Bemidji Daily Pioneer Newspaper, March 13, 1914, Page 6

Persistent AdVértiSing Wins __Continuous advertising, like hammer. blows, drives home the nail of con- viction. e e ; : . The occasional advertiser reaps some results, of course, but it is the per- sistent, regular advertiser who reaps the coveted goal of success and opulence. You do not need a whole lot of money to begin a systematic advertising ‘campaign in The Pioeeer. Some of the greatest advertising successes began with an adverfising fund of only a few dollars. But they had ABSOLUTE FAITH in the wond- - erful power of newspaper advertising and they kept it up continuously. : Their advertising was considered just as necessary as rent or clerk hire —more so, in fact, for it'made possible these other expences. - One striking example of such advertising growth is that of Charles E. Hires, manufacturer of the famous Hires’ Root Beer. ' . He began, back in Philadelphia, with a formula and a capital of a few dollars only. o i He-believed in persistent advertising. All he could afford was a 4-line “want ad,” but he kept that going every issue. : As his business grew his advertising was increased also. Soon he was running a 2-inch ad, then a 3-inch ad, then a quarter page ad, and finally a full page space. All of this he concentrated in Philapelphia’s BEST: néwspaper. He thus established his business at home before he spent a dollar elsewhere. He is worth millions today and his'product is known in every city and hamlet in the country. ~ The name “Hires’” alone is estimated as worth a million dollars a letter. In planning for Spring and summer 1914 advertising, Mr. Merchant, re- member IT IS PERSISTENCE THAT WINS IN ADVERTISING. No matter how small your fund for this purpose is, you should keep ev- erlastingly at it. - Stopping your ad to save money is like stopping a clock to save time--- you lose the benefit of all the previous effort. . ; You can have an ad in The Pioneer every issue---six times a week---for as little as 50c a week. Yes, sir! Let our édv_ertising department help you plan a consistent, persistent campaign of advertising. - , ~There is no charge for this service. . Phone 31 - THE BEMIDJI PIONEER PUB. ~ COMPANY