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UMB A Good Investment is Worth a Lifetime of Toil OIL is one of the greatest things in this country today. More fortunes have been made and are being made in Oil than in any other known commodity. Of course the first principle of making money is to provide the public something that the public wants when it wants it, and for which the public is willing to pay the producer’s price. failures who face the other way and try to sell the public something which they want the pub- lic to have, and thus the provider is ultimately obliged to sell at the public’s price, and in that there is little or no profit. 0il is a necessity, and new uses are being made of it every day. On the Pacific Coast Oil is about the only fuel used, and even two of our largest railroad systems use California Crude Oil for locomotive fuel. BROWN GOLD By R. S. Note: (We wish the reader to know that the term “"Brown Gold™ means California Crude Oil.) ‘When Jud Elwood awoke one morning in his cabin, located near Bakersfield in the State of California, and decided to go on a rabbit hunt, “by his lonely,” he little dreamed the result of that decision and the subsequent trip was to lead to the discovery of one of the greatest Brown Gold producing districts in the world; and naturally the thought never occurred to Jud, because he had in his mind simply hunt- ing for rabbits, not minerals. To quote Jud, as he gave the account of his find to the writer, he on that morning left his cabin accompanied by his gun and dogs; and Jud, by the way, was always fond of dogs and had a few that were as good as any in Kern County;and Jud knows a good dog, too,and why not? His old home, Bakersfield, is the Mecca to which all really good ones make an annual pilgrimage to attend the great National Tryout. Well, to continue Jud’s story, he started out in a direction to the northwest of his cabin toward the foothills, and after securing a good-sized bag of cotton-tails was returning homeward, when his attention was attracted in one direction to the different hues of the early morning mist which, rising from the soil, gave off a color that had the appearance of being a brown-colored haze, or a “something” entirely different from that noticeable in other directions, with the result that Elwood was soon convinced of the presence of Brown Gold, and the existence of the Kern River District today proves his deduc- tions to have been correct. Jud had hard work at first in his efforts to convince friends and neighbors as to the im- portance of his find, his deductions not being accepted even by experts as being at all reason- able, which 'brings to mind the curious story told of the earliest discovery of Brown Gold in this country during the days of Colonel Drake, The Wise Ones at that time smiled at the pros- pector, being amused at the mere idea of find- ing Brown Gold in the earth. The son of one old farmer brought home the news of Col. Drake’s find, which to the mind of the old man was utterly absurd, consequently he would not believe it. *“If you had told me they had found whiskey, I could readily understand it, for we know that whiskey is made from corn, and it might easily soak through the roots of the stalk and accumulate in the earth, but flowing Brown Gold, never.” As a consequence, the ad- verse opinions and adverse criticisms to which Jud was subject showed neither sympathy nor support, which made him fully realize the old truth that “no man is a prophet in his own country,” and the sequence in all probability would have been that the great body of mineral wealth which had been lying there dormant for many ages would have remained undisturbed if it were not for the stranger who took advantage of the opportunity and backed his judgment ‘with money. This fact is notorious in the his- tory of the development of the great Kern River District. Practically, and excepting one old firm which had pinned its faith' on what is now famous as the “West Side,” the district where gushers are making millionairs nearly every Cali day, the brains and means which developed the great Brown Gold district of California, which today is by long odds the greatest producing country in the world, came from the outside; from the stranger. The local capitalist and others of smaller means, being absolutely blind as to the opportunity then within their grasp. From other portions of the state, California capital and brains took a leading: part in the early development. Well known merchants, lawyers, doctors, lumber and fruit men taking a leading part, and to the list must be added the many hundreds of the comparatively smaller investors, such as mechanics, railroad men and particularly the strong support and backing furnished by the keen department store em- ploye—two Los Angeles stores alone supporting hundreds of investors, each one helping the development in amounts that ranged from $50 by the lady cashiers to $2,500 by managers of departments. Another interesting feature in this connection was the impetus given by residents of the “Show Me" state. They sent their delegations to investigate, were duly “shown,” and as a consequence their subsequent investments have added millions of dollars in Brown Gold to the world’s wealth. Some towns of about 20,000 inhabitants furnishing more “sinews” than did any one of the wealthy east- ern states. ' It was not very long after the Elwood dis- covery before all the good land in the district was acquired, principally by mining, fruit, lum- ber and other men, who through business connections and associates were brought into active touch with the exact situation in Kern County, and who were quick to take advantage of the immense possibilities and profits to be ultimately derived from the development of Brown Gold as against that of any other kind of mining or industrial enterprise. ‘And, as a consequence, those who later on decided to engage in the industry were compelled to go elsewhere and secure lands in other .districts, where the indications and general appearance of the country were similar to those prevalent in the Kern River District. This “crowding out” which led to the compulsory seeking for other districts was particularly fortunate from the fact that it led to the further exploiting, development and ultimately the proving up of the greatest of all California Brown Gold Districts—'‘Coalinga.” The stupendous magnitude and the recent rapid advancement made in the development of this great Brown Gold district in such as fully warrants the name the “WONDER DISTRICT,"” and in order to fully appreciate its immense richness and the development thereof which has been made during the past few years, which period covers the real opening up of the field, a comparison will be necessary, and for the pur- pose of making an intelligent one, the celebrated Kern River District, the field that is generally (and was truly) regarded as being the greatest and richest producer of Brown Gold in the world will be taken. The authentic, up-to-date figures used in order to substantiate the statements made are those compiled for the month of 'March, 1910, and they are interesting as well ‘as remarkable from that fact that they prove unquestionably the suprémiacy of Coalinga, the Wonder* District of California, and shows it to be by all'odds, thxough companwn of presonl development, as om AR A well as by results, actual production—the King of all Brown Gold districts. The figures referred - to, which cover the total production of those two great Brown Gold districts for the month of March, 1910, are: Barrels. Coalinga District ........ 1,231,000 Kern River District ...... 1,100,000 barrels of 42 gallons each, the difference in favor of the Coalinga district being 131,000 barrels for the month. BUT when the present devlopment of both districts are taken into con- sideration, the startling fact is realized that the great Coalinga district produced this enormous quantity of Brown Gold with less than one-half the number of wells as compared with the more thoroughly developed and comparatively older district, the Kern River. And by a further comparison of the average production per well in the two districts it is shown that the Coalinga district well produced " two and one-half times as much Brown Gold as was produced by the Kern River district well in the same period, or in other words, to make the contrast more apparent, while the average Kern River well was producing 800 barrels the aver- . .age Coalinga well was producing 2,000 barrels. Having shown the facts and figures that Coalinga'is the greatest producing district, it is now pertinent to refer to another point in order to show the further great advantage this district has in facilities for marketing or moving the pro- duct to Tidewater, and this brings up the subject of transportation, which as a matter of fact was the one and practically the only handicap with which until recently, the producer of Brown Gold in California has had to contend. Producing a commodity without the facilities of getting it to a market is like finding a Yellow Gold mine in the heart of Africa without being able to handle the ore or getting the product to the outside world. Such was the story of Brown Gold found in the heart of California. No means of trans- portation, excepting by the few thousand tank- cars furnished by the railroads, which at its best was a totally inadequate as well as very expen- sive, service. Now, however, these conditions have been completely changed and without a due appreciation of the magnitude and impor- tance of the “Wonder” of all producing districts, the Coalinga producer has at his disposal the service of the following great pipe line systems —one of six inch and four of eight and ten inch capacity each, making in all five great through pipe lines, which extend to various coast points north and west from the district to mar- ket, i. e., Tidewater. These lines are: Associated from Coalinga to Monterey, from Coalinga to Port Costa; Pro- California National Crude Oil Co. I. W. HELLMAN BLDG., Los Angeles, Cal. Too many men make ducers from Coalinga to Port Harford; Standard from Coalinga to Mendota, the latter two being parallel lines, which connect with the through line to Point Richmond on San Francisco Bay. The product is handled by the transportation company or companies with which the producer elects to do business, which concerns, at their cost and expense, run pipe lines to the property and take care of the product, thus relieving the producer of all further work. From tidewater - points the Brown Gold is shipped north, south east and west, from Alaska to the north to Chilli in the south; and over seas as far as Japan, and portions of it even as far as Australia. The Coalinga district offers a product capable of further immense development; offers ample facilities for the marketing of the same; offers a market which is practically unlimited, coupled with a demand for the commodity, which all present efforts have as yet been unable to supply. With all these facts in‘mind, can a sin- gle argument be advanced that will contradict the statement that an investment made now in Coalinga Brown Gold is the best investment extant? . How or where can I make an investment whereby I may participate in the distribution of the immense amount of mineral wealth with -which California is so favored and the develop- ment of which is still in its infancy? How? By making an investment in a company that has something to offer in return for your investment, and the more they “have and hold” the greater will be your return thereon. = Where? Investi- gate fully the California Natiopal Crude Oil Company, which has recently acquired Five Thousand Acres of rich Brown' Gold holdings in the now famous Coalinga district, the Wonder district of California. - Remember the story of Jud and his dogs and don’t be likened unto the blind friends and neighbors, but “get in” now, like [the stranger did, when the investment of a few hundred dol- lars, which the stranger actually made, resulted in a private car, which he now uses and is now his own; all the result of a small investment in Brown Gold made at the bottom. Invest your savings in a company that is operating in the greatest field in the state Remember, you have only a short time to pur- chase this stock at 40 cents per share. We can assure you that within a limited time this stock will be sold for double this figure, and you will see it quoted at that figure in these columns. ‘We would advise you to make as large a reser- vation as you can afford and do so immediately. Make all drafts. money orders, etc., payable to the California-National Crude Oil Company, Los Angeles, Cal,, and mail with attached blank. SUBSCRIPTION BLANKS Dollars Gentlemen: Enclosed find for which please issue me Shares of the Treasury Stock of the above Corporation. ' Ngm_:e Address ornia Natlomzl Crude Oil Compan_ I w. Hm.MAN Bun.nmc. Los Angeles, Cahforma