged man doing a fairly good business in a southern town, where he has been located since the early eighties. For some time he resisted all overtures toward advertising, stating frankly that he was doing well enough and that he doubted if advertising would increase his business. This was not calculated to cheer the ad man, but the latter com- menced to watch the merchant’s customers closely. The fact was soon noted that he really did have a fairly good volume of trade; and for a time the ad man was puzzled. But eventually he made a peculiar discovery. After watching his trade nearly all of one day he became “wige” to the fact that three-fourths of the customers were OLD MEN and OLD WOMEN. This started his thinking apparatus and he watched another store— a live wire advertiser. Here the customers were principally younger people, with a fair sprinkling of the energetic older ones. There was a nut to crack, and he determined to put it up to his non- advertising merchant. He studied the man’s history and found that he had a large number of relatives in the community, and had in time been associated in business in some way with many of the older generation. In short, the merchant simply had a ‘‘personal” following—nothing else. The ad man figured that this personal following must certainly be in the decrease through the death of its members and for other causes, and he took a bold step. He asked the merchant if he had compared his yearly business for the past ten years. The merchant saw the point at once and answered frankly that he had not, but would look it up. A few weeks later he called the ad man in and told him that he had been over his books for the past ten years, and that he had found that his business really had been dropping off slowly from year to year. The ad man tried to show him where he should advertise to attract customers to replace those who died or moved away. The merchant ad- mitted the force of the reasoning, but guessed he would able to hold all of the trade he could handle. He candidly stated that he saw advertising in a new light, and that were he a younger man he would unquestionably advertise. But he has not advertised a dollar’s worth, and no doubt will go to his grave without advertising. He is one of the absolutely hopeless cases, though as fine a man otherwise as you would care to meet. A “‘personal” following will inevitably fall oft—die, move away, or drift to other stores occasionally. But the custom attracted by judicious advertising will be constantly replenished through the same means. It never dies. Tomorrow is “Orange Day” and it is understood everybody so far as possible should eat oranges. There is no set rule in the process that we are aware of and they may be eaten either with a specially designed spoon or the good old way—peel ’em or bite a hole in 'em and suck the juice. Depends of course whether you are at home or out for tea, etc. You get what we mean. We do the same. It should be borne in mind that the school bond election will be held tomorrow afternoon from 4 to 9 o’clock, for the purpose of erecting a new school in the Fifth ward and also improving the Central school. Vote for education in Bemidji. And now the price of cigarettes has jumped in Bemidji. We knew we'd get our bumps at some stage of the game. When it gets spring, sup- rose we'll be taking a handful of salt nn(.l going out and eating grass. Enforce the city ordinances? Just wait until spring when Mayor Vandersluis starts out to compel people to keep obstructions off the walks and hear some of the howls raised. No, we're not howling for war and we're not bellowing against it, for we don’t want to be a darned fool either way. But if it comes there is only one flag for us. Well, as tomorrow is “Orange Day” in Bemidji and as war talk is rife we suggest navel oranges as the proper caper. Any second to the sug- gestion? ‘We noticed a man with a trace of boiled egg on his lip yesterday morn- ing and we strongly suspected he had a barrel of coin stowed away some- where. It has been found that by chemical treatment a ton of sawdust will yield a quarter of a ton of sugar. That settles it—up goes sawdust. AILY PIONEER . There is no accounting for the extravagance of American women, Cabbage leaves are now being used for personal adornment. Garbage cans should be carefully disinfested and laid away. There may come a time when they will be in demand again. _—_— Every American boy is a president in the making, but darned few ever get out of the in. Life is life, and that’s about we know about it. WILSON’S COLD PREVENTS MEETING OF CABINET (By United Press) ‘Washington, March 9.—The presi- dent was ordered to remain in bed today owing to a severe cold. Callers are forbidden unless it is urgent and the cabinet meeting today was can- celled. - IMPORTERS OF CARLOAD OF BEER ASKED TO SHOW IT WAS FOR PERSONAL USE Minot, N. D., March 9.—Prepared- nesy is in the air in North Dakota just now as a result of the federal prohibition rider that will soon pre- vent the importation of liquor into the state. Ward county officials think the spirit of preparedness moved some Minot parties to attempt the importa- tion of a whole freight car of beer. Now the officials are in possession of the beer, and the consignees thereof, if they wish to obtain possession, must appear in person before the state’s attorney and swear the liquor was intended for their personal use —the whole carload. LEAGUER-EQUITY SPLIT ‘ SEEN IN FRAZIER VOTE Bismarck, March '9.—Has the threatened split between the Non- partisan leaguers and the Society of Equity arrived? This was a question of moment following the veto by Gov- ernor Lynn J. Frazier late Wednesday of Senate Bill No. 84, providing for the construction of a terminal eleva- tor and appropriating $300,000 to be expended for this purpose by a com- mission to be named by the governor. In killing the measure Governor Frazier set back for another two years at least the realization of many North Dakotans’ ambition for a state- owneds elevator. The governor’s ac- tion was not unexpected. In explaining his veto, Governor Frazier late last night stated that the act provides for the building of an elevator or elevators by direct taxa- tion and that the taxes are high enough, and in view of the condition of the state’s finances and the finan- cial condition of the people, an in- crease of the taxes is unwarranted and undesirable. JAP MILITARY AVIATOR GROUNDS PLANE; SUICIDE (By United Press) Tokio, March 9.—Lieutenant Swa- da, military aviator, who grounded his airship and was killed, took this means of committing suicide, an in= vestigation disclosed, it was an- nounced today. FARM LOAN CLUB The Northern Farmers’ Improve- ment association will hold a meeting Saturday, March 17, at 2 o’clock in the afternoon at the Worth store, for the purpose of effecting a temporary Farm Loan club. All who are in- terested are invited to be present at this meeting. CHILD IMPROVING The little nine months’ old daugh- ter of Mr. and Mrs. Earl Hugget of town of Northern who had the inside of her hands severely burned Tues- day, ie improving. FARMERS’ CLUB MEETS The Northern Farmers’ Improve- ment associdtion held an enjoyable meeting Wednesday, March 7, at the honie of Mrs. Grover. Several new members were taken into the club, making the membership fifteen fam- ilies. Ome of the things of import- ance taken up at the meeting was the establishment of a Farm Loan club, which will be further discussed on Saturday, March 17. The Farm- ers’ Improvement association holds its meetings the first ‘Wednesday of each month. BROUGHT TO HOSPITAL Mrs. William Maher of Puposky is in the city today, having brought her son, George, to St. Anthony’s hos- pital for treatment. He is eleven years old and is suffering from lung trouble. HOUSE xs_n_nsmm The Ole Anderson home in the town of Frohn was damaged by fire Sunday night. The fire originated from a spark from the chimney, it is thought. Mr. and Mrs. Anderson and eight children lived in the home. There was no insurance. DOCTORS LOSE SUIT Minot, N. D., March 9.—Damages of $7,933.50 for malpractice were given W. A. Beardsley against Doc- tors Ewing & Ewing of Kenmare by a jury in the district court here. The plaintiff, an engineer on the Soo Line, employed the defendants to re- move a foreign substance from his eye and in doing so alleged that the eye was entirely destroyed. The case was bitterly contested. The Bemidji Pioneer is anxious to publish all the local and society news possible and would appreciate it very much if anyone having news of that character would phone 922, or mail the details to the Bemidjl Pioneer. THE BEMIDJT DAILY PIONEER UNITED STATES ASKS GERMANY QUESTIONS (By United Press) Washington, March 9.—The state department today addressed two queries to Germany about the re- lease of the Americans taken from the Yarrowdale and held prisoner and the detention of four American consuls in Germany. KKK KKK XX KK x * ® The Daily Pioneer receives <+ & wire services of the United & & Press Association. * * +* EEHHEE KKK KKK KK KX Early S ——of—— Millinery Goods Showing Street Hats, Satin Hats, trimmed and un- trimmed. Ladies’ Misses und Children. Showing everything in Trimmings. Our Millinery Depart- ment this season has been largely increased. You will find it most complete and well stocked in all good medium priced goods. Read Dafly Pioneer Wantads howing b: 1 R—— 98¢ to $4.98. . NEW SHOWING OF None higher Spring Dress Goods Shapes........ 25¢ to $2.98 (?i:sghhf:;ds L= None higher Percalss Trimmings. . ..10c to $1.98 | Curtain Goods None higher Notions As the seasons opens will have extra salespeople in millinery department. Glad to have you see our stock. SHOWING NEW SHOWING NEW Laces Rugs f Embroideries Boilers Ribbons Wooden Ware HOSIERY China Ware Well Known Nobby Line The store with the biggest of stock of variety goods N and Oh, just everything CARLSONO/r cousse Your Variety Store Man On Beltrami Ave. BEMIDJI HORSE MARKET We Buy and Sell Horses, Harnesses and Vehicles. P Moberg Construction Company Telephone 272 Bemid)i, Minn. IRBnunnRmn i nunnnmnnnnnmnmnns ez We Have the Lot You Want Most of those choice lots in Bemidji are ours to sell, because we own them. It is better to buy direct from the owner. PAY AS YOU LIKE In most oases these are the terms. We are here to help you secure & home of your owa. BEMIDJI TOWNSITE & IMPROVEMENT CO. THAYER C. BAILEY, Local Ageat. g u|||||||||||||||||||n||m||mmnnnuu1mnmuu|lmnmmnmmu§ e Use my columns. There's money n it for you™ A small ad pays BEMIDJI DAILY PIONEER !'B;EfiAY. MARCH 9. 1917, o 50 Bargains that will save '(" 5 niture and rugs. Address‘'C. W., care of Pioneer. 3-312 : WANTED—Girl, Erickson Hotel. 3-310 WANTED—Cook at Svea Hotel. . 3-310 ] WANTED—Young lady for office: work; must have fair educatiom: and give references. Address H. D.. E., care of Pioneer. 3-310 POSITION WANTED—General store man with ten years experience de- sires position after April 10; com- fer permanent position with chance to work up. Address “Position,”™ care Pioneer. 4-310 WANTED—Party to take care of stock on farm. Inquire 310 Am- erica Ave. FOR RENT—Three rooms, steam heated, modern conveniences, fur- nished or unfurnished. Kaplan Block. 3-310 FOR RENT—Five-room house. A. 45 Klein. Phone 744. 3-310 /"y’ FOR RENT—Corcrete building at . 106 Second St. Security Bank. FOR BALE. HOUSE FOR _SALE—Have two houses on Beltrami Ave., 1014 and 1100; must sell one of these hpuses within thirty days. Look the houses over and if interested write to me and I will make you a price at a big sacrifice. Address Oscar Miner, Grand Forks, N. D. 6-316 FOR SALE—At a bargain, 1 Singer sewing machine, one 8-ft. dining table, 1 music cabinet, 1 hall rack, 1 electric range. 1015 Bemidji Ave. 6-316 FOR SALE—Lots and acres. One lot 50 feet on Lake Shore, and one acre on Irvine, Minnesota and Bemidji, to one party $250. purchaser gets first choice. trude Weber. Phone 18 -W. 12-322 FOR SALE—When you want a lot, or house and lot, five-acre tracts for garden or poultry raising, 40, 80 or 160 acres for farming, call on Mathew Larson. Phone 249. 4-21 FOR SALE OR TRADE—Horse, 9 years old, for sale cheap, or will- . trade in on second hand Ford. Call 103 Irvine Ave. So. 2-312 FOR SALE—Eight head Holstein milk cows. Phone 17-F-2. J. H. French. 6-314 FOR SALE—Wood saw rig, 7% horse power engine, steel frame and trucks, largest and best rig in city. E. J. Willets, 115 3rd St. Phone 41. 3-39 o T | .., FOR SALE—One model 29 Buick in good running order, for only $250 if taken at once. One 1915 5-pas - senger Studebaker, in first class condition. Owing to lack of room: will sell other good running cars nearly at junk prices. O. Ongstad. 6-313 ! FOR SALE—Five-room house and | lot on Lake Boulevard. Address ; “S. A.,” Pioneer. 221t : \ ment, or something which they have discard- ed and which they no lon- very things which have become of no use to you. Why not try to find that somebody by putting a want advertisement in THIS NEWSPAPER? Defective